Let's Do Away with the Dorky Announcement Letter!

By
Education & Training with Sell with Soul
http://actvra.in/fTV

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!

Here's a typical letter:
"Dear Friend, I'm pleased to announce...blah, blah, blah...my company is great...blah, blah, blah...I promise to provide the highest level of service...blah, blah, blah...please send me referrals. Love, Me"

Nice, but so what?

First, if you are new in the business, I strongly urge you not to announce this fact to the world. Sending out an announcement that you JUST got your real estate license and are looking for business won't give anyone much motivation to call you. Okay, well, maybe your mother and your Aunt Lou, but no one else.

I'd rather you approach your "announcement" a little more casually. Just slide into "being in real estate."  Don't make a big deal that you Just Got Your Real Estate License and are Looking for Business. No, simply start communicating with people you know and "reminding" them that you're in real estate. Most of those on your SOI list haven't been keeping track of your every movement (sorry), so if you're suddenly in real estate, they won't think twice about it, probably. They might even think they forgot that you were a real estate agent! And that's fine.

So instead of sending out a formal announcement, here are some other ideas for getting the word out:

√  Send out an e-mail offering your friends some promotional item or service. Don't mention that you just got your license; pretend that you've been selling real estate for a while now and "Gee, I've been so busy I've lost touch. Let's get together soon!"

√  If it's holiday time, send out holiday cards with your business card enclosed. Write a "personal" note in each "What a great year it's been! Looking forward to even more prosperous 2007 for all of us" or something like that.

√ Send out a "Happy New Year" (any time of year) family newsletter with all the happenings in your life, including your venture into real estate. Don't be specific as to when your career started--just that it did start and you love it! Be sure to include your business card.

√ Put together a mini-newsletter with a description of special services you offer, as a local real estate professional. If you have a digital camera, you could offer to take pictures of your clients' rental properties for their online marketing. Or before-and-after shots for clients who are doing extensive remodeling. Maybe you could offer to take photos of your friends' belongings for insurance purposes. I offer my graphic design services to friends for garage sales, rental property flyers, etc. Very few people ever take me up on these services, but it gives me something of value to offer.

√  Send thank you cards every day...to anyone who helped you out that day. Some sales trainers advise sending out five thank you cards every single day, and it's not a bad idea. Not only does this practice put you in a grateful frame of mind, it also gets your business card out there in the hands of the public.

Open your mind...can you think of anything you could mail out to your SOI that would have value to them, yet give you the opportunity to push your business card at them? You don't have to send the same thing out to everyone--if you belong to a special interest group, maybe you can clip a relevant magazine article and send out copies (along with your card and a short note). Brainstorm ideas, write them down.

Or, send out the dorky announcement. It's okay if you do that, it's just not special and it makes it kind of obvious that you're fresh off the turnip truck, so to speak.

ja

 

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Dorky Announcement Letters - DEDorked!

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Rainer
16,762
James McNeill
Keller Williams Integrity First Realty - Gilbert, AZ

Great insight! Loved this article, "common sense" that will come after experience, yet is so important BEFORE it has to come from our own experience

Jun 24, 2009 02:17 PM #62
Anonymous
Anonymous
Mike Felderman

Jennifer,

I was just about ready to send out my dorky announcement letter until I found your site.  I spent the past 23 years as a PGA Golf Professional and have a large SOI.  I like the idea of the fridge magnet, and you said you have some connections.  I am looking for any ideas to get the word out.

Thanks

Aug 11, 2009 01:05 PM #63
Rainmaker
434,546
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Mike - send me your email address to jennifer@sellwithsoul.com and I'll connect you!

Aug 11, 2009 01:16 PM #64
Anonymous
Anonymous
Ken

Jennifer,

I am glad I stumbled onto this blog.  I was looking for a sample letter to send out because I wasn't sure what to say but I also thought it a little odd like "You just joined Amway, Make a list of all your friends".

