Firing up the brew in Home Staging and real estate!

By
Home Stager with Property Staging Consultants/ JP Weigand & Sons

 

You know there are some stagers out there as well as real estate professionals that dabble just enough in Staging!.. Now the recipe is not the old way of adding eye balls, worms, the wing of a bat, adding the hair of a donkey. a pinch of witches secret seasoning and stirring with the Witches broom..! 

Disect the Witches Brew...! We must open the eyes (that are in tact) and see what is happening.. what is it we need to learn and how to build a recipe for a Successful Sale.. Whose Vision is it that will make the property sell? I believe it is the Buyers vision and "emotion". What does a specific property have to "say" to that Buyer? This is the question we all ask in real estate.. One thing I know for sure is it's not personal, so therefore, that's the first step of Consulting a client.. take personal OUT...

Today's market, aren't we all tired of that statement.. well, the spell has been cast, now all we need to do is overcome.. How do we achieve this? First stand tall, re-evaluate what it is we "need" to do and then process the steps.. Isn't this what we do in business? We make a plan (or should) and then build from there. 

Now, we know emotion and vision have alot to do with selling a property.. it is not just the pricing the buyers are wanting..!  They want less work, they want move in ready, the best price, and something for nothing must be involved, such as the Home Warranty then they will be able to visualize it as there's.. Yes? It has been stated that 80% of our population does not have a vision.. okay then that would explain why most vacant properties stay on the market longer.. So, with the lack of vision ( as the witch confiscated their eyes, now we need Glenda the good witch). So put it in perspective.. if most buyers can't visualize then how do we sell? We must show them what they want.. we ask them and provide them exactly what they requested.. A Plan of Action!  Whoohoo.. here we go.. Give them what they want...don't we do that? Not really, we question generically, we receive a generic response and we go hunting.

Here's Glenda, the good witch.. taking a moment to ask what they like and what they really don't like, this can become even more important than you think... A 3 BD... (how big of rooms do you like?) 2 baths (1/2 baths, full baths what?), as a Buyers rep, we know even more by asking detailed questions like above..

Here's Glenda again on behalf of the seller.. What is it we are selling?  What is it you (Seller) like about your home, what is it you dislike? What do the properties down the road have that yours don't? Now, knowing these answers will create even more questions as they begin to think.. You will be amazed at the responses you get, which will also help you to better equip yourself with asking them to re-evaluate their plan! The recipe to succeed in selling faster needs to come from the Seller, they know better than you what the competitive homes have (or they think they do). So, by their awareness of what the neighbors have they will be more receptive to "changing" to appeal to the Buyers needs.

Many of us have our own recipe, but if we stop and think, really think, does it work? Is it working the same as it did 2 years ago? Well, probably not.. today requires a new plan, a new recipe, re-evaluating the process of selling to stand out!

To conclude we have to put things in the right perspective. Buyers want more... sellers want more and the control is the appraiser...! Reality of what we are selling and the market are going to have a voice in the outcome! NO matter the brew or recipe you choose, there will still be compliance at the onset of a contract. Still the nervousness of the spell that's been cast, yet to overcome, put a plan to work, asking alot more questions of our Sellers and buyers.. I mean specific questions!

Finally, team up and quit running your plan alone, we are all here to help! Home Staging is another visual aspect of selling, today we need stagers to help give the Buyers "exactly" what they are asking for. Build a team with a Stager, as Staging Costs less than your first price reduction..!  Even in today's market, I believe you cannot afford not to stage. It is not about the real estate professionals, it is about the buyers and the Sellers.. It is also cost effective, if you utilize a Team that works together to achieve a specific goal.

Now, there are good and bad Stagers, the same as in real estate professionals, yet do your homework. Hopefully you will work with Stagers that have knowledge of real estate, which is critical to your goals. without real estate knowledge you will end up with a pretty house instead of a house to sell.. Staging should not be design, it should identify what you are selling... Not the pretties, that takes the eyes off waht it is you are selling.. (that's another blog).

Don't close the lid on the brew just because you "feel" they won't, open the lid and see the results!

To Change your approach you must be "willing" to see things in a different light! Fire it up, Brew it UP!

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Rainmaker
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Nancy Larson
American Dream Referrals - Beach Haven West, NJ

Often wondered are you interior decorators as well?  Home staging is a must for any house that goes on the market, now more than ever.

Nov 24, 2008 11:46 AM #1
Rainer
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Jackie Riggins
Property Staging Consultants/ JP Weigand & Sons - Wichita, KS

MOst stagers have a design aspect before they go into the staging industry. After all you have to have an eye to do staging correctly and 85% of people don't have that eye.

Nov 24, 2008 11:53 AM #2
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Rainer
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Jackie Riggins

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