"Start with Good Content" - The SEO of Blogging" (Simple, Effective, and Overlooked)

By
Real Estate Agent with Keller Williams West Sound Realty

Jeff Turner was kind enough and technically skilled to provide us with a video feed from Dave Taylor's session at BlogWorld entitled "Ten Things You Need to Know About Search Engines & Find-ability." It's 52 minutes long, but it was clearly one of the better sessions during the conference.

I thought I would also share some of my notes and reflections from this session as well, so I'll be spreading it out over the next several articles.

~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~

Dave began with the most obvious and perfect foundational premise:

"Start with Good Content!"

With so many from the real estate industry jumping on the Blog Bandwagon, the clarion call for Good Content needs to be emphasized more than ever before! All too many times we approach blogging like we do printed advertising or static website content. We SELL, and PROMOTE, and BRAG! We take up all available space with our logos and jingles, our slogans and websites, our accolades and glamor shots.

Some (SILVERDALE WA REAL ESTATE) self-proclaiimed SEO expert (SILVERDALE WA REAL ESTATE) sold us a bill of goods, (SILVERDALE WA REAL ESTATE) and told us to stuff (SILVERDALE WA REAL ESTATE) our Internet presence with (SILVERDALE WA REAL ESTATE) relevant Key search terms. These little ploys (SILVERDALE WA REAL ESTATE) may trick some (SILVERDALE WA REAL ESTATE) into accessing your site (SILVERDALE WA REAL ESTATE), but without any good, meaningful content (SILVERDALE WA REAL ESTATE), they'll just click on through.

Dave continued by saying that it's content that drives Google (and by Google, he is referring to all search engines in general). Google analyzes semantic and contextual content to determine themes and topics. Semantics are 'What You are Saying' 'What Words You are Using' and 'How Frequent you Use Them.' Context refers to 'Who Links to You?' and 'How do They Link?'

Take just a moment and look at your blog archive. Look at your past articles through the eyes of today's savvy consumer:

  • Are you writing content that is interesting, valuable, and engaging?
  • Does your content offer any meaningful, practical advice or information?
  • Does your writing reveal anything about your unique personality, perspectives, or passions?
  • Is there anything that would compel your reader to return/respond?

I came across one of our member's blogs the other day where they had written nearly 1700 articles! With all that writing, how many comments do you think they had received? A thousand maybe? Several hundred? Nope, only two comments. Two comments in response to nearly 1700 posts!

Now I realize that our ultimate goal here is not to necessarily attract other real estate professionals as readers through what we publish to our blogs. Our intended audience should be potential clients - consumers. However, with only 2 comments over the course of almost 1700 articles, one has to believe that there's something sorely lacking with their content.

If you want to attract more readers, Start with Good Content.

If you want to keep them coming back for more, Start with Good Content.

And, if you want to convert your readers into potential clients, Start with Good Content!

(for the rest of this series, go to:

"Tantalizing Titles are Tantamount!"   


Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube ChannelListen to My Sweet Tunes on Last.fm

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Dedicated Bloggers
Social Media Marketing
Web 2.0
Tags:
the seo of blogging
start with good content
dave taylor
jeff turner
10 things you need to know about search engines and findability

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the envelope to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
20,196
Christopher Johnston
The Johnston Team - Metairie, LA

I think that some people miss the fact that SEO is useless without good content. In fact I believe that great content is the best SEO and all the the 'tips and tricks' are just gravy.

Nov 26, 2008 08:18 PM #58
Rainmaker
548,792
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Rich, I see you are featured often on the Rain. I am working my bottom off for content and nothing.  I feel like I am married to my blog - or on drugs I spend so much time on it.  I guess if I keep builing, they will come? info@KathyToth.com www.AnnArborTalks.com

 

Dec 14, 2008 05:18 PM #59
Rainmaker
698,099
Sharon Paxson
HÔM Sotheby's International Realty, BRE License 01501912 - Newport Beach, CA
Newport Beach Real Estate - HOM Sotheby's Int'l Re

Rich - great reminder about good content. Good content is the key  to developing readers.

Dec 19, 2008 09:51 AM #61
Rainer
262,155
Teresa Boardman
Saint Paul Home Realty - Saint Paul, MN

don't forget the photos. Blogs don't hve to be all serious to engage readers. they do like to look at the pretty pictures and business does happen that way too. Google seems to like them well enough too. My two week old photo blog is already coming up high in the serps.

Jan 27, 2009 05:34 PM #62
Ambassador
528,881
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

TBoard:   I covered that briefly in The Name Game. But you're right. Using good, relevant images is many times overlooked. I am amazed at the stats I am seeing for the number of uniques my WP blog is getting as a result of image searches!

