Will Keller Williams Commercial Succeed?

By
Real Estate Agent with Waller Group

So Keller Williams is launching a new commercial division. I quite curious if it will succeed.  

Every time I teach an MCE class there is several agents who sell only commercial.  Most always they are not REALTORS®.  They always bring a different perspective to the class.  They are great people just they are also mavericks.  They will say what to you mean I can't pay an attorney part of the commission.  What do you mean I can't split the commission with someone who does not have a real estate license?  What is the intermediary thing you are talking about, that does not apply to commercial?  I know I can't use a Texas Association of Realtros® form, so I just get a bottle of white out and white out that portion. 

Somehow I just don't see these guys fitting into a residential type company. 

Your thoughts please.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
All Thing's Texas
Keller Williams 'Rainers
Lone Star Real Estate Professionals
RealtorsĀ®
Texas Real Estate
Tags:
keller williams commercial division

Anonymous
Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
751,290
Steve Shatsky
Prudential Texas Properties - Dallas, TX
Dallas Real Estate & Short Sale Specialist (214)213-0340

This is just my 2-cents, but I think it could be successful as a stand alone operation leveraging the KW branding (notice they chose to use KW and not the full Keller Williams name).  However, I think the points that you bring up about fully integrating it into a residential real estate operation are real and are bound to create significant issues.  I also think that from a local office marketing perspective there are bound to be conflicts between residential and commercial agents.

Oct 18, 2008 11:48 AM #1
Rainmaker
119,078
Gary McNinch
Better Properties Real Estate - Renton, WA
Broker, Renton WA Real Estate

Richard,

We have a large commercial team that has been in our KW office for several years.  They use the local Commercial Broker Association Contracts which are totally different from our local MLS forms,  and follow the guidelines as Realtors.  They are successful in commercials transactions; work with developers, investors and attorneys and fit in well with the residential agents in our office.  And they follow the KW values of doing the right thing. They will incorporate the KW Commercial branding and promotion as an added value.

List and Sell (commercial too)   Gary @ RentonHomeFinder

Oct 18, 2008 03:58 PM #2
Rainmaker
826,441
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development

Steve and Gary

Thanks for your comments.  I guess time will tell.

 

Oct 18, 2008 10:25 PM #3
Rainer
13,409
David Shriver
Keller Williams World Class Commercial - Saint Lucie West, FL

My vote is yes and here is the reason why.

I happen to be one of those Mavericks,that blew into town right after the farm crisis of the late 70's took my family farm,and I was drawn to Fort Myers Florida.My Parents lived here at the time and after several telephone calls convinced me to move my family from the Midwest to the sunshine.

I had been totally in agriculture up to this time having sold farmland exclusively, never selling a house unless it was on acreage to the extent that it was nothing but an incentive to buy--nothing really that added value.

I got my Real Estate license in Florida planning on selling orange groves,and ranch land. I soon started selling light industrial land and then developer land for developments.

I came to Keller Williams a little over a year ago,driving my team leader and the office personnel crazy(what do you mean The purchase agreement is more than two pages long?)I actually sold one house before Corporate announced the Commercial division--With a sigh of relief from everyone in my office I took over our new Commercial division.

Keller Williams to me is more than crossing t's and dotting i's It is the culture of the win win or no deal, It is the teamwork of an office pulling togeather and helping one another.It is the concept of growing your business so that even a maverick like me can retire someday and have a steady income for life and something to pass on to my kids.

So emphatically yes people like me will make Keller Williams More of the great things it already is.Just Thinking out side the box.

Nov 10, 2008 04:32 PM #4
Rainer
3,818
Jason Carpentier
RealEstateGame.net - San Antonio, TX

I think it will be successful.  Keller Williams has done amazing with its business structure and branding.  I've never worked for KW, but I've met quite a few people who had or have and they love it.  I think it was well thought out especially seeing as they're coming in at a low point in commercial development/sales in most of the country.  They've got plans and I'm sure they will succeed if they follow them and adapt.

Nov 10, 2008 04:37 PM #5
Rainmaker
826,441
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development

Jason

Thanks for your comments, I guess time will tell.

Nov 11, 2008 10:37 AM #6
Rainmaker
826,441
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development

David,

Thanks for  your comments.  I hope you keep us posted as far as how things develope.  We have no one in our market center sign up as of now.

Nov 11, 2008 10:39 AM #7
Rainmaker
337,385
Ed Newman
Alamo Infrared Energy Audits & Building Evaluations - Riverton, UT

Thanks for this great information, I will be sure to pass it on

Oct 03, 2010 11:33 AM #8
Rainmaker
826,441
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development
Thank you for thanking me, and I hope you got something of benefit and that  you will pass it on to others
Oct 04, 2010 12:48 PM #9
Anonymous
Anonymous
Steve Presti

I joined KW Commercial DFW Southlake a few months ago. I have not witnessed any issues being in a "residential" office. The commercial division has it's own office, sales meetings, etc. If one chooses, they can attend office sales meetings, training sessions and or committee meeting. The energy, attitude, and core values of Keller Williams are infectious...I dont know about most, but some possitive attitude and energy sure helps in a tough market.

I know that most traditional commercial brokerages may look down on KW Commercial, but KW will continue to grow. Favorable commission splits, individual agent branding, profit sharing, excellent web-based training and a huge number of CCIM's/ candidates will lead this progressive company to big results.

Oct 14, 2010 10:44 AM #10
Rainmaker
826,441
Richard Weeks
Waller Group - Dallas, TX
Realtor, Associate Broker - Manager Business Development

Steve,

Thanks for your comments.  Good to hear it is going well.

Oct 14, 2010 02:54 PM #11
Anonymous
Post a Comment
Spam prevention
Show All Comments
Rainmaker
826,441

Richard Weeks

Realtor, Associate Broker - Manager Business Development
Ask me a question
*
*
*
Spam prevention