Week 1 of Your 4 Week Online Marketing Plan

By
Services for Real Estate Pros with Crye-Leike, Realtors

At Crye-Leike's National Conference in Destin, Florida I presented a session called "Internet Marketing: From your web site, social networking, ecards & beyond...". I annouced that I would share a 4 week plan to put some of these ideas into action. (If you are reading this on active rain, you've most likely done a lot of this stuff already...) but I am sharing here anyway.

How much will this plan cost? It's a plan that's almost free... the only expense associated with this plan is the cost for your own web site (for Crye-Leike associates that is $10/month). Everything else is free.

So here goes.... Week 1...

1.  Review Your Web Site. If you don't have a web site, order one.

  • Are your phone numbers and email correct?
  • Is your picture up-to-date?
  • Does your about me information reflect your services and expertise?

2.  Check Lead Routing. Visit your web site. Find one of your listings (or a contact form) and send yourself a request. Did you get the email?

3. Research & Determine the Keywords You Want to Target.

  • Select the top 5 keywords that you want to compete in. Review keyword phrases such as "Your Name Your Company Name" or "Your Name Realtor" or "Brentwood TN Realtor" or "Destin Vacation Condos".
     
  • Google's keyword tool measures popularity & gives ideas:
    https://adwords.google.com/select/KeywordToolExternal  
     
  • Tip - When picking your keywords, choose plural or extended phrases. For example instead of just choosing "Denver Homes" if you choose "Denver Homes for Sale", you are now relevant in two searches with just one phrase.
     
  • Write down your keywords. (Again easiest to start with a focused list.)

Keywords in anchor text give you the most bang for your buck in search engines. In the coming weeks when you link to your web site - use the keywords in the link. For example: Joe Smith's keyword is "Midtown Memphis Condos". A link to his web site could be displayed as "JoeSmithRealEstate.com" or as "Midtown Memphis Condos". The underlined words - the ones you click - are called Anchor Text

That's it for week 1. If you've done all this... you're already a step ahead. See you next week for week 2 tips....

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Rainmaker
123,528
Chris Hill
Century 21 New Millennium - California, MD
Your Southern Maryland Real Estate Professional

Thanks for the information. Great Post. Makes me want to sit down and start working on my site and blog. Thanks

Oct 31, 2008 02:45 PM #1
Rainmaker
55,331
Kristin Mason
New Market Title Agency - Independence, OH

Wonderful information.  In Ohio 70% plus agents DO NOT have a website.  Including the freebee from their company.  You can lead a horse to water.......

 

Happy Halloween

Oct 31, 2008 02:57 PM #2
Rainer
102,721
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger

Wow - Kristin. I'm surprised by that stat. I shouldn't be. But I am....

Oct 31, 2008 03:02 PM #3
Rainmaker
30,822
Richard Barbee
Realty Executives Assoc - Knoxville, TN

Thank you very much.  Good stuff.

Oct 31, 2008 03:27 PM #4
Anonymous
Anonymous

Great info, looking forward to your next post on this topic.  I've really been working on my website and getting people to it lately.

Nov 01, 2008 08:42 PM #5
Rainer
59,862
Sonja Adams
Samson Proprties - Purcellville, VA

Definitely looking forward to the upcoming posts...I do have a website, but there are things I need to update!

Nov 02, 2008 08:08 PM #6
Rainer
8,917
Tracy McNeil
Crye-Leike - Olive Branch, MS
Vice President, Broker - CRS, ABR

Once again, great info Angie!!  Thanks for helping us all get into the 21st century. 

Nov 03, 2008 09:08 AM #7
Ambassador
288,060
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Angie, I hate that I missed your session.  Some very good info - look forward to seeing the remaining 3 parts.

Nov 05, 2008 06:38 PM #8
Rainer
102,721
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger

Hi - I just posted week 2 here....

Nov 07, 2008 04:20 PM #9
Rainer
59,319
Renee Eubanks
Coldwell Banker Residential Brokerage - Prescott, AZ
Selling Real Estate One Home At A Time.

Thank you for giving us info that is easy to understand and follow.  I have been using google adwords and it helping me understand keywords alot better.

Nov 07, 2008 05:48 PM #10
Rainer
102,721
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger

Hi - For everyone that is following this I just posted week 3 here.

Nov 13, 2008 10:45 AM #11
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Rainer
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Angie Vandenbergh

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