Advertising on MySpace

By
Real Estate Services with Goodtree & Co., Inc.

Both MySpace and Facebook have beefed up their offerings for advertisers. Today, we'll talk a little about M/S because it has the more robust interface.

First of all, you don't need a myspace account or a myspace profile to advertise. Even if you have a profile, you need to create a separate account for advertising. Ads can be targeted by geography, gender, age and interest.

As well, MySpace ads offer interesting stats, just what you'd expect from a Google company. But maybe the best feature is Build an Ad:

Build an Ad has an easy-to-use interface that offers a lot of creative options. You can build a box ad or a banner. Use a pre-made template or upload a picture. Size, scale and color your fonts. Experienced designers and novices will like this feature.

AUDIENCE

Finally, a word about the audience. Every social portal has it's own vibe and character. Here's what we think:

  • MySpace is like a bar
  • Facebook is like the YMCA

If your product or service targets the party crowd - 21 to 30, not married - then MySpace has a powerful new way for you to reach your elusive audience. It's not just for brewers of beer - MySpace is a great channel for reaching young adults interested in fitness, fashion, health, culture and more.

If your audience is adults 30 and up, tune in again for our upcoming post on Facebook advertising.

 

 

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Topic:
Real Estate Sales and Marketing
Groups:
North Carolina Real Estate
Tags:
myspace
online marketing
advertising
web 20
online advertising

Comments 9 New Comment

Anonymous
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Rainer
20,663
Hal Goodtree
Web 2.0 for Business
Goodtree & Co., Inc.

Michael - consider this: a lot of 20 somethings don't yet own a home. That means they have nothing to sell prior to buying. But the MySpace crowd is hard to reach (they won't be reading ActiveRain). Using M/S as an ad channel, R.E. professionals can offer credit calculators, free MLS - all stuff they probably already have.

Social platforms are evolving quickly - I encourge all my clients to stay alert for new Web 2.0 opportunities. Getting in at the beginning offers far better returns than waiting until everyone else sees the light.

I'll write about FB next week.

October 07, 2008 02:33 PM
Rainmaker
243,613
Kent Simpson
Real Estate Is About People
Tierra Antigua Realty - Downtown

Sounds like a great place to do an offbeat ad with a "viral" feel to it!  Wonder what the cost will be for placement?

October 07, 2008 07:51 PM
Rainer
20,663
Hal Goodtree
Web 2.0 for Business
Goodtree & Co., Inc.

Campaign budgets start at $25. For a campaign targeted locally (for example, Raleigh & surrounding towns), our experience has been that the budget lasts about 5 days.

Our click through rate has been about .7% and a cost per click of around 50 cents.

In short, you can find out a lot and try something new for just a few bucks :)

October 08, 2008 06:55 AM
Rainmaker
807,358
Anthony Stokes-Pereira
Realtor
Better Homes and Gardens Rand Realty

Hi Hal;

Great post and I thank you for sharing..............................

October 11, 2008 12:29 PM
Rainer
20,663
Hal Goodtree
Web 2.0 for Business
Goodtree & Co., Inc.

Thanks Anthony!

October 13, 2008 03:58 PM
Anonymous
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Rainer
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Hal Goodtree

Web 2.0 for Business
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