The vast majority of us strive to remain in what we term ‘the comfort zone’. I truly admire people that are constantly trying new things or striving to meet new people. I have to admit when I am thrust into a social setting in which I know hardly anyone I freeze. When I go out to eat I look for comfort foods that I recognize and never mind trying to make them in some new form or fashion. I do sound boring, conservative, shy even. However, when it comes to my clients and their digital strategy, they tend to look at me in a whole different light. It is kind of like Clark Kent aka Superman.
As with most agencies, our clients may be familiar with Social Media but do not have a grasp on how to integrate it, much less manage it. When we explain the various elements that should be in their online tool box their reaction is typically the same. They want to embrace it because the web is generally one of their largest lead sources, but skeptical that the toolbox really has to have it. Knowing how I despise being out of my comfort zone, I am very sensitive to how they must feel when I recommend they step out of their marketing comfort zone. Once we talk of trends, the supporting data, etc. it is with great trepidation that they finally agree to trust me. I am happy to say that all are happy to have done so. Maybe I should take my own advice and try something a little different…yeah right!!