Your Elevator Speech

By
Education & Training with Sell with Soul

The new agent asks... "What can I tell people about myself in 30 seconds that will make them want to work with me?"

That's a tough one. I've seen some pretty creative answers. Most answers center around bragging about one's expertise, one's helpful nature and one's successes.

Hmmmm.

I'm trying to think of a time someone bragged to me about themselves and I was so impressed I asked for their business card. Can't think of one. We human beings tend to be contrarians and will argue (at least mentally) with just about anything. Tell me how great you are, and I'm already thinking of reasons to disagree with you.

So, what do you say to someone you just met to motivate them to want to know more about you?

Try this secret phrase.

"I'm a real estate agent!!!"

If you announce it with your shoulders back and a big smile on your face, like being a real estate agent is the coolest job in the whole world...it's magnetic. People will be irresistibly drawn to you and can't help but want to know more about you.

Unfortunately, it doesn't work if you fake it. If you don't love your job and don't think it's the coolest in the world... no one else will either.

But if you do love your job and think you're pretty darn good at it... try the secret phrase a few times and let me know how it goes.

 

copyright Jennifer Allan 2007

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Show All Comments
Rainmaker
211,757
Tim Bradford
American Midwest Mortgage - Cleveland, OH
NMLS 250013

Here is the link I tried to embed as a comment.  http://www.youtube.com/watch?v=qhpI6MMurws    

Let me think about creating a new Post that embeds it.  In the blog letting the agents post there "Elevator Speech" 

I know we all used scripts.  How many people have actually practiced their "Elevator Speech".   

Oct 17, 2007 09:42 AM #25
Rainer
15,489
Richard Dmochowski
ERA Hemlock Sales Agency - Lords Valley, PA
ABR, CRS, e-Pro, SRES
Positive affirmations...............!!!!
Oct 17, 2007 12:14 PM #26
Rainer
67,456
Rob Aubrey
Cottonwood Heights, UT
And for goodness sake don't pronounce it Real-A-Tor
Nov 25, 2007 09:31 AM #27
Rainmaker
203,306
Karen Martin
Re/Max Right Choice Real Estate Fall River MA - Fall River, MA
Realtor Fall River Westport MA Real Estate Agent

 What I say is I'm a real estate agent & I have the best job in the whole world!  Once I used REALTOR &the person asked me what's a REALTOR? 

LOL

Nov 25, 2007 04:48 PM #28
Rainmaker
337,795
Pat O'Reilly
RE/MAX..214-289-6176 Irving and all of Dallas Fort Worth - Irving, TX

Unbelievably simple and true...why do we try to complicate things????

Now I have to get your book......said with my shoulders back and with pride..

Nov 29, 2007 10:47 AM #29
Rainer
64,395
David Hood
Chino Valley Real Estate - Chino, CA
I say I'm real estate consultant, and for me it is the best job in the world!
Nov 29, 2007 11:12 AM #30
Rainmaker
138,418
Paul Silver
Focus Professionals, Inc. Rhode Island Real Estate - Newport, RI
Rhode Island full service real estate firm

A truly great way to introduce yourself...

Now what am I??? 

I am out finding myself... if I return before I get back, please keep me here...

Gotta luv it... 

Feb 11, 2008 02:48 PM #31
Anonymous
Anonymous
Anonymous

I'm the worlds worst at elavator speches. so bad that I started a networking group to practice. that is the truth.

Looking forward to reading more post.

 

Andy Jones,"I'm an Insurance Agent"     It even works in my signature.

Shelter Insurance Companies
130 Seaboard Lane. A-12
Franklin TN, 37067
"I help people plan for financial uncertainty

Mar 03, 2008 07:47 PM #32
Rainer
210,953
Find a Notary Public needAnotary
QEC Internet Services - Long Beach, CA
"I'm a Marketing Technologist!" I'm going to play with it at my next introduction and I will use enthusiasm when I deliver.  I think I need to add a benefit with it to make it credible and tell the other party what is in it for them.  

