I Have Made The Leap! Can You Do It?

By
Real Estate Agent with MungoList.com

Since launching SharpBuyers.com in August 2007 I have been trying to juggle being a fulltime traditional broker wile trying to build a successful discount brokerage. While a broker can manage both methods simultaneously, I have decided it makes no sense to continue to do so. I am going %100 discount on the listing side and buyers side. Originally I had planned on working with my base clients as a traditional broker while focusing my marketing efforts on advertising discount techniques to attract new customers.  To truly grow my business I decided to inform everyone of the new services that I would be offering through SharpBuyers.com and Mungo List. Most Realtors may feel that I am selling out, but the reality is the discount approach allows me to successfully service more clients in a much more efficient manner.  I came to this conclusion while on my way to an appointment yesterday. I looked to my left and saw a traditional brokerage, I looked to my right and saw the exact same thing. For those of you that don’t know, the streets of Boston are filled with brokerage firms. Some areas have one on every corner for several miles. I started thinking that this was the safe fundamental way to build a business, by doing it the way its always been done but then I realized that this would only get me mediocre results. I started to reflect on the some of the marketing mantras written by Seth Godin and the reality that safe and traditional will only produce safe and traditional results. I don’t know about you, but I want more than that. I challenge you to think outside of the box and find a creative way to stand out from the crowd. Discounting may not be the thing for you, but find your niche and pursue it with reckless abandonment.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Suffolk County Boston
Groups:
Almost Anything Goes
Out Of The Box!
POSITIVE ATTITUDE for the Weary Soul
Realtors®
The Art Of Marketing You
Tags:
real estate rebate
traditional brokerage
boston mavric
boston real estate
seth godin
mungo list
sharpbuyerscom

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the house to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the envelope to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
445,481
TIM MONCRIEF
Bartlett Real Estate Group, llc - Austin, TX
$44,530,000 2013 Production (breg)

I hope that you can pull it off.  We have looked at the avenue, but we have struggled to see how we can net as much as being a full service brokerage.  Perhaps we would have a shot without an office. Here in Austin the discount agents are not doing well in the area that we work.  It is interesting to see how different avenues work better in different parts of the country.  I would love to have a low overhead operation.  Best of luck.....

October 18, 2008 04:51 PM #1
Rainer
12,231
Dave Hamill
EXIT Realty Legacy - Prescott, AZ
Prescott, Arizona Real Estate

Good Luck Robert!  I commend you for looking at what's happening and trying to adapt the the changes you see.   I think those of us that to that best will remain standing when the storm subsides.

October 18, 2008 05:30 PM #2
Rainmaker
341,996
Dan Brudnok
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
REALTOR,e-PRO,ABR,GREEN,SRES,CSP

Change comes all around us....I applaud you for attempting the feat....keep us posted.

October 18, 2008 05:32 PM #3
Anonymous
Anonymous
Anonymous

Robert you can only spread yourself so thin. Sometimes we just have to make that decision and concentrate on what works best for us. Thanks, Keith

October 18, 2008 06:00 PM #4
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the man to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
33,981

Robert Nichols

MungoList.com
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information