Lessons Learned in NARlando

By
Services for Real Estate Pros with Applied Real Estate Technology

Last week at this time, I was still at NARlando, packing up the Expo and getting ready to head home. The opportunity to talk with hundreds of folks about their business and their ideas was incredible.

However. It wasn’t completely without frustration.

I am still completely flummoxed by the number of people who have an MLS search on their site and yet don’t generate business from it. There were people who stopped by the booth who were paying astronomical amounts of money per month for an IDX, that couldn’t trace a single piece of business back to it. Why would you ever pay for something that never gets you business? As a working agent, this makes no sense to me.

I had a long discussion with a gentleman from Denver, and we agreed on a basic premise. People on our websites want one of two things: information or listings. The vast majority aren’t looking for an agent, they’re looking to consume our knowledge and they’re looking for the local inventory.

So if I can make that user happy by blending those two things well, in a manner that makes sense, by showing them the right information and the right opportunities at the right time, then the chances of that person becoming my client just got better. I’ll be exploring that idea a bit further here, I think. It’s not difficult if you have the right tools.

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Ambassador
649,802
Kristal Kraft
Denver Real Estate - 303-589-2022
The Berkshire Group Realtors

LOL you are so right on!  I think we get wrapped up in having all the "things" we are expected to have as agents and forget about the ROI.  Tight times will put a focus on the money, hopefully we'll all get leaner and smarter.

kk

 

November 16, 2008 06:58 PM
Rainmaker
362,135
Susie Blackmon
Ocala, Horses, Western Wear, Horse Farms, Marketing

When you are doing your own blog, as well as AR, and trying to have what you need, the price you pay for your lessons can be expensive. Not sure how in the heck you can actually know what is really right! Fill me in! I didn't visit when I was at NAR...

November 17, 2008 03:15 AM
Rainmaker
199,655
William Collins
Director of Property Management
ERA Queen City Realty

kelley,

Thanks for the post. Very important always to be able to identify sources of business. Equally as important to know what is not working.

November 17, 2008 05:51 AM
Ambassador
895,064
Missy Caulk
Realtor - Ann Arbor Real Estate
Missy Caulk TEAM

Kelly, are we twins, separated at birth?

My AG post sceduled for today hits on this point.

November 17, 2008 09:09 AM
Rainer
200,847
Mana Tulberg
Real Estate Agent - Camarillo CA
805 County Real Estate

Kelly, Great point. To be honest I had no idea there were IDX out there that did not provide information about your site's visitors!

November 17, 2008 10:37 AM
Rainer
11,114
ARE-TEC IDX Solutions
Applied Real Estate Technology

KK - leaner and smarter.  I can get behind that goal!

 

Susie - With all of that, plus actually DOING the business, it's hard to make time for a hard look at what's really working sometimes.  IMHO, it's all about blending information and listings.  You can always get to one from the other, easily, obviously, quickly.

 

Missy - Ha!  Looking forward to reading it.

 

Mana - there are all nature of services out there, it's crazy.  There are amazing fabulous ones, and incredibly terrible ones, and everything inbetween.

November 17, 2008 01:43 PM
Ambassador
1,638,058
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

I need some MAJOR IDX make-up for my website. . . I'm going to use the holidays to make a decision to cahnge it out. . sorry wolfnet

November 26, 2008 07:48 AM
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Rainer
11,114

ARE-TEC IDX Solutions

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