SEMRush - What is the Value of your Traffic?

By
Real Estate Agent with eXp Realty & Working The Magic, LLC
http://actvra.in/mzf

I went to one of my favorite sites earlier today http://www.seodigger.com/ and the site wasn't providing results.  I ran it in Chrome, Firefox and Explorer before I finally took the time to read the page.  It turns out that SEODigger was a beta site which ultimately became SEMRush.com.  Well I decided to goto SEMRush to check it out.  The first site I put in was for Bellingham Real Estate or realestate.bellingham.net to see what would come up.  It was interesting because after putting in the domain it came up with an SE Traffic Price of $28.6k per month.  I was a bit confused on what that exactly meant so I dug a little deaper into the site.  It turns out that based on the search terms that we rank for, if we had to pay for the traffic via Pay-per-click we would expect to invest $28,600/month.  Well that's huge!  I looked at some of the competitors and where they ranked relative to the search terms that we ranked for and noticed that we trumped pretty much everyone except for REALTOR.com, HomeGain.com and City-Data.  I'm assuming that this is because these are national sites that the traffic is reported differently.  I went further and looked at the results from our most direct competitor and the value of their traffic from search engines is only $5200/month.  So it felt pretty good to look at those results.

I also own one of the top real estate websites / teams in the Scottsdale Real Estate market scottsdaleparadise.com and decided to try the same thing with that site...  Talk about being blown away...  The SE Traffic price for this domain is estimated at $159,300 / month...  We knew we were getting a lot of high end buyers on that site but this theoretical value is huge...  Ultimately it seems that SEMRush has a way of figuring out what advertisers are paying to get traffic to their sites based on the keywords that we rank well for.  It then looks at the traffic that we are getting organically from those same search terms and then comes up with a value for the traffic.  Obviously I'm a big proponent of SEO and SEM Marketing for Real Estate but this is one of first sites that really provides a metric for what SEM is worth.

For more commentary on SEM and SEO be sure to check out our Real Estate SEO Blog for more tips and insights into the ever evoloving world of Internet marketing.

 

All the Best,

Glenn Sanford
--
Founder / CEO
BuyerTours Realty LLC & Working The Magic LLC
Direct: 360-220-1470
Be sure to check out our Real Estate SEO Blog

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Groups:
ActiveSEO
Blogging & SEO
Internet Lead Generation-How Best To Capture Your Audience
Real Estate SEO
Search Engine Optimization: An Hour a Day
Tags:
real estate seo
seo
search engine optimization
online marketing
sem
bellingham real estate
scottsdale real estate

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Anonymous #9
Anonymous
Carlos
Here is a promocode for 2-weeks account to SEMRush.com: 7K0R-D8Q9-7H18-KBHJ Activation period is till 2009-10-21. This promocode can be used for several times. Taken From Here: http://www.googlelady.com/1179/semrush-review-keyword-competitor-research-tool/
October 14, 2009 11:14 PM
Anonymous #10
Anonymous
lorina anne

thank for the info 

April 28, 2010 09:00 AM
Rainer
16,830
Atlanta Realtor
Atlanta Realtor - VIP Service
Keller Williams Realty Atlanta Partners

Thank you- I am bookmarking that site now.

July 07, 2010 08:41 PM
Rainer
20,382
Grant Hammond
Nashville Homes
Metropolitan Brokers, LLC

I have been steady building traffic to my Nashville real estate site, but despite the increased traffic, I am not really seeing an incremental increase in the number of clients. Are you guys getting a similar result? Thanks for all of the info you guys put out there to help us!

February 22, 2011 11:13 AM
Rainer
4,112
Erik Pearson | Spring Hill TN Homes for Sale
Home and Country Realty

This is an interesting figure. Essentially, if I understand it right, SEM rush is using the Adwords marketplace to value a site's organic traffic (with a site only being as valuable as its traffic). Based on the assumption that Adwords bidders are efficient in finding the highest and best use of traffic and the assumption that the site in question uses traffic in the same way, then the figure that SEM rush returns should be a reasonably accurate valuation of a website. I wonder if they adjust for the fact that organic tends to get more clicks than sponsored. Maybe I should get out of real estate and go into SEO; all this stuff is fascinating to me.

January 16, 2012 01:04 PM
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Rainer
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Glenn Sanford

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Commentary from a Mega Agent, Owner, Internet Marketer, Blogger, SEO Enthusiast, Entreprenuer, and an overall great guy!!


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