The Scary Speed Of Social Media Conversations (Eyejot & Twitter)

By
Real Estate Services with RealSatisfied

67% of all statistics are made up on the fly.

It may actually be higher than that, since I just made that one up on the fly. You get the point. This morning, I read a report on MarketWatch that struck me as more than odd. It struck me as misleading. So, I decided to use my EyeJot This! bookmarklet and put out a little video message on Twitter.

What you see below is the instant conversation that took place. It's best to read it from the bottom of this post to the top. And it illustrates a couple of things for me.

First, the speed at which conversations can move in the social media space is incredible. This bulk of this took place in a span of about 30 minutes and as I'm typing this word, it's still going on. (My apologies to those who might be left out below. I'm writing this quickly to further illustrate the point.) The speedy reaction to the assertion that "67% of all agents are now members of social networks" was almost 100% negative.

Second, in this day and age, if you put out a press release making specific claims you need to be prepared to defend it. Vigorously. In this case, I merely questioned the real estate professionals who use social media the most, those on Twitter. I don't know if any of the execs at Quantum Digital are engaging the real estate community on Twitter, but if they are not, it may further illustrate just how far off the 67% number may really be. As Teri Lussier points out below, how they conducted the survey and how they defined "social network" play a large role in how they got to that number. (Just as my use of Twitter ONLY severly skews this conversation!) Neither of those pieces of information are included in the press release, so we're all left to guess. Leave a void and it will be filled. Guaranteed.

What should Real Estate Brokers be thinking right now?

If I don't write this post, the folks at Quantum Digital probably never see that conversation.  So, Brokers, do you have any idea what conversations your real estate agents are having online? If not, you should. My bet is that a very high percentage of brokers are not actively engaged at all with the kinds of conversations, like this one, that are taking place almost every minute of every day in places like Twitter. And if the number really is as low as many state below, then, in part, the absence of a social media strategy at the broker level is to blame. That must change. Right now, the RE.net is talking to itself for the most part. And if social media is to provide the return it has the potential to provide, that also has to change.

Here's the conversation. Just the replies directed to me. Again, it's best to read it from the bottom up.

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Topic:
ActiveRain Community
Groups:
Real Estate Trends
Social Networks
Twitter
Tags:
twitter
social media
jeff turner

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Rainmaker
52,864
Stefan Swanepoel
New York Times Bestselling Author & International Speaker

Good stuff Jeff. If you will, please email me a one-pager with your thoughts on the recent and future changes of social networking in real estate for possible inclusion in the 2009 Swanepoel Trends Report.

Stefan

 

November 12, 2008 10:40 PM
Rainer
2,019
Luis Paez
QuantumDigital

Jeff,  

 

I work for QuantumDigital so can provide a little more insight as to how the statistics that we're referencing above were determined.  I posted it on my active rain blog here:

 

http://activerain.com/blogsview/837391/Social-Network-Use-Among-Realtors

 

Feel free to send me an email if there are questions.  As I mention in there, I think a great follow up survey would be to list out all the individual social networks to get a sense of which ones realtors are using, and to what extent.

Luis

December 22, 2008 10:07 AM
Rainmaker
204,633
Castellum Realty Lancaster real estate
homes for sale in lancaster county PA
---Preferred Lifestyle Advisors---

Jeff Turner (google alert), you may want to check this post out. Since they've(AR staff) removed the points summary of people's profiles, that information is now broken or removed. 

Hope to see you around this network again soon. We miss your insight and experience in social media around here.

Sincerely, Active Castellum

February 26, 2009 01:06 PM
Rainmaker
831,649
Jeff Turner
RealSatisfied

:) I'll be back.

February 26, 2009 01:55 PM
Rainmaker
339,722
Robert May
Real Estate Expert & Mortgage Broker- Lethbridge
Verico Canada First Mortgage/ Rainbow Realty

Reviewing some old featured posts i bookmarked.  Feel free to visit me back at my lethbridge real estate blog and leave me a comment to let me know you stopped by.

August 05, 2010 01:44 AM
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Jeff Turner

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