Blog Mail and postcards?

By
Real Estate Agent with Florida List For Less Realty, Inc.

We just went over our bulk mail rates the cost is off the wall. 5000 bulk mail post cards cost $1800 including mailing labels.

We`ve been doing this 4x`s a year. With a 1-2% response, which isn`t bad, more like average.

With postage going higher, have many of you cut back or do you continue to find this a useful tool?  

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Tags:
bulk mail

Comments 4 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
35,722
Sara Lipnitz
SKBK Sotheby's International Realty

William,

I have never done a mailer.  I think that my energy is spent better elsewhere.  Think out of the box & try something new!

September 08, 2006 08:19 PM
Rainer
18,722
Andrew Hodge
Right At Home Realty Inc.

There is probably always going to be a place for fliers, but with 6-10 showing up in my mailbox every week it is very hard to differentiate yourself from other Realtors®.  At 1-2% response rate you should have 50 - 100 leads.  I think the real question, if you are considering the value of fliers, is how many of those leads do you convert into sales?  If you are only getting 1 sale out of those leads then it is probably not worth the money, but if you get 10, Hurray! keep doing it. What works in one area may not work in another.  Think outside the box does not necessarily mean dropping older techniques for lead generation.  The important factor is "what is the return on your investment?"  :-D

September 15, 2006 01:03 AM
Anonymous #3
Anonymous
Dan Grammatica

If you send to your sphere of influence that's fine. Keep in touch with people who know you "your network" and it "works". Otherwise, put your money into internet or print ads promoting your web site. Promote your web site everywhere!

my 2 cents

September 19, 2006 06:35 PM
Rainer
57,919
Christine Adler
SE Palm Beach, Broward & NE Miami-Dade Counties FL
FindAHomeWithMe.com
We are now doing email drip campains that makes more sence. Let people who want information give us an email and we will send them mail for FREE.
September 23, 2006 09:46 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the camera to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
11,979

William Seufert

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

A Broker`s daily blog. I love to talk about my hectic day and use this blog as my Soap box. Feel Free to join me!