A Realtor's Guide to "Farming" Zillow.com

Real Estate Mortgage Broker with San Diego VA Home Loans/858-777-9751

Zillow.com announced new features today that include a social networking aspect that allows homeowners, neighbors, lenders, and Realtors to directly interface with the consumer. 

READ: Zillow.com New Features: "Ask Questions, Share Answers"

My inital reporting and analysis caused me to reverse my thougts that Zillow would compete with the real estate brokerage community and is embracing their earlier stated goal of becoming a highly specialized media company fueled by advertising.

READ:  Active Rain to get competition ?

           Smoking Cigarettes is Cool !

           Here come the Zmokers once again!

Why the reversal of opinion?  Was the slick presentation provided by the Zillow PR department that influential?  Quite the opposite.  I tried to open my mind to the potential of the promotional aspects of the frequently visited site and relied upon my expriences as a contributor to their Real Estate Guide; it drove an insane amount of traffic to my site.



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

a realtors guide

Comments 10 New Comment

Bryant Tutas
Broker/REALTOR, Tutas Towne Realty, Inc
Bryant Tutas-Tutas Towne Realty, Inc
Brian, I just don't know where this is going to lead to. Fortunately in my market most folks don't have a clue what Zillow is. I've been asking my sellers about it for months and not one has a clue about Zillow except for maybe hearing the name. So we'll see.
April 04, 2007 02:27 PM
<i>Mike Stankewich, MBA, e-PRO - ZipRealty, Inc.</i>
ZipRealty, Inc.

In my market in Southern California almost everyone knows about Zillow.  Buyers use it to look upthe price on a home they are considering.  When I go to listing appointments the owners already have their zillow estimate printed out. It makes it very difficult when the Zillow estimate does not reflect what the property is worth using the conventional CMA approach.

Brian, an excellent blog.  Keep informing us of the Zillow changes and how we can cope with them.

April 04, 2007 03:13 PM
Carole Cohen
Realtor, ePRO
Howard Hanna Cleveland City Office

Hey Mr Brady. I spent a lot of time on their site today. Some of it seems to be a bit glitchy but then they just reconfigured a lot.  I put my little toe in the water there, we'll see how it goes before I plunge in wholeheartedly. There has been a lot of discussion on Jonathan's blog today about MLS rules and whose listing you can 'advertise'.  I'm going to say what I said there: until you know for sure you are meeting your individual state guidelines, it's easy to just advertise your own listings. It's not against the law however to go in and comment on any house you have seen in your area's inventory.  So that would be the approach I would take. Any thoughts?

As for the q and a section. Thousands of homes. Not as easy a thing to do as it is on Localism. Maybe they will tweak it but even narrowing it down to zipcodes it's cumbersome right now.

Anyway, those are my initial thoughts my friend :-)

April 04, 2007 08:36 PM
Stefan Scholl
Northern Michigan Real Estate
Buyer's Broker of Northern Michigan, LLC

Unfortunately, I think Michigan is way down on the list as far as Zillow is concerned.  Last time I checked, you can't hardly get information on anything.  They will have a heckuva time getting any advertising dollars in my neck of the woods unless they start offering some useful information.

April 04, 2007 10:17 PM
Cheryl Johnson
Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA

For anyone with my same question .... David G answered it over on the Zillow Blog:

  • CJ --
  • Good question. As the listing agent, if you posted the listing on Zillow, you will receive an e-mail notification each time someone contributes to Q&A on the home. If your seller has claimed their home, they will also receive an e-mail.

I feel much better now.  I would not have wanted questions posted on our listings to get missed and go unanswered -- or worse yet, have some loose mangy mutt peeing on my trees.  :-)  (You need to read the coverage at Bloodhound to understand that metaphor)

April 05, 2007 06:15 AM

Brian Brady

VA Home Loans/San Diego
Ask me a question
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the balloons to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information