I am going to just correspond as you say for different reasons and sign off as a Realtor.  I have been investing for 7 years or so so even though I just got my license I don't feel as I am "new".

Thanks

 

Ken

 

 

 

Dec 29, 2009 01:20 PM #65
Rainer
50,033
Ben Rutt
Keystone Custom Homes - Manheim, PA
Real Estate Agent Lancaster, PA

Thanks for the great post! I'm not sure if my situation is different though-- I am a Senior college student, graduating in May and although I have had my license since high school and have been involved in real estate quite a bit, it's going to be quite clear to my SOI that I am new to RE. Would you suggest something different for a student like me who is starting out part time?

 

Thanks!

Ben

Mar 09, 2010 12:23 PM #66
Anonymous
Anonymous
Melisha Parker (Cutler Real Estate)

What a great no-nonsense post!  Think I'll check out Sell with Soul just to see how you slice it.  Thanks for sharing your insights!

Mar 18, 2010 11:26 PM #67
Anonymous
Anonymous
maadionline

thanx and it was great idea i loved it your site is wonderfull

 

 

 

 

http://www.maadionline.com

Apr 22, 2010 07:08 PM #68
Rainer
4,153
Amanda Baker
Prudential Linn Real Estate - Wareham, MA

Jennifer, what timing!  I was literally just typing out a send out letter, addressed to my family and friends, letting them know I recently received my license,...so on and so forth.  I was stumped on something and had to do a  search online and that's when I came across your blog!  At first I thought the send out letter was a great idea, professional, and the thing to do when first starting out.  After reading your blog, made me realize that I might sound like I'm a little "desperate" for business, and I do not want to come across that way!  I definitely like the ideas you suggested and will be taking them into consideration.  If I have any other questions, may I contact you?  Thank you!

 

-Amanda Baker

 

May 10, 2010 09:45 PM #69
Rainmaker
434,546
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Amanda - Please do! Glad we caught you in time... ;-]

May 11, 2010 06:58 AM #70
Rainer
46,963
Lisa Hickling
Brampton, ON

Just in time! Great insight. Thanks.

Jun 13, 2010 11:14 PM #71
Anonymous
Anonymous
Effy Delmedico (Century 21 T.K. Realty)

Good morning Jennifer,

Just found your blog on NEWSGENI.US and I love it. Your advise is so practical and the way you give it is so endearing and funny. I, too, sent out the "I'm a new agent" letters years ago when I started. NEVER got a response...what a surprise. I went to several self help seminars to kick start my career, started a website, sent out videos, staged peoples homes for free etc....most of which didn't yield the response I was hoping for. Wish I would have seen this back then. It would have saved me thousands of dollars. Because I live in an area with several agents being family, I kind of lost the "family sphere is influence".  It's when I got my first walk-in clients and worked my fingers to the bone, is when my sphere began. Referrals, referrals, referrals.

Thank you and I wish everyone much success.

 

Effy Delmedico

Century 21 T.K. Realty

www.effydelmedico.com

 

 

 

Jun 24, 2010 11:29 AM #72
Anonymous
Anonymous
Virginia G.

Really good ideas Jennifer.  I too am a very new agent and received my announcement cards from the office.  I will definitely open up my mind and send personal notes rather than traditional "dorky" announcement letters.

Thanks.

 

Jun 26, 2010 05:00 PM #73
Rainer
9,710
Stephanie McAdams
Better Homes & Gardent The Masiello Group - Rochester, NH

Funny. Like others above, I was searching for what to say in an announcement and your article popped up and was going to skip this article because it's dated 3 years ago but found it to be indeed helpful. I guess I was following the advice of experienced agents and the routine of other new agents. All along throughout the process of changing careers, I have had a goal of contacting friends/acquaintences either by email or phone to catch up and let them know about my career change.  Since then,  I have kept in touch with them just to keep the connections open. I necessarily don't think I will get business from friends but certainly hope this method will keep me on their mind if the subject comes up in conversation.  My other method is to send out business cards to my old neighborhood and maybe another neighborhood or two. The announceent won't say that I'm a  new agent just a simple hello and business card enclosed. It can't hurt.

