Staging Is Fashionable

By
Real Estate Agent with Keller Williams Realty Professionals MN Broker #40288835

 

                                                        Staging is Fashionable

            This is not an article on how cool and hip staging is, but we stagers do think that.

     Rather I am focusing on the aspect of properly dressing a home. In the world of fashiodressing upn for women, often the basic black cocktail length dress is touted as the ultimate in versatility. A basic well tailored men’s suit in a neutral color would fulfill the same role for men.  With the basic piece such as the black dress, the addition of jewelry, heels, a crop jacket and a purse would form a complete outfit. Change the earrings to diamond drops, the purse to a clutch, the heels to sky high Manolo Blahnik’s and you have changed the whole effect.

    The same is true of staging a home. If you start with a neutral basic background which includes the wall covering, floor coverings. and large furniture pieces – you have your basic black dress. Add in your accessories with a mix of patterns and colors, a floor rug and artwork and the “fashion tone” of the room has been set.  Change the accessories to a glamour mode with some sleek silver picture frames and a mirrored accent table and you are in the bling. Minimize the details and add in contemporary art and a nubby throw to add texture and warmth and the room is far different.

       We stage for prospective buyers – just like you dress for the particular occasion.

We stage to enhance the property, not to highlight the accessories. The overall effect is pleasing, in balance, not too much and not too little. Just right – like a little black dress.

 

 

For help selling your home in the Brainerd Lakes area~ call Re$ale Design & Home Staging

 

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Welcome from the Brainerd Lakes - where outdoor and indoor recreational opportunites abound. Looking to buy on one of our many lakes? Ready to move up or down?  Having trouble selling your home? 

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Show All Comments
Rainmaker
208,127
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CEP Realtor, Etc.

Staging like the perfect little black dress, the perfect combination of class and style.  Nice post.

Nov 04, 2008 01:38 AM #2
Rainmaker
1,892,199
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I enjoyed the post. Great analogy to the little black dress.

Nov 04, 2008 06:19 AM #3
Rainmaker
1,058,838
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kathleen, I loved your post and the comparison to a black dress:)

Nov 07, 2008 01:27 AM #4
Rainmaker
181,895
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

featured in the group http://activerain.com/groups/RealWorldHomeStaging

Nov 07, 2008 03:10 PM #5
Rainer
52,986
Abby Roselli
ALR Home Staging and Showcasing, LLC - Staten Island, NY
Staten Island Home Stager

Great analogy Kathleen.  Coco Chanel would be so proud!  I always go back to little black dress because of it's versatility...you can never lose. 

Nov 07, 2008 08:07 PM #6
Rainer
179,089
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Kathleen ~ Like the analogy to fashion! Accessories, whether for fashion or home decor, can really dress a room up or down. 

Nov 07, 2008 08:39 PM #7
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Wendy, Terrylynn & Gita - I have my share of basic  suits (gray, black, brown, navy, tan) and  black dresses.

Nov 08, 2008 04:42 PM #8
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Endre -  Thanks for the comment, black dresses are especially in style in LA.

Nov 08, 2008 04:43 PM #9
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Karen - Thank you  for the feature, girlfriend. My son in law was injured and is in the Army hospital in Fort Benning for a month - we keep hoping he will come home soon, otherwise I may have to stop and see you. He will be medically discharged some time before Thanksgiving (hopefully with just a limp and a cane).

Nov 08, 2008 04:49 PM #10
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Abby - Could you see the Chanel logo on Allison's dress? - good eyes.

Nov 08, 2008 04:51 PM #11
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Kathy - my basic staging pieces except for my high end homes, are neutral, very adaptable to many styles and are versatile. My accessories are the key.

Nov 08, 2008 04:53 PM #12
Rainer
37,889
Janis Gaines
Staging Sells Eugene Homes - Eugene, OR
Home Stager Eugene OR - The Notably Well-Dressed Home Staging

I agree with you about the little black dress. I consider what compliments the particular house when adding accessories and ask realtors about the target market so that everything harmonizes in appealing to the largest potential group of buyers. I have to admit, however, that my "little black dress" has turned red a few times in homes that are extremely "vanilla" with no warm colors on the walls!   ;=)

Nov 08, 2008 08:22 PM #13
Rainer
408,442
Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Thanks for the great advice. I will check back often. I really like the blog. I am new at blogging but I am beginning to learn quite a bit from reading blogs like the ones I find on Active Rain. If I can ever be of help just visit my blog or my website: http://yournowwhat.com   

                                                                 Thanks, Terry

Nov 17, 2008 01:47 PM #14
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Janis - I believe that red is now classified as a neutral - whatever it is I love it!!!

Nov 21, 2008 12:29 PM #16
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Terry - Checked out your website, I like the title "Now What?" & I will probably be asking that question soon after I pick which realty company I am going with.

Nov 21, 2008 12:32 PM #17
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Margie,Thanks for the comment - will email you.

Nov 21, 2008 12:39 PM #18
Rainmaker
72,600
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Very true Kathleen, I've used that analogy myself. Clever post! Love the photo!

 

 

Nov 21, 2008 05:58 PM #19
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Thanks Allegra - my daughter/partner is the blonde in the photo in the Black Chanel dress.

Nov 22, 2008 02:25 PM #20
Rainer
18,258
Isabel Gomes
Gomes Design - London, ON
Interior Decorator, Stager - London, Ont

Kathleen great post. The analogy says it all.  Take the simple and neutral and with a few small things.  Impact.

Nov 22, 2008 02:38 PM #21
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

You put it well - too often stagers tend to take the impact too far and then the home gets lost.

The focus is on the property.

Nov 22, 2008 02:46 PM #22
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Rainmaker
268,838

Kathleen Lordbock

Keller Williams Realty Professionals
central mn real estate questions?
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