Co-branding with Lowes

By
Real Estate Agent with Prominent Realty Group

lowes realtor benefitsI just signed up with Lowe's realtor benefits.  Been meaning to do it for a while, but just never got around to it. So far, I'm very impressed. Once you sign up, you are eligible as a realtor for all of the discounts your clients could get. There are three options available, potential buyer, seller and new homeowner, each with different pictures available.  Every client you enter gets a 10% discount coupon at Lowes and then you get to select another benefit from a list of six other things.They range from money off of paint, to a 20% discount on new carpet. Their system keeps track of your clients and shows you exactly what they will be receiving in the mail.  It also tells you when they can expect to receive it and shows you a mock up of exactly what they'll get in the mail. It comes out to three different pages. Pretty slick.  You can also customize the pictures that is printed on the front as well as change your information as often as you need to.

Also included is a personalized "dream book" available online to your client (that's the sample.shopper url).  I'm trying it out on my clients that I've been blogging about. (evil title, etc)  The transaction was a trying one and they were super the whole way through.  Plus they are going to remodel the kitchen and paint, so its a perfect gift.  If you haven't signed up already, go to lowesrealtorbenefits.com.  You'll have to enter a bunch of information at first but then you'll be ready to go. As a side benefit, you can order gift cards at a 5% discount as well as purchase magazine subscriptions as well as send your client a subscription to Lowe's Creative Ideas magazine. If anyone else has already been using this, I'd love your feedback on how its been working out for you.  

Can you Digg it?  I knew you could!

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Anonymous #6
Anonymous
Anonymous

I've used it since it came out too!  I've had several clients thank me - pretty cool!

September 09, 2006 11:38 AM
Rainer
88,146
Donna Quanrud
Donna Quanrud Southwest Metro Homes
Coldwell Banker Burnet

I have been using this for awhile too!  I have heard concerns from others about sharing our database of clients with a third party who may otherwise use it against us later.  The jury is out on that for now.

One thing I always tell my clients too is that Home Depot & Menards will honor competitors coupons.  So if you clients aren't Loews shoppers they can use it at a competitior.

September 09, 2006 11:57 AM
Rainer
35,731
Sara Lipnitz
SKBK Sotheby's International Realty
I signed up for the program months and months ago but have failed to really use it.  Thank you for the reminder.  I'll have to start using this again.
September 09, 2006 12:11 PM
Anonymous #9
Anonymous
Anonymous
I also have been using Lowe's program. One nice feature is the ability to choose the language of the promotions sent to your clients. While I haven't worked with a lot of Spanish-speaking clients, I've worked with a couple, and they really appreciate it.
September 09, 2006 12:12 PM
Rainer
96,277
Karen Villa Schweinfurth
ABR, CRS, SRES, CyberStar
RE/MAX Northwest Realtors, Inc. 425-308-3669
What a great idea, since I just had to buy a refrigerator for my buyer after seller took the one in the home!
September 13, 2006 10:22 PM
Rainmaker
362,705
Colleen Kulikowski
Creative Real Estate Solutions...
MJ Peterson
It is a great program, I have been using it for several months!  
September 09, 2006 12:24 PM
Anonymous #12
Anonymous
Anonymous
Been using it for a while, even on myself when I bought my new home!
September 09, 2006 12:36 PM
Rainmaker
294,842
Ray Saenz
Homes for Sale in Aurora, Colorado - Aurora, CO
United Property Brokers, Inc

Jacqulyn

Hey, Yes, I knew it about that, but good point to mention

September 09, 2006 12:36 PM
Rainmaker
151,860
Leslie Bloss, Bellevue Real Estate Professional
Excellent idea--thank you for sharing.
September 09, 2006 12:40 PM
Rainmaker
128,498
Laura Monroe
Social Media Director
Inman News
Great Idea! Can't wait to share the info with my clients!
September 09, 2006 01:24 PM
Rainer
1,455
Laura Crump
Realm Professionals
I love it as well.  I use it for all my clients.
September 09, 2006 08:00 PM
Ambassador
383,765
Tracy Santrock
Raleigh - Cary Realtor
Fonville Morisey/Santrock Realty Group, Inc.

I've used this with my clients and they love it too.  They get a personized direct mail piece with your picture for 10% off up to $10,000, potentially a $10,000 savings.  You also get to pick a second gift...I chose free delivery for appliances over $400 for my clients for their new home.................

September 09, 2006 09:08 PM
Rainer
11,029
Matthew Pellerin
Phoenix Homes Team
Realty Executives - PhoenixHomes.com

Hi Jaq,

Thanks for sharing this idea.

I had no idea this was available to us.  So, I will definately be checking into this ASAP.

Thanks again and say Hi to Charles for me! :-)

Sincerely,

Matt Pellerin
PhoenixHomes.com

September 10, 2006 06:05 PM
Rainer
6,819
James Barnett
Exit Realty South

Jan,

Just read your blog. As you may know Lowes is Headquarters are located in Mooresville, NC, just outside of Charlotte and I am proud to say that I was asked to participate in the realtoe forum that put this program together.

As a matter of fact the discount idea was one that I presented to to the Lowes management. Glad that you like it and think that it is worthwhile.

 

Jim Barnett, crs

Prudential Carolinas Realty

Charlotte, NC 

 

September 10, 2006 07:11 PM
Rainmaker
96,022
Fran White
Kansas City North Real Estate, 816-682-3897
North Kansas City Real Estate, Reece and Nichols Residential
I have been using it since the program began and my clients LOVE getting the coupons.  The personalized postcards they send out for REALTORS are very well put together and impressive.  I've received nothing but GREAT feedback on them.  (Now if I could just get feedback on my listings from agents who show them.. lol)
September 10, 2006 08:48 PM
Rainer
16,967
George Galvan
Professional Real Estate Partners
Thanks for the info.   I am going to sign on to the site tonight and get started!! Thanks again!
September 10, 2006 11:53 PM
Rainmaker
16,135
Tony Croft
Mortgage Advisor
Northstar Funding - Mortgage Banker/Broker

Great information. Thanks for sharing.

 

 

September 11, 2006 07:22 AM
Anonymous #23
Anonymous
Anonymous

Great info, I didn't even know they did that?! Thanks for sharing.

September 11, 2006 07:49 PM
Rainmaker
246,143
Gena Riede
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Riede Real Estate, Lic. 01310792
Yes, I did this last year and continue to sign my clients up but haven't had any feedback from them as to whether or not they found it useful. Sometimes, I think clients just forget to say thank you.
November 12, 2006 10:28 AM
Rainmaker
206,753
Toby Barnett
Toby Barnett
Barnett Associates R/E Team

Can't believe I missed this post...found it through your other blog...fabulous idea!! This will be a tip that I send out through our office today :)

December 08, 2006 11:36 AM
Anonymous
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Rainer
447,294

Jacqulyn Richey

Las Vegas Real Estate
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