Creating a connection with your marketing

By
Real Estate Assistant with Malfi Marketing Solutions ~ for real estate professionals

As promised in a previous blog entitled Think about your last transaction -http://activerain.com/blogsview/703200/Think-about-your-last, here is some information about the many uses for what I consider to be a great marketing tool.

A key component to getting more listings and clients is all about connecting.  Connecting means reaching your audience in ways that make you unique and different and encourages people to want to work with you.

If you've read my blog, you must know by now how much I love RealEstateshows.com.  For those of you who don't know, this tool allows you to create dynamic visual tours with standard still digital photos.  The combination of pictures plus sound creates a connection to this home for your viewers that will compel them to contact you to see the home for themselves.

I'm going to highlight many of the fabulous features of this great marketing tool so that you can see for yourself how to creatively stay in touch with your clients and sphere of influence as well as effectively market your listings across the internet.

Why do I think Realtors should be using this great tool?  It will allow you to demonstrate your ability to effectively market a property and you can even use this as part of your presentation as to why someone would want to choose you as their agent.  For new agents, this tool will help you establish and online presence

The tool provides you with a weekly email report indicating how many times your show or flyer was visited, show referrers, and times it was forwarded.  This is great information to share with your clients!

What I truly love about is you can put them ANYWHERE.

  •  Embed your shows on your website.
  • Your blog
  • Email them to your Sphere of Influence (as a link or embedded into a newsletter, email or drip campaign.)
  • Use as link to your show in your email signature so it goes out to everyone you email.
  • Create a CD and give it away at Open Houses.
  • Use the shorter form in print ads
  • Shows can be organized into five different categories: Active Listings, Sold Listings, Community Shows, Miscellaneous Shows and Personal Shows.  Link shows together so that if you send one show to someone, they can also view your other shows.

    Here are some of the examples of how to use a Real Estate Show:


    Make A "Just Moved " Show For Your Buyer Clients - is there any better way to share the great news of your client's new home?  It's a great gift and a sure way to get your name in front of their network of friends and family. 

    Highlight a Homes Amenities  - Another great way to show prospective clients you know how to sell the unique qualities of their home.  You can also create one to Showcase Homes You've Sold.

    Market Yourself As A Neighborhood Expert  - Don't you want to attract buyers and sellers who will see you as an expert in their community?  Show off your expertise in a neighborhood.  While you're at it, create a show that Highlights Local Attractions - this is great for highlighting your area/community for buyers considering relocation or just brining a great aspect of your community to people who already live there. 

    Prospecting "For Sale By Owners" - be unique and outline how you will market their home.

    Great tool for Stagers:  Use your creativity to create a show that shows people the steps you will take to stage their home.  See the example.

    Here's what a show could look like for you, created by Malfi Marketing Solutions:

     

    New features of RealEstateShows.com

    Looking for a way to be creative in staying in touch with your sphere of influence?  Instant Shows is the answer.   These instant shows provide humor, holiday messages and inspiration and are so simple to customize.  Here's an example for Thanksgiving.

    Everyone talks about exposing their listings in the most effective and cost efficient way - how's this: Real Estate Shows users will also be able to automatically upload their video to their own YouTube channel, to the Real Estate Shows YouTube Channel, or both.

    After creating your realestateshow and flyer you can publish it to: Realtor.com, Homes.com and the MLS. Activerain, Viewr, Google Base, Oodle, Trulia, Zillow, Vast, Edgeio, Craigslist, Hotpads and Geebo - talk about exposure!

    What do you need to get started?  Quite simply, all you need is digital photos to create stunning shows in less than 5 minutes. 

    As part of my virtual assistant services, I offer this tool to my agents for the price of $99.95  (the normal yearly subscription is $125.00 which is in itself a bargain.)  You simply contact me to setup an account for you, that will include your branding and it can be managed by me if you like or you can create your own shows. With either option, an unlimited amount of shows  can be created for an entire year.   So consider this, the more you use it, the less you are actually paying per Show. 

    Bottom Line:

    • Increase your potential reach and exposure for you and your listings.
    • Have more time to focus on your clients and generating more opportunities. 
    • Remove admin tasks from your day and replace it with time spent with clients
    • Show your clients you have a unique approach to getting their home sold.

    If you have used RE Shows I would love to hear about your experience working with this tool and feel free to share a link to your show in the comment section (that's right brag a little.) 

    Posted by

    If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

    As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

    Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011

     

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    Topic:
    ActiveRain Community
    Location:
    Pennsylvania Bucks County
    Groups:
    ABC's of Real Estate Marketing
    Marketing 101
    Marketing Services & Tools for Real Estate
    Realtors®
    The Art Of Marketing You
    Tags:
    marketing
    marketing for realtors
    soi
    realestateshows
    listing exposure
    connection
    prospecting
    malfi marketing solutions

    Comments 23 New Comment

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    Ambassador
    952,740
    Jason Crouch
    Broker - Austin Texas Real Estate (512-796-7653)
    Austin Texas Homes, LLC

    Anne Marie - You are a consummate professional, and I am going to bookmark your post.  Thanks for the wealth of new ideas!  I hope you're having a great day!

    October 01, 2008 06:14 PM
    Rainmaker
    124,688
    Anne Marie Malf
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
    Malfi Marketing Solutions ~ for real estate professionals

    Russell - thank you for your comment.  It really is an excellent tool and can absolutely work for any kind of listing AND can work to market an agent and their services and be a unique way to stay in contact with your sphere of influence - you just can't go wrong! 

    Pippa - how nice of you to stop by and comment.  I love the video too and so happy I could help you get those creative juices flowing. 

    Charles - Yes, the 99.95 is a yearly subscription that I offer my clients that allows you to create unlimited shows.  I can certainly share any further information you may need to you directly if you like - just say the word.

    Hi Jason- wow, I'm bookmark worthy?  I love it and I love your comments - I always appreciate your supportive words.  I'm still so excited for you with your latest news and hope you know to be expecting a call from me soon.

    Anne Marie

    October 01, 2008 10:59 PM
    Ambassador
    1,516,895
    Christine Donovan
    Broker/Attorney 800-610-7253 DRE01267479 - Costa M
    Donovan Blatt Realty

    I love this idea.  The samples came out great.  It is something in which I am very interested.

    October 02, 2008 12:37 AM
    Rainmaker
    246,043
    Gena Riede
    Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
    Riede Real Estate, Lic. 01310792

    Anne Marie, I couldn't agree more. Real Estate Shows is the next best thing to sliced bread. I've been using Jeff's services for 2 years now and love it.

    October 02, 2008 08:23 AM
    Rainmaker
    124,688
    Anne Marie Malf
    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
    Malfi Marketing Solutions ~ for real estate professionals

    Hi Christine - I can certainly speak with you more on this great program and pass along my discount - let me know.  I think the possibilities are endless.

    Gena - so happy to have such a great endorsement - it really is just as great as sliced bread isn't it.  So happy you are having success with the program and hope it continues to help you.

     

    October 09, 2008 07:35 PM
    Anonymous
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    Rainmaker
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    Anne Marie Malf

    Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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    A “Marketing” Virtual Assistant that will partner with you to increase your online and offline marketing. This blog is where I will share everything from helpful marketing, branding, time management tips and solutions to tons of advice, motivation and inspiration so that you are working smarter - not harder! I look forward to getting to know you and your business more.

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