FSBO Killer Letter

Mortgage and Lending with Midwest Mortgage Investments Ltd NMLS #864293

Killer FSBO Letter: ("nickel" idea borrowed and adapted from another post on Active Rain - adding my basic FSBO approach of explaining who they will meet, and then promising real buyers if they want to try something different - see www.FsboKiller.com for more info... )


Tape a nickel to a letterhead with this letter on it...


Dear Seller:

I noticed you are For Sale By Owner. Maybe it will work for you?  If so, I will be the first to congratulate you for beating the odds! 

Even if it works, in the long run, you might end up wishing you had a nickel for every time a bogus "BUYER" called on your For Sale By Owner sign and asked to see the house on short notice.  They think nothing of interrupting the life of a seller, when they actually have no way to buy a house in that price range.  You'll know it when you meet them.  Oh, they say nice things, and they like the decor, but they never make a fair offer.  If you notice, they often avoid eye contact.  They may even pay an unusual amount of attention to your possessions or family photos...      

You might want another nickel for each time a "BUYER" promised a seller that they would come back with an offer as soon as they got a few things in order....  Finally, you could be wealthy indeed if you had a nickel for every time a "STEALER - DEALER" offered 80% of list price to somebody who was selling, "By Owner" in our town.

Has any of this happened to you?  Tired of lookey lous, low ballers, and time wasters?  Want it to stop?  Maybe you want to short cut the process before it happens to you?  Want to Fast Forward your sale and meet some Real Buyers who will pay fair market value?  I can pay for the ads, wait by the phone, and pre-screen the buyers for you before showing the house.  I get them to offer at least 10% more than they will offer you, and I only charge 5 - 7% for the help.  I get them to start at an average of 90% of market value on opening offer and then negotiate on your behalf to an average of 97% of listing price.  Sound good?  Please call to discuss. 

I REALLY want to help you sell and statistics say I can get Real Buyers to make better offers than they make to owners!  Don't you owe it to yourself to at least investigate?  I am as close as your phone!

Warm regards....

Lonn Dugan, Realtor  




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December 04, 2008 02:59 AM
Kevin Vitali
Helping Massachusetts Home Buyers and Home Sellers
EXIT Realty- Massachusetts Short Sales & Residential Sales

Some Great Ideas posted here.  Thanks.

January 26, 2009 07:48 AM
Rob and Camille Di Maio
San Antonio Real Estate - Keller Williams Legacy

Great letter - thanks for posting it. 

February 01, 2009 08:16 AM
Gary J. Rocks
Werner Realty


Thanks for the great letter I just had to print that one out for future business, guess this one will be getting sent out by me in the future.

February 04, 2009 01:55 PM
Nick Good
The Good Home Team with Keller Williams Realty

Thanks for the letter... I am always trying new stuff out on FSBOs

February 15, 2009 01:28 PM
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Lonn, kinda surprised I haven't run across this letter before now.  I think it's great, and am willing to give it a try.  Thanks for sharing.

March 13, 2009 05:34 PM
Ginger Moore
Wilkinson & Associates Realty

Hey, thanks for sharing your fsbo letter. i will try this, if that is ok.  Can't hurt. Seems to be a great letter.  I will look at your site also. great blog!

June 13, 2009 10:36 PM
Bryant Jones

Great Letter - can anyone report on the results they've had after using the letter?

November 23, 2009 02:10 PM
Bryant D. Jones
Long & Foster - Moorestown and Phila Center City Sales

Great Letter - can anyone report on the results they've had after using the letter?



Bryant D. Jones
Century 21 Alliance
Burlington, NJ  08016

November 23, 2009 02:13 PM
Margaret C. Taylor
St Marys/Calvert/Charles MD Real Estate Agent
Century 21 New Millennium MD

This blog and letter have survived a long time!  Must be good.  Thank you for a new idea. 

Margaret C.

February 12, 2010 12:41 PM
Valerie Baker
Spokane Realtor
Exit Real Estate Professionals

Thanks for sharing this FSBO letter . . .we are going to try using it!  I will bookmark this so I will remember to give feedback on whether we have any success!

June 04, 2010 11:12 PM
Sham Pathania
Homelife/United Realty Inc. Brokerage

Wow ! I must say its a great post. Thanks for sahring your experience. It will be valuable for all of us. 

March 22, 2011 02:07 PM
Trisha Pennington
Coldwell Banker Reilly & Sons

Wow awesome letter - I focus my business on expireds and FSBO's...Im going to add this to my list of tactics!

March 29, 2011 05:15 AM
Michele Hanigan
Realtor - Dallas & Plano Real Estate - (214)738-5555
Keller Williams Realty Plano, Texas

That letter is simply FANTASTIC!  The best part is, that it's all factual.  Surely this letter will hit home with some of these sellers.  It did with me and I'm not even a FSBO!  


I'm gonna read the other comments and see what other's thing, but something tells me they too enjoyed the post.  


Thanks for sharing.  :)

June 12, 2011 11:47 AM
Carolyn Crispin
Crispin Team Sells Branson Homes Land & Commercial
Keller Williams Tri-Lakes

Excellent letter!  Thanks for sharing

September 11, 2012 11:07 AM
Jordan Mariano
Weichert Realtors

Great letter!  Bold!


November 27, 2012 10:18 AM
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