It's all about the CLICK.

By
Real Estate Services with R & D Art

When I started in blogging a year ago, I was happy just to be networking. The more that I do this, the more I realize that it is an applied science. There is so much that goes into a post that one has to think about what they are saying, how they say it, who it will appeal to, and why. Then they have to wonder if the search engines will like it.

Well, I wanted to add another piece to the puzzle. Over the last few months, I have been studing the value of "page impressions" versus "clicks". The reason that I want to give you this tip is so that it can help you grow as I do. When you look at your stat page, it will help you gauge what works and what does not work. So, let me break the two down for a minute.

Page Impressions: Google list it as "A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions." Webopida list it as: The exact number of times a specific Web site has been accessed or viewed by a user. A page impression acts as a counter for Web pages, informing site owners how many times their sites were visited. Page impressions are also referred to as hits.

Clicks: When someone actually clicks through to the actual story.

OK, so now that you know the difference, why are they so important. Well, it is quite simple really. I will give you something to reference it by. When you go shopping, it is the difference in "Window" shopping and actually entereing the store. Google, Yahoo, MSN, and Alexa all look at these in the same thought pattern. The more people that actually come to visit a site, the better the site. The more people that come to visit an article, the better the article. 

 

About the Author

If you are in the market to purchase a home or even refinance an existing loan and you want a loan officer that will walk with you every step of the way, then contact Danny or Rich of the Thornton Team at Home America Mortgage today. We can have you pre-approval in as little as 4 hours. You can visit our website or send an email to or call us @ 865-951-0522.

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Rainmaker
62,892
Scott Mazza
Consumer's Title of Southern California

Good info Danny. That would be great if it would time how long someone was looking at my site.

September 19, 2008 08:08 AM
Ambassador
513,319
Cindy Marchant
"in Indy" , Realtor, Fishers Real Estate
Keller Williams Indy NE 317-290-7775 www.marchantteam.com

I have looked at my statistics fairly frequently and what is amazing to me is that my local posts about a house or the market report get three times as many "Views" as my real estate posts.  I get more clicks on my real estate though...tells me that the general public is looking at these posts more than we probably think.

September 19, 2008 08:17 AM
Rainer
331,695
Danny Thornton
WordPress Guru
R & D Art

Scott, once Anayltics is installed, you can get that information. A lot of the "site meter" programs also have that available.

Cindy, it is amazing on what you can learn from the numbers.

September 19, 2008 09:01 AM
Rainmaker
238,247
Benjamin Clark
Buyer's Agent - Certified Negotiation Expert
Homebuyer Representation, Inc.

Analytics has already helped me even though I only have it installed on about 10% of my active pages... Working on getting it onto all my pages... Do you know of a batch installer? If I had only used CSS the first time!!! Now implementing it so I can make changes like this sitewide in small text documents!

September 19, 2008 04:54 PM
Rainer
331,695
Danny Thornton
WordPress Guru
R & D Art

Benjamin, I have installed it where it runs on all my pages, but it is typically input per page. I have not yet encountered a batch installer.

September 19, 2008 07:13 PM
Anonymous
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Rainer
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Danny Thornton

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