"The Name Game" - The SEO of Blogging (Simple, Effective, and Overlooked)

By
Real Estate Broker with Keller Williams West Sound Realty

The following is yet another article in a series that is derived from my notes taken during Dave Taylor's session at BlogWorld 2008 entitled Ten Things You Need to Know About Search Engines & Find-ability.

"The Name Game" - The SEO of Blogging (Simple, Effective, and Overlooked)

(For Your Listening Pleasure While You Read: "The Name Game" by Shirley Ellis)

~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~

seo-of-blogging-naming-your-images

One of the most overlooked elements of a well-crafted and well-searched blog post is incorporating good, relevant images. You'd be amazed at the amount of traffic being generated by people who are looking for pictures that convey a sense of the community they're interested in.

One of the more entertaining yet meaningful suggestions that Dave Taylor emphasized during his session was to 'leave a trail of clues' for the Search Engines, meaning that by employing all of these various elements in your blogging strategy, it serves to reinforce their combined relevancy to your content, thereby enhancing your overall search ranking.

One such element that is simple, effective, and typically overlooked, is naming your images.

Let's say that you've just published an article on a new residential development in your local market, Harbor View Estates. You went out and took some great shots of the area, and have imported them into your blog post. When the spiders crawl your page and come across an image, chances are this is what they see:

<p>Introducing a stunning new residential development, Harbor View Estates, situated along a picturesque bluff overlooking Seagull Bay and the adjoining harbor community of Tidewater.

<p><img src="http://activerain.com/image_store/uploads/4/5/6/7/3/DSC3594039.jpg" height="221" alt="" style="margin: 5pix; float

Now, by naming your images, you've effectively increased your keyword density, and have made the image relevant to your content:

<p>Introducing a stunning new residential development, Harbor View Estates, situated along a picturesque bluff overlooking Seagull Bay and the adjoining harbor community of Tidewater.

<p><img src="http://activerain.com/image_store/uploads/4/5/6/7/3/DSC3594039.jpg" height="221" alt="harbor-view-estates-kingston-wa" style="margin: 5pix; float

When publishing articles to your ActiveRain blog, you can name your images using the Image Editor, and entering your keyword-enriched name into the Image Description box. You can also enter a 'Title' as well that will show up when people scroll over the image.

Prolific Blogger, Steve Scheer, of RE/MAX Masters in Denver CO, recently published an article entitled: "Is Google Having A Sudden Love Affair In Regards To Traffic From Google Images?" In this article Steve shares a literal 'explosion' of traffic to his blog coming through Google Images. This hefty increase in valued traffic can be directly attributed to Steve simply taking the time to name his picture files. These names include good, relevant geo-targeted

For other articles in this series, check out the following:

"Start with Good Content" - The SEO of Blogging (Simple, Effective, and Overlooked)

"Tantalizing Titles are Tantamount!" - The SEO of Blogging (Simple, Effective, and Overlooked)

Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube ChannelListen to My Sweet Tunes on Last.fm

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the foot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Technology & Tools
Groups:
Active Rain Newbies
Dedicated Bloggers
Social Media Marketing
Tags:
the name game
the seo of blogging
dave taylor
10 things you need to know about search engines and findability
blogworld

Comments 34 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the printer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
95,301
Michael Sahlman
e-PRO - Miami Beach Florida Luxury Homes
www.HomesForVIPs.com - Keller Williams Realty

Very helpful post. I knew something about the images, but I never fully understood it. Thanks for the info.

October 01, 2008 05:41 AM
Rainmaker
523,710
Jeremy Blanton
210 Consulting~ Social Media Advisors

At least I have 1 of the 10 ideas down so far...Bob told me to do this one a few months ago...and so I listened.

October 01, 2008 08:14 AM
Rainmaker
59,836
Tami Vroma
Realtor, Grand Rapids MI Real Estate
West Michigan Real Estate Specialist-Five Star Real Estate

Awesome article Rich!  Now this may just be my ADHD, but there is no way I could read such an incredibly rich blog with "The Name Game" going in the background.  LOL

October 03, 2008 01:30 PM
Rainmaker
472,956
Steve Scheer
Highlands Ranch Real Estate - Denver Real Estate
Realty Oasis - Metro Brokers

Rich - Thanks for the mention.  I enjoy your series as you can pretty much tell, for me, posting local is where it is at.  Making the most of building relationships locally and showcasing these businesses and places through every opportunity, be it words or images or links or tagging, has really helped maximize my online marketing potential.

 

October 04, 2008 09:49 AM
Rainer
47,226
Cassi @ Knightyme Video Tours
Knightyme Video Tours

great article. I really wanted to know about images and SEO

December 22, 2009 11:58 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tshirt to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Ambassador
526,946

Rich Jacobson

Your Kitsap County WA Real Estate Broker
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"

Rich Jacobson
Rich Jacobson
Create Your Badge