Top Producers

By
Real Estate Agent with Anne Arundel Properties

I've noticed something in this recent down market.  I guess in hindsight, I've noticed it before - but not to the extreme that it seems to be now:

In a down market, the top producers get an even bigger slice of the listings pie.

Every road I drive in my neighborhood, it seems like 90% (95%?) of the signs are for the top 3 or 4 agents in my area.  Gone are the lone agent from out of town, or in the next county.  Gone are most if not all of the smaller brokerage offices.

Top producers are getting the listings because sellers don't have the time, energy or interest in messing around with a listing that is going to languish on the market.

Top producers are also getting the listings because they never stop marketing themselves.  Not even in a down market.  Their advertising budget and marketing plans are set far in advance.


Top producers aren't necessarily that much better at marketing and selling a property than an above average agent - but they are degrees better at marketing and selling themselves.

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Tags:
down market
top producers
marketing

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Rainmaker
1,288,098
Sam Miller
Knox County Ohio
RE/MAX Stars Realty

Jon - There are plenty of Top Producers on ActiveRain and many selling between 200 to 400 transactions a year.

September 28, 2008 12:38 AM
Ambassador
586,823
Janna Scharf
Coeur d'Alene Real Estate Pro
Keller Williams Realty Coeur d'Alene

I've noticed the same phenomenon locally, too.  I find it very interesting.  Their listings aren't selling any faster, but they are sure getting more of them....

September 28, 2008 12:45 AM
Rainmaker
389,576
Richard T. Dolbeare
R(B), ABR, CRS...Hawaii Multi-Island Specialist
Keller Williams Realty

Hi Vinny.  I see you're in Crofton and I just moved from there 4 years ago.  That was before I was in real estate and as a consumer I had no way of knowing who was a top producer beyond the mailings I received and now I know that wasn't a very good indicator.  Of course it didn't matter much back then because the market was booming.  Ah yes, I remember the day I received 3 competing offers!  Clearly it's much different now.

Best Wishes & Aloha!

September 28, 2008 12:48 AM
Anonymous #7
Anonymous
Anonymous

Vinny, very right. In fact, I think this is a nice opportunity for this industry to reshape itself. Those who just want to make some extra money should make way for those more qualified agents.

September 28, 2008 06:18 AM
Rainer
13,543
Kathy Fey
Fey & Associates

Vinny, I agree with you - partly.  There are many agents who are not classified as "top producers", (a term I dislike), not because they are not doing everything right but because - great marketing, great people skills, and have updated technological education hasn't been as successful as other agents. When I was a "top producer" and 1st in my office, I consider a lot of my success to luck and being there at the right time - not because I did that much better of a job selling /listing.

September 28, 2008 09:00 AM
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Rainer
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Vinny Goldsmith

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