Understanding The Real Estate Video Space

By
Real Estate Services with Vidlisting.com

Did you know that real estate video companies occupy different market segments and actually involved in helping you in different ways?

We've sat down and segmented the real estate video market below.  While not definitive, it does provide a beginning framework so you can better understand the types of services that different companies provide and understand the general real estate video space a bit better:

 

- Video Content Producers: These are the people that actually film, edit, and/or produce real estate video. Content producers can be companies or people that work independently on a full or part time basis. Their services can involve manual or automated conversion to online formats. Content producers can be video professionals or producers of virtual tour/slideshow content that is later converted to video format. Content producers are increasingly involved with simple manual distribution to free video portals or aggregators but their standard services may also end with the production of the video content itself leaving the customer responsible for conversion to an online format and/or online marketing of the content.

Examples: http://nashuavideotours.com or http://mlbroadcast.com

- Video Portals: Video portals exist for mass consumption of video. The intent of the video portal is to drive traffic to a given site and keep those visitors there. They almost always have an automated infrastructure to convert and widgetize videos. Widgets from these services are normally branded for the service itself to drive visitors back to the content site or the user's channel. Portals generally provide no direct assistance in the marketing of video content beyond the capability to organize content into user channels, embed portal branded widgets in other sites, highlight certain videos on the portal, or provide some SEO benefits for video content directly hosted on the portal.

Examples: http://youtube.com or http://vimeo.com

- Real Estate Video Content Aggregators: Content aggregators are similar to portals in that they exist to drive traffic to their own site that consists of groupings of real estate video content. Like portals, content aggregators often manage content using a channel model and have an online conversion capability. We should note that our best informed guess is that at least one aggregators in the real estate space might be actually converting videos manually based on published complaints indicating waits of up to three days for video conversions. One difference from portals is that content aggregators tend to focus far more on providing information, community, and tools for content producers rather than the general consumer. Content aggregators may also provide a more personalized value added syndication for highlighted content using email, blog posts, press releases, etc.  Aggregators generally have little or no responsibility/control over the production values, schedule, or work of the contributing content producers. In some cases, this can lead to a great variance in quality from video to video.

Examples: http://wellcomemat.com or http://mixpo.com

- Real Estate Video Agencies: Agencies represent groups of content producers on a regional or national level. Agencies may subcontract none, part, or all of their content production. Like portals and aggregators, the agency may have an internal capability to convert and manage video content or may leverage outside portals/platforms. The key difference between agencies and aggregators is that agencies generally have a common production value regardless of location and customer support for content production, hosting, and distribution is usually centralized. Agencies generally provide a wealth of value-added real estate video services and packages.

Examples: http://agentcasts.com or http://rexnet.tv

- Real Estate Video Syndicators: Syndicators are generally focused on providing lightly branded and white label video platform and distribution services to organizations and web developers. These services are most often focused on providing tools that help companies enhace their own capability to manage, brand, and distribute their multimedia content. Syndicators may also consult or train on the best methods for organizations to develop a real estate video strategy.

Examples: http://Vidlisting.com or http://forsalebylocals.com (online multimedia tools for web developers)

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Hopefully, this article helps you think about and understand the real estate video space a bit better. We'll likely update this article at some point in the future based on feedback that we receive about the space.

Tony

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Topic:
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Groups:
Real Estate Video Marketing
Real Estate Video Tours
Realtors®
Services for Real Estate Professionals
Video
Tags:
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Rainer
48,394
A. Grey
Real Estate Video Mentor - Vidlisting.com
Vidlisting.com

Ethan:  You guys are great.  thanks for stopping by.

Tony

September 18, 2008 05:40 PM
Rainmaker
971,016
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

So where does a company like Visual Tour fit in? Or does it fall in these categories? We subscribe to them and do our own tours, so it is a Video Agency? Thanks for the post Tony.

September 20, 2008 04:45 PM
Rainer
48,394
A. Grey
Real Estate Video Mentor - Vidlisting.com
Vidlisting.com

Sharon: If you are creating the content using their platform, you are a content producer in my view. Of course, thats always open to interpretation :)

Tony

September 20, 2008 07:08 PM
Rainmaker
971,016
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Okay, then that makes me still a producer! I like it :)

September 21, 2008 12:24 AM
Rainmaker
39,274
Moriah Martin
REALTOR - Lehigh Valley
Keller Williams Real Estate

Hello Tony!  Well, I just conducted a search for "Video Online Distribution Companies" and your Blog came up...so, yes I did learn more about the Video Technology...but, can you tell me if you are familiar with any companies out there that specialize in distribution of your video online to multiple sites? I was online and found Blip.TV and through there I found another company that does this...well, I am trying to distribute my Home Buying Video Tutorials to as many sites over the internet as possible, currently I am using HelloWorld for the management and initial distribution....but, mainly this site is used for video email and Live Broadcasting which we will be starting in December this year.

I do not have the time to sit here and add my video to 6 other sites....so, I am willing to pay someone to do it for me....since you know what you are doing...in this area, any suggestions...I am only learning.  But, I already have almost 20 video's out on YouTube and HelloWorld...and writing Blogs here to compliment them.  But, I am kinda stuck now...as I am not sure where to go from here....other than surf and read, surf and read....

Thank you so much for this post...I am going to check out your links above and see if these are sites that can help me....Last question, what would you consider HelloWorld in your list?

 

September 30, 2008 02:56 PM
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Additional Information

The blog and thinkpad of a real estate video professional. Topics include property tours, software development, advice about technology, consulting, and discussion of conceptual topics. All videos produced by vidlisting.com are produced with professional narration in English, Spanish, and Portuguese.