Who wants FSBOs?

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Real Estate Agent with RE/MAX Tri County
I want to share something I've been doing to attract FSBO buyers.  When I pass a FSBO, I jot down the address.  I mail to them a flyer I created offering tips of selling your home youself.  I wish them sincere luck in their endeavor, tell them if they have questions they can call me and I'll help them, and I hope that should they need a realtor or want to refer one to a friend that they'll think of me.  I'm sincere and respectful to them, not acting like the enemy, and I have actually made some good contacts and gotten a referral this way.
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Rainer
25,468
Dawn Coulter
Key Partners Realty, LLC - Bloomsburg, PA
e-PRO, One America

Ya know, I do this exact same thing.  I'm starting to think that being a 'nice girl' isn't always the best thing.  My 1st fsbo letter is just like you described. My 2nd has a little more info & answer searching.  My 3rd becomes a little more urgent, and so on. 

I mix up the types of things I mail out.  Postcards, letters, flyers, etc...& keep trying to rotate.

Any other words of advice?

Oct 24, 2007 10:46 PM #1
Rainer
5,533
Rob Lusk
Habitatboom.com - Charlotte, NC

Having system for FSBO's is crucial to gaining their trust.  If you gain their trust, you gain their business.  If you gain their business, you gain a client forever along with their referrals.

I use a system w/ an anchor website that allows them to post their home for free.  Once I have their attention, I let them know that I will do everything I can to help them sell their home, for FREE.  They can use my website, my audio description service, and I will do a web video and post it on Google Video for free (linked to my website)  This gives me mulitple opportunities to meet w/ them and get to know them.  Guess what, they never say no.  I then set up an email drip campaign with informative information.  I call them every week the day after they should have gotten the email and check up.  I give them the the list of calls that came on the audio description service (which provides me leads in the interim) so that they know what kind of activity they have had.  It also gives me a pro-active reason to contact them.  This beats empty flyer boxes!  More importantly, I gain their trust.  By the 3rd or 4th week, I know everything about them.  And I rarely discuss the deal.  They know what I do.  I've told them upfront that my goal is to earn their business.  That if they need my services, I'm here.

I'm a mortgage originator.  I usually receive one of the following things from this strategy:

1. A friend

2. A Client

3. Leads from my Audio Description sign in their yard

4. Referrals to give to my Realtors from those leads.

5. A loan from the Seller on their next home.

6. A listing for my preferred Realtor partner when they decide to go w/ a Realtor.  Which they do, 90% of the time.

The possibilities are endless!  I know this sounds like a lot, but it's really not once you've set it up. 

I hope this helps!

All the best,

Rob Lusk

 

Oct 24, 2007 11:16 PM #2
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Rainer
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Stefany Maselli

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