Jul 03, 2010 10:23 AM #74
Anonymous
Anonymous
Diane Diaz
This is a very nice sample,tips and guidelines on how to write a <a href="http://www.writeletters.net/">formal letter </a>.Thanks for sharing it with us.I'm pretty sure a lot of people out there will find this blog of yours very helpful.

Jan 25, 2011 05:58 AM #75
Anonymous
Anonymous
myra

Would like to be connected.  Send me more info.  Thanks.

Nov 16, 2011 01:35 AM #77
Anonymous
Anonymous
Amir
oct23dahmane bonjour djaeneh je voie que tu t’inte9resse,a faycel elkhassem et dans cette articl ce que je constate qu,il fait la critique des tortionnaires (arabe)pas tous bien sur,il travail pour el jazera. ce qui m'intrigue le plus ces sont maitre a pense9e et aldouse huexly qui est pour moi et beaucoup d'autre un des porte drapeaux des ide9es du nouvelle ordre mondial je vous signale comme meame qu'il a e9crit le livre le meilleure du monde ,Dans ce livre visionnaire e9crit de8s 1932, Aldous Huxley imagine une socie9te9 qui utiliserait la ge9ne9tique et le clonage pour le conditionnement et le contrf4le des individus.Dans cette socie9te9 future, tous les enfants sont cone7us dans des e9prouvettes. Ils sont ge9ne9tiquement conditionne9s pour appartenir e0 l'une des 5 cate9gories de population. De la plus intelligente e0 la plus stupide: les Alpha (l'e9lite), les Be9tas (les exe9cutants), les Gammas (les employe9s subalternes), les Deltas et les Epsilons (destine9s aux travaux pe9nibles).Le meilleur des mondes de9crit aussi ce que serait la dictature parfaite: une dictature qui aurait les apparences de la de9mocratie, une prison sans murs dont les prisonniers ne songeraient pas e0 s'e9vader. Un syste8me d'esclavage of9, gre2ce la consommation et au divertissement, les esclaves auraient l'amour de leur servitude -un bon exemple a suivre pour faycel elkhassem j'invite tout le monde a inte9resser a ce personnage,la de9sinformation par des me9thodes tre8s subversif,est une propagande bien connus des sbires et les tenons d'un nouvelle ordre mondial dont el-jzira fait partie, je m'explique,on parle jamais des re9pressions commise par le Bahreefn a l’encontre de ces citoyens avec l'aide de saoudien et des quataris,pas de re9solution (1973)a l’ONU pas de dictateur comme sadame et khadafi a tuer pas d'arme9e de l'OTAN le deux poids de mesure,que faycel elkhassem ne de9nonce pas bien sur en tout connaissance de cause que sont maitre a pense9e aldousse huexly lui bien appris.
Apr 02, 2012 08:02 PM #78
Anonymous
Anonymous
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Apr 05, 2012 10:19 AM #79
Anonymous
Anonymous
bandy

Im sorry, but what is the birthday card idea?  it sounds interesting!

May 01, 2012 07:18 AM #80
Rainmaker
434,546
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I can't remember what the birthday card thing was exactly - is that crazy? I think I sent out a birthday card on MY birthday and somehow tied it to real estate... but then decided it was kinda dorky actually...so I took it out of the post.

May 01, 2012 03:17 PM #81
Rainer
49,130
Ron Cooks
Options Realty Group / Credit Consultant - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Jennifer, I'm a huge fan of your work. Yet another article that was spot on!

Jun 16, 2014 06:59 PM #82
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Rainmaker
434,546

Jennifer Allan-Hagedorn

Author of Sell with Soul
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