Let's Do Away with the Dorky Announcement Letter!

Education & Training with Sell with Soul

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!

Here's a typical letter:
"Dear Friend, I'm pleased to announce...blah, blah, blah...my company is great...blah, blah, blah...I promise to provide the highest level of service...blah, blah, blah...please send me referrals. Love, Me"

Nice, but so what?

First, if you are new in the business, I strongly urge you not to announce this fact to the world. Sending out an announcement that you JUST got your real estate license and are looking for business won't give anyone much motivation to call you. Okay, well, maybe your mother and your Aunt Lou, but no one else.

I'd rather you approach your "announcement" a little more casually. Just slide into "being in real estate."  Don't make a big deal that you Just Got Your Real Estate License and are Looking for Business. No, simply start communicating with people you know and "reminding" them that you're in real estate. Most of those on your SOI list haven't been keeping track of your every movement (sorry), so if you're suddenly in real estate, they won't think twice about it, probably. They might even think they forgot that you were a real estate agent! And that's fine.

So instead of sending out a formal announcement, here are some other ideas for getting the word out:

√  Send out an e-mail offering your friends some promotional item or service. Don't mention that you just got your license; pretend that you've been selling real estate for a while now and "Gee, I've been so busy I've lost touch. Let's get together soon!"

√  If it's holiday time, send out holiday cards with your business card enclosed. Write a "personal" note in each "What a great year it's been! Looking forward to even more prosperous 2007 for all of us" or something like that.

√ Send out a "Happy New Year" (any time of year) family newsletter with all the happenings in your life, including your venture into real estate. Don't be specific as to when your career started--just that it did start and you love it! Be sure to include your business card.

√ Put together a mini-newsletter with a description of special services you offer, as a local real estate professional. If you have a digital camera, you could offer to take pictures of your clients' rental properties for their online marketing. Or before-and-after shots for clients who are doing extensive remodeling. Maybe you could offer to take photos of your friends' belongings for insurance purposes. I offer my graphic design services to friends for garage sales, rental property flyers, etc. Very few people ever take me up on these services, but it gives me something of value to offer.

√  Send thank you cards every day...to anyone who helped you out that day. Some sales trainers advise sending out five thank you cards every single day, and it's not a bad idea. Not only does this practice put you in a grateful frame of mind, it also gets your business card out there in the hands of the public.

Open your mind...can you think of anything you could mail out to your SOI that would have value to them, yet give you the opportunity to push your business card at them? You don't have to send the same thing out to everyone--if you belong to a special interest group, maybe you can clip a relevant magazine article and send out copies (along with your card and a short note). Brainstorm ideas, write them down.

Or, send out the dorky announcement. It's okay if you do that, it's just not special and it makes it kind of obvious that you're fresh off the turnip truck, so to speak.



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Dorky Announcement Letters - DEDorked!


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Comments 80 New Comment

Anonymous #77

Would like to be connected.  Send me more info.  Thanks.

November 16, 2011 01:35 AM
Anonymous #78
oct23dahmane bonjour djaeneh je voie que tu t’inte9resse,a faycel elkhassem et dans cette articl ce que je constate qu,il fait la critique des tortionnaires (arabe)pas tous bien sur,il travail pour el jazera. ce qui m'intrigue le plus ces sont maitre a pense9e et aldouse huexly qui est pour moi et beaucoup d'autre un des porte drapeaux des ide9es du nouvelle ordre mondial je vous signale comme meame qu'il a e9crit le livre le meilleure du monde ,Dans ce livre visionnaire e9crit de8s 1932, Aldous Huxley imagine une socie9te9 qui utiliserait la ge9ne9tique et le clonage pour le conditionnement et le contrf4le des individus.Dans cette socie9te9 future, tous les enfants sont cone7us dans des e9prouvettes. Ils sont ge9ne9tiquement conditionne9s pour appartenir e0 l'une des 5 cate9gories de population. De la plus intelligente e0 la plus stupide: les Alpha (l'e9lite), les Be9tas (les exe9cutants), les Gammas (les employe9s subalternes), les Deltas et les Epsilons (destine9s aux travaux pe9nibles).Le meilleur des mondes de9crit aussi ce que serait la dictature parfaite: une dictature qui aurait les apparences de la de9mocratie, une prison sans murs dont les prisonniers ne songeraient pas e0 s'e9vader. Un syste8me d'esclavage of9, gre2ce la consommation et au divertissement, les esclaves auraient l'amour de leur servitude -un bon exemple a suivre pour faycel elkhassem j'invite tout le monde a inte9resser a ce personnage,la de9sinformation par des me9thodes tre8s subversif,est une propagande bien connus des sbires et les tenons d'un nouvelle ordre mondial dont el-jzira fait partie, je m'explique,on parle jamais des re9pressions commise par le Bahreefn a l’encontre de ces citoyens avec l'aide de saoudien et des quataris,pas de re9solution (1973)a l’ONU pas de dictateur comme sadame et khadafi a tuer pas d'arme9e de l'OTAN le deux poids de mesure,que faycel elkhassem ne de9nonce pas bien sur en tout connaissance de cause que sont maitre a pense9e aldousse huexly lui bien appris.
April 02, 2012 08:02 PM
Anonymous #79
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April 05, 2012 10:19 AM
Anonymous #80

Im sorry, but what is the birthday card idea?  it sounds interesting!

May 01, 2012 07:18 AM
Jennifer Allan-Hagedorn
Author of Sell with Soul
Sell with Soul

I can't remember what the birthday card thing was exactly - is that crazy? I think I sent out a birthday card on MY birthday and somehow tied it to real estate... but then decided it was kinda dorky actually...so I took it out of the post.

May 01, 2012 03:17 PM

Jennifer Allan-Hagedorn

Author of Sell with Soul
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