send closing gifts to the office

By
Real Estate Agent with Realty Executives

One of the best referral generators I've heard of is simply a delicious fruit basket.  

A realtor would send a fruit basket to his client after the close of a successful close of escrow.

Unlike candy, which tends to get hoarded by the recipient, fruit has a built-in expiration date, so people keep it on display to share.

He sends this fruit basket to his client's place of employment, which makes them feel special. When co-workers ask where it came from, the client simply says, "My realtor gave it to me." This opens the door to many subsequent referrals

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Topic:
Real Estate Sales and Marketing
Tags:
referral generator

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Anonymous
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Rainer
129,765
Rich Dansereau
Positive Real Estate Professionals

This is a great idea. I generally send thank you cards (with business cards inside) after a successful closing.

October 06, 2008 01:57 PM
Rainer
12,205
Barbara Kehl
Yuma Arizona Real Estate
Barbara Kehl Realty

Jason, this is a wonderful idea!  Thank you.  I am going to share it with the girls in the office.

Have a wonderful day!

Nyana - Office Manager, Barbara Kehl Realty

October 06, 2008 03:12 PM
Rainer
102,091
Jean Groesbeck
Broker, CRS, e-PRO, ABR, ASP, CNE, IMS
Coldwell Banker Bain

I never thought about candy being hoarded but you are right! Great tip!

November 28, 2008 10:45 AM
Rainer
740
Nicole Brauner
Elite Realty

I have used fruit baskets in the past and I have received great response from my clients.

December 27, 2008 03:51 PM
Rainmaker
70,138
Nancy McNamee
Keller Williams Realty

Hmm, that sounds yummy...I'll remember that but wouldn't it be better to hand deliver one if you had time so you would have contact witht the client.

February 08, 2010 10:48 AM
Anonymous
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Rainer
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Jason Mitchell

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