Jan 27, 2009 05:50 PM #63
Rainmaker
512,297
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thank you for the blog today it's a lot to absorbe but I'll try to take it all in.

 

Portsmouth NH Real Estate

Jan 27, 2009 06:05 PM #64
Rainer
72,875
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Rich, I've read every comment here. I'll check out the BlogWorld when I have a little more time...  I've read about the 'keyword stuffers'. Those pages really do look so obvious and silly.  You know it when you read a post that is insightful, educational or just plain fun. You're working too hard. I think that you should have a cup of cocoa!

Jan 27, 2009 07:19 PM #65
Rainmaker
194,622
Sandy McAlpine
McAlpine Properties - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

Great advice Rich. I see too many posts these days with lots of fluff and links to get more backlinks and repeating the keywords over and over again. And I understand that content should be interesting and engaging but these 4 page posts that people write on one subject are too much too! you lose me after 2 minutes

Jan 27, 2009 07:28 PM #66
Ambassador
641,755
Courtney Cooper
All Seattle Homes for Sale: CooperJacobs.com - Seattle, WA
206-850-8841

tryingt o get better at that content thing  - LOL :)  Good points of course!

Jan 27, 2009 07:59 PM #67
Rainmaker
128,113
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

A great post.  Very inspirational.  The key is quality of content I believe.  That is one reason why I don't write more.  I hope to figure out the balance.

Jan 27, 2009 08:49 PM #68
Rainer
32,986
Chris & Karen Highland
Turning Point Real Estate - Frederick, MD
Integrity, Experience, Enthusiasm!

Rick, there is no way around it, a blog is all about content. You have to have something to keep people there, or your blog is a waste of time.

Jan 28, 2009 10:05 AM #69
Rainer
8,836
Jason Daley
Bremerton, WA
Kitsap County Real Estate, Bremerton, WA Real Estate

Rich - As always great information. I guess as we keep blogging we will improve our writing skills a little each time, as long as we are always striving to learn and grow in the proper direction. I guess the person with 1,700 posts hasn't learned anything along the way. I made my first video for a website yesterday, and learned a LOT. It only took me about 25 takes to get it where I wanted. So if I have learned, then next time it should only take me 15 takes, right??? :)

Jan 28, 2009 11:31 AM #70
Rainmaker
619,373
Sheila Newton Team -- Anderson & Greenville SC Real Estate
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
25 years experience -Residential Real Estate Sales

thanks for the info.. it is very helpful.. i am going now to read the other posts you mentioned.. is there anywhere we can get a copy of the video you mentioned? thanks for the advice.. happy blogging!!

Jan 28, 2009 12:32 PM #71
Ambassador
528,881
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sheila:   It's right up there in my article, up at the top.. the link that says "Ten Things You Need to Know"......

Jan 28, 2009 01:14 PM #72
Rainer
10,860
Debra and Scott Brooks
Brooks Prime Properties, Lake Conroe - Conroe, TX
Lake Conroe Real Estate and Luxury Home Specialists!

Rich-Absolutely right! Content is KING! If it isn't fresh, good, and in relevant context, it doesn't keep my attention.

Jan 28, 2009 08:49 PM #73
Ambassador
1,031,277
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

All of us working together, by example, can show other members that blogging isn't about "US" but for"THEM".... 

For the image searches....  I just plugged in Sunrise at Makapuu. Yup...it's right there!

Jan 28, 2009 09:05 PM #74
Ambassador
1,565,339
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Content is what makes me want to read a post, and I know it's important to Google - so it makes sense to work on it.

Jan 28, 2009 11:14 PM #75
Rainmaker
28,432
Susan Zanzonico
Weichert Realtors - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

Good content is what its all about and what buyers and sellers are looking for...information.  Photos are a great added plus for those of us who are very visual.

Jan 29, 2009 04:41 PM #76
Rainmaker
395,669
Sonya Loose
Gladwin MI Real Estate (Homewaters Real Estate) - Gladwin, MI
Wixom Lake, Secord Lake, Sugar Springs and Smallwo

Nice post, the picture really demonstrates your point!  Content is king isn't it?  You have the catchy title thing down pat I see!

Jan 29, 2009 11:17 PM #77
Ambassador
802,472
Russ Ravary
Keller Williams Commerce - Commerce, MI
Metro Detroit homes - Michigan Real estate & Mortg

Good content is the king to get people to read about what is going on in your area.

Mar 03, 2009 05:53 AM #78
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
528,881

Rich Jacobson

Your Kitsap County WA Real Estate Broker
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the music-note to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information