Advertising on MySpace

By
Services for Real Estate Pros with Goodtree & Co., Inc.

Both MySpace and Facebook have beefed up their offerings for advertisers. Today, we'll talk a little about M/S because it has the more robust interface.

First of all, you don't need a myspace account or a myspace profile to advertise. Even if you have a profile, you need to create a separate account for advertising. Ads can be targeted by geography, gender, age and interest.

As well, MySpace ads offer interesting stats, just what you'd expect from a Google company. But maybe the best feature is Build an Ad:

Build an Ad has an easy-to-use interface that offers a lot of creative options. You can build a box ad or a banner. Use a pre-made template or upload a picture. Size, scale and color your fonts. Experienced designers and novices will like this feature.

AUDIENCE

Finally, a word about the audience. Every social portal has it's own vibe and character. Here's what we think:

  • MySpace is like a bar
  • Facebook is like the YMCA

If your product or service targets the party crowd - 21 to 30, not married - then MySpace has a powerful new way for you to reach your elusive audience. It's not just for brewers of beer - MySpace is a great channel for reaching young adults interested in fitness, fashion, health, culture and more.

If your audience is adults 30 and up, tune in again for our upcoming post on Facebook advertising.

 

 

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Topic:
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Perhaps it is time to get a MySpace account? I'm already LinkedIn, Got Milk, Trulia®, Zillow, Active|Rain, +++

What do you think?

Oct 07, 2008 01:32 PM #1
Rainer
20,663
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Mott - you don't need a myspace account to advertise there. You can send the traffic anywhere you want on the web.

Andrew - Facebook is in some ways a more linear fit with real estate, but I'm impressed with the new offerings from MySpace.

Oct 07, 2008 01:51 PM #3
Rainmaker
247,746
Mike Klijanowicz
Baltimore & Harford County Maryland - RE/MAX AMERICAN DREAM - Perry Hall, MD
#1 Baltimore & Harford County Maryland REMAX Agent

I would have to agree with Andrew on this one.  The more QUALITY Business comes from Facebook, not My Space...

Oct 07, 2008 01:52 PM #4
Rainmaker
766,940
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Hal,

Thanks.  I am trying to increase my Facebook activity, and hadn't considered MySpace.  It seems to me that taking "less with more," i.e., MySpace vis-a-vis Facebook would be quite acceptable.

Oct 07, 2008 02:33 PM #5
Rainer
20,663
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Michael - consider this: a lot of 20 somethings don't yet own a home. That means they have nothing to sell prior to buying. But the MySpace crowd is hard to reach (they won't be reading ActiveRain). Using M/S as an ad channel, R.E. professionals can offer credit calculators, free MLS - all stuff they probably already have.

Social platforms are evolving quickly - I encourge all my clients to stay alert for new Web 2.0 opportunities. Getting in at the beginning offers far better returns than waiting until everyone else sees the light.

I'll write about FB next week.

Oct 07, 2008 02:33 PM #6
Rainmaker
250,579
Kent Simpson
Tierra Antigua Realty - Downtown - Tucson, AZ
Real Estate Is About People

Sounds like a great place to do an offbeat ad with a "viral" feel to it!  Wonder what the cost will be for placement?

Oct 07, 2008 07:51 PM #7
Rainer
20,663
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Campaign budgets start at $25. For a campaign targeted locally (for example, Raleigh & surrounding towns), our experience has been that the budget lasts about 5 days.

Our click through rate has been about .7% and a cost per click of around 50 cents.

In short, you can find out a lot and try something new for just a few bucks :)

Oct 08, 2008 06:55 AM #8
Rainmaker
807,358
Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY
Realtor

Hi Hal;

Great post and I thank you for sharing..............................

Oct 11, 2008 12:29 PM #9
Rainer
20,663
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Thanks Anthony!

Oct 13, 2008 03:58 PM #10
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Hal Goodtree

Web 2.0 for Business
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