Or am I thinking too much!  This old dog want to learn a new trick.
Mar 03, 2008 08:07 PM #33
Rainmaker
433,649
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Andy - yeah, I like it! Simple... but it gets the point across...

Thinking too much? Always... So... what is a Marketing Technologist? Sounds intriguing!

Mar 04, 2008 08:27 AM #34
Rainer
6,180
Bruce Bylsma
Bruce Bylsma Real Estate / Eastbrook Homes - Grand Rapids, MI
So very true!  An honorable profession deserves a proud and honorable answer.
Apr 18, 2008 07:56 PM #35
Rainer
208,480
Bob Cumiskey
A1 Connection Realty, Inc. - Sun City Center, FL
US Army Retired, Your Sun City Center, Florida ~ Realtor
Jennifer, I did just that with someone I met on a plane.  Left it at that, and a few minutes later (after some small talk), he asked for my business card. It works.
Apr 19, 2008 09:37 AM #36
Rainmaker
433,649
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Bruce - Yeah! As long as you're proud of what you do, others will be intrigued.

Bob - I love it when things work the way they're s'posed to, don't you?

Apr 19, 2008 09:43 AM #37
Ambassador
1,541,326
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Jennifer, you are right, nothing sells like enthusiasm. It is contagious.
Apr 19, 2008 09:44 AM #38
Rainmaker
152,659
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Yes...it is always more fun to work with someone who loves thier career...and you usually get better results, too!   I love the simple "elevator speech".  No need for a speech!

Jul 15, 2008 10:27 AM #39
Rainer
7,298
Brad Correll
Dream Homes Realty - Yorba Linda, CA

I LOve it!

Jul 22, 2008 05:06 PM #40
Rainer
6,333
Richard David
Federal Funding • Direct Lenders • Business Financing - Dallas, TX
Commercial Equity Lender, Loan Originator, EquiFund Trainer

Richard David

_________________________________________________________________________________________________

Keep up the good work J!

Richard David

Federal Funding

Dallas,Texas

richard@fedfund.us

Federal Funding

 

Commercial Investment Advisors • Loan Originators • Lenders • DPA Providers

Jul 22, 2008 05:20 PM #41
Anonymous
Anonymous
Glenn Andrew

Hi Jennifer,

I enjoyed your post on writing an elevator speech. It was well-written and quite informative. Congratulations on a job well done!

I just made a post on crafting an elevator speech. I use a three-step process that follows a problem/solution/referral method that works for virtually any situation. Perhaps you can give a a try and let me know how it works for you. I appreciate your feedback.

Best regards,
Glenn Andrew
http://glennandrew.com/crafting-an-elevator-speech/

Sep 01, 2008 05:07 PM #42
Anonymous
Anonymous
Patrick

How refreshing to meet like minded people ... i really love what i do ..& i cant remember the last time i spoke to someone about my job & they didnt ask for my contacts.... i worked in the States as a realtor & moved to Nairobi Kenya...I think the wonderful citizens of Kenya are not used to good service from realtors everyone has a horror story to give...i am so overwhelmed with the positive responses i have received that.......I LOVE MY JOB!!!!!!!!!!! 

Mar 08, 2011 08:41 AM #43
Anonymous
Anonymous
Daniela
Miranda Kerr is beautiful and is going to be on the front cover of Rolling Stone this month nude. She is relaly, relaly beautiful.You picked a bad picture of Megan Gale, you should have got one showing her body, which is greatI'm not relaly a fan of Jennifer Hawkins although my brother did get a to have a date with her and she came to our school as well which was a big experience for everyone. She does look relaly pretty in this picture though.
Jul 26, 2012 04:50 PM #44
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Rainmaker
433,649

Jennifer Allan-Hagedorn

Author of Sell with Soul
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