I went to one of my favorite sites earlier today http://www.seodigger.com/ and the site wasn't providing results. I ran it in Chrome, Firefox and Explorer before I finally took the time to read the page. It turns out that SEODigger was a beta site which ultimately became SEMRush.com. Well I decided to goto SEMRush to check it out. The first site I put in was for Bellingham Real Estate or realestate.bellingham.net to see what would come up. It was interesting because after putting in the domain it came up with an SE Traffic Price of $28.6k per month. I was a bit confused on what that exactly meant so I dug a little deaper into the site. It turns out that based on the search terms that we rank for, if we had to pay for the traffic via Pay-per-click we would expect to invest $28,600/month. Well that's huge! I looked at some of the competitors and where they ranked relative to the search terms that we ranked for and noticed that we trumped pretty much everyone except for REALTOR.com, HomeGain.com and City-Data. I'm assuming that this is because these are national sites that the traffic is reported differently. I went further and looked at the results from our most direct competitor and the value of their traffic from search engines is only $5200/month. So it felt pretty good to look at those results.
I also own one of the top real estate websites / teams in the Scottsdale Real Estate market scottsdaleparadise.com and decided to try the same thing with that site... Talk about being blown away... The SE Traffic price for this domain is estimated at $159,300 / month... We knew we were getting a lot of high end buyers on that site but this theoretical value is huge... Ultimately it seems that SEMRush has a way of figuring out what advertisers are paying to get traffic to their sites based on the keywords that we rank well for. It then looks at the traffic that we are getting organically from those same search terms and then comes up with a value for the traffic. Obviously I'm a big proponent of SEO and SEM Marketing for Real Estate but this is one of first sites that really provides a metric for what SEM is worth.
For more commentary on SEM and SEO be sure to check out our Real Estate SEO Blog for more tips and insights into the ever evoloving world of Internet marketing.
All the Best,