Recycled Yellow Pages

By
Home Inspector with Advantage Inspection Raleigh

Recycled Yellow Pages

Everyone seems to take the Internet for granted these days. Do you remember the time before the Internet? We actually had to find the phone book or yellow pages to look someone up or open the newspaper for the local events and movie times. Have you ever unfolded a map to find you way on a summer vacation?

Well besides providing us with countless sources of entertainment, and information (some credible, some less so) the Internet has brought us one very important thing: openings of numerous opportunities or opportunity for short.

The Internet has the power in forging relationships between entrepreneurs; relationships that are highly-profitable because there's synergy between the partners. Business owners who use the internet often find them asking about this synergy or "joint ventures"-what are they, and how can they use them effectively to grow their businesses.

Simply put, joint ventures are simply the best way to grow your business. Joint ventures are just a combination of your efforts with those of others that develops opportunities for both. Opportunities not only in profits, but relationships, revenue streams, ventures, creditability, market share, exposure, etc. It is a single-purpose shared business activity, between two or more business concerns. 

    ? Without a lot of expenditure on your part 
    ? Without a lot of tooling up in terms of equipment, staff, or facilities 
    ? Without taking all the risk/work on your own shoulders
And it is: 
    ? the fastest way to grow your business 
    ? the easiest way to grow your business 
    ? the safest low risk way to grow your business 
    ? the best way to create and leverage business relationships

People come across people from different business sectors while conducting your own line of business. You may establish a connection. Then at a particular point, you can combine your marketing and sales efforts through a contracted, orchestrated and monitored joint venture.

Any joint venture you take on should be well-thought out, and the parameters should be spelled out in a signed contract. The plan of action needs to be monitored, as does the income, leads, relationships, ventures, which are generated.

The fine part of this is that a joint venture is, by its very nature, short-term. And, there's the underlying reward of doing more for your joint venture prospects and customers, because you are offering them the combined brilliancy of the JV partners; exponentially increasing the value of the product purchased, at what often feels like an remarkably-low price.

Most joint ventures are unique, and the best joint ventures will be created by applying your own imagination and creativity to form the best win/ situation for you and your partners.

Joint ventures are limited by only six things: 

    6.   Ingenuity and creativity (Einstein effect) 
    7.   What's possible (V-8 moments) 
    8.   Limiting beliefs (What's in your wallet?) 
    9.   Profitable for all involved or ("win-") 
    10. Legal guidelines (The dreaded attorney-maybe candidate?) 
    11. Ethical behavior (Don't be stupid)

Otherwise, you can shoot for the moon!   

Now when you get back from the movies, pull out the yellow pages and circle all the possibilities.

View Dave Park's profile on LinkedIn

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Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
North Carolina
Groups:
Out Of The Box!
Real Estate Rookie
The Art Of Marketing You
Tags:
realtors
lenders
home inspectors
business
joint ventures
internet
marketing
sales
partnerships

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Rainmaker
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Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Highlight the ethical behavior.  In challenging markets many Realtors will compromise their own integrity.

Nov 03, 2008 11:53 AM #1
Rainer
44,191
Dave Park
Advantage Inspection Raleigh - Raleigh, NC
"The Maverick Builder"

Michael,

Challenging times not only builds character but reveals character.  I truly believe that each of us needs a mentor or a confidant (accountilbility partner).  This simple asset can build bonds, open opportunities, and drive business.  A support system should be included in everyone's business model.

Thanks for the comment!

Dave Park 

Nov 03, 2008 01:27 PM #2
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Rainer
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Dave Park

"The Maverick Builder"
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