Home Staging Success - 3 Contemporary Model Lofts in Santa Monica

By
Home Stager with Stage to Sell - LA Home Staging

You may remember a post from July, where I highlighted three contemporary model lofts we Staged in Santa Monica for Realtor Dana Ehrlich of Keller Williams. Well here are the results... drumroll please:

"Annie's staging of my project was absolutely spot-on. She understood the buyer mentality so well that we had all three staged units in escrow within 2 months, after having had them on the market for over 7!"

Now I should mention that another designer had Staged these models initially. He was not a Stager, but rather a furniture designer who used these units to showcase pieces he wanted to sell. The results speak for themselves. This guy had beautiful pieces, but gave no thought to what a buyer would be thinking as s/he walked through the property - namely, "How am I going to live, work, sleep & watch TV all in under 900 sf?"

The previous designer had not included a spot for a home office or a TV in the units. Living in such a small space is a tough sell, but if you can show a potential buyer a place for everything that's important, they can see the potential. Staging is a lot more than putting pretty furniture into a home. It's about thinking like a buyer and looking for the things that a buyer is going to be looking for.

*************************************************************************************

Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz

"We get you to SOLD so you can get on with your life!"

************************************************
Stage to Sell is the premier West Los Angeles Home Staging Company.

Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.

Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.

If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.

 
close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Home Selling
Location:
California Los Angeles County Santa Monica
Groups:
VACANT HOUSE STAGING & NEW HOMES
Staging Successes
Stage It Forward...
Southern California Real Estate Forum
Realtors®
Tags:
home staging
staging
vacant
model
loft
realtor
santa monica

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
312,663
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles & Pasadena, CA

Annie: You did such a wonderful job on those lofts, it is no surprise that they sold so quickly and your client was so happy. Congratulations.

Oct 21, 2008 04:46 PM #1
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Thanks Michelle! It's nice to have great clients who "sing your praises." :) See you Thursday!

Oct 21, 2008 05:53 PM #2
Rainmaker
1,603,631
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Authentic Feng Shui Expert

Annie, Congratulations!  I went back to the pictures and you did a fantastic job, I'm not at all surprised they sold so soon after your staging!

Oct 21, 2008 06:53 PM #3
Rainmaker
486,524
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Awesome job, Annie.  The lofts were hip and trendy and like Michelle, I'm not surprised they sold so quickly!  Excellent staging.

Kathy

Oct 21, 2008 07:04 PM #4
Anonymous
Anonymous

Annie, I missed the post the first time around, but they are beautiful!!  You did an awesome job and were rewarded with sales!  Doesn't get any better than that!  Congrats!

Oct 21, 2008 07:09 PM #5
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Carole, Kathy & Michele, thank you all so much for the great comments!

Oct 22, 2008 11:50 AM #6
Rainer
6,545
Jill Schmit
Micoley & Company - Green Bay, WI
ABR, ASP, GRI

Annie - Each time I look at your posts, it opens my eyes to so many possibilities for spaces. You have a wonderful touch.

Oct 22, 2008 01:30 PM #7
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Jill, thank you so much! It means so much to me to hear that!

Oct 22, 2008 01:36 PM #8
Rainmaker
46,281
Wendy Timmons
Allison James Estates & Homes - Temecula, CA
Temecula Realtor

Annie- You are awesome! Congrats on the sale(s)!!! You did a great job :)

Oct 22, 2008 02:38 PM #9
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Thanks so much Wendy! I so appreciate your comment.

Oct 22, 2008 04:10 PM #10
Rainmaker
76,797
Home Staging
Showhomes - Nashville, TN

That's a great testimonial - the house has to sell it self and it looks like your touch works!

Mar 05, 2009 01:58 PM #11
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Thanks Thomas! I appreciate your stopping by.

Mar 05, 2009 07:47 PM #12
Post a Comment
Spam prevention
Show All Comments
Rainmaker
72,388

Annie Pinsker-Brown

Stage to Sell, Los Angeles Home Stager
Ask me a question
*
*
*
Spam prevention

Additional Information