Google + Earth Day = Marketing twist & creativity

By
Real Estate Mortgage Broker with Social Media - Infinity Home Mortgage Company, Inc

Google

I did a post on Google and marketing back on 12/12/06 titled Marketing..... Good or Bad. Google always seems to amaze me not only in their search engine capabilities, but on how they just come up with the change of their logo. Especially when they want to get a message out there or show their support for certain observances or periods of time throughout the year.

Today was Earth Day which is observed on April 22nd, which marks the precise moment of the beginning of spring. I think there are many reasons why Earthday is mentioned in the Northern hemisphere. But we need to pay attention to it even more than ever because of how we abuse the land that we live on, in which the World population is growing at alarming rates every day. And in my opinion, we are ignoring the warning signs that could bring Earth to a crashing halt. Sure, more in likely not when we are alive and probably not during the time that are children grow up. But maybe during the time of our children's children?  

Yes, there are different sides to the story. There are cons and pros. We have scientists that agree with Global warming and many that are against it. This will never change. But why not read up on it yourself, you be the judge. I did at one time and this is what I came up with. What's happening to the land around us........ Overall, even if you don't think it is as bad as advertised, we all can do the little things that will help in the long run.

Conclusion :  What's interesting is that Google apparently has a good understanding of this and decided to change their logo for the time being. I wonder how long it will stay up this way. Just 1 day?  3 days?  For exactly one week?  What do you think?  Do you think this is good marketing? 

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Jeff Belonger
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Social Media - Infinity Home Mortgage Company, Inc

Jason.... it certainly looks that way. I never really payed attention to this until Christmas of 2006. So, will they change this for Mother's day?  

David....  I thought the iceberg was creative.  The recycling logos sounds like a very creative idea also. Maybe you should call Mr. Google up. ;o)

April 23, 2007 12:04 PM
Rainer
33,483
Aimee Ghimire
Phoenix Home Loan Expert (www.aimeeloans.com)

Jeff,

I read a little bit on how Google changes its logo for different occasions. I've seen them change it for the Olympics, St. Patrick's day etc.

They pretty much broke the first law of branding - "Thou shalt not change your logo every so often" and have been doing well despite periodic changes.

Thanks,
Shailesh

April 23, 2007 12:25 PM
Rainer
95,641
Jason Price
Mortgage Financial Group, Inc

Jeff,

I just did a quick google search on google logos.  I was shocked at what I found.  Apparently, they have been doing this since about 1999.  Here is the official google site that features all the holiday used logos: http://www.google.com/holidaylogos.html  There is also a link on the page to fan created logos as well.

After looking at the logos... we can expect something for Mother's Day and most likely it will be with flowers.

April 23, 2007 02:56 PM
Rainmaker
49,505
Chrissy Harrison
Referral Only Realty
Jeff - great post. I was helping my 10 yr. old with her science project yesterday and she noticed the change of Google logo. She asked why and I answered - "It's Earth Day, why do you think it's different?" She immediately came up with the answer that we have to take care of our planet to stop global warming. With Google and other major media outlets, I think the message is finally beginning to take hold, but hopefully we won't have to wait until my 10 yr. old is grown-up to make the changes.
April 23, 2007 08:34 PM
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Jeff Belonger
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Social Media - Infinity Home Mortgage Company, Inc

Shailesh...... thanks for the input. Read right below you and what Jason mentioned. I am going to check out the link he provided now.

Jason.....  thanks for the link and for doing the research. As I stated above, I am going to check this out now. It's amazing how long that they have been doing this. Gee, I didn't even know Google was around that long. Either that or time has flown by so quickly.

Chrissy.....  thanks for the compliment.  It's amazing what kids pick up nowadays. I don't have any kids, but I have a nephew and niece that are both 7 1/2. I am amazed at how they listen and pick things up so quickly. And it's great that you daughter is aware of this. Thanks for your input and feedback.

April 24, 2007 01:54 PM
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I just want to educate people about mortgages and the process. In regards to lending, I am very creative, intuitive, honest, and one who communicates information, may it be good or bad. I am a loan officer that looks out for your best interest.