To Tweet or to Yammer... is that the question?

By
Title Insurance with First American Title

As those of you who know me, I’m a fan of 1000wattconsulting.com. Marc Davison and Brian Boero consistently offer clear and thoughtful discussion about Web 2.0 topics (especially how it relates to real estate) through their blog. Marc’s post on December 2nd, The trouble with Twitter , addresses some meaningful concerns.

Are you cranking out gibberish, or contributing meaningful communication?

A few of us in my daily work reality have been playing with Twitter for several months. I’m still not confident I understand its real value, but I certainly feel its allure. We’re using it at work to keep in touch. Between conversations I enjoy hearing from a marketing rep that a meeting went well, a client made it to a tradeshow, or one of my team members found a great new resource on the web. We don’t use it as a source for news like what’s happening with the Big Three bailout.

We’ve all kind of gravitated towards simple more personal communications. It’s a great way to be there for someone when they need a “rah rah”… We find it a helpful way to get a quick message out to each other that the website has been updated, a reminder that today is launch day for program X, or one of our clients just enthusiastically chimed in with “I finally found a buyer for my listing, YEAH!”

I have been known after a long week to share on a Saturday ‘getting haircuts and shopping at the mall with my 16 year old daughter.’ When I get these kind of messages from my group it’s a welcome chuckle, and it’s good to know they aren’t always working and are having some fun.

We discovered Yammer recently. It’s like your own private business Twitter. If you have a team and would like an easy Tweetnlike way to keep the group in touch with each other, this might be the program for you.

Membership is free for the basic edition. Just sign up and create an account. Your email addresses will need to be the same (ex: @ticortitle.com). Then simply email your team with invites. You can keep the setup a general membership and/or break it out into different sub-groups. At first glance, I think it would be great for smaller teams.

If you want to create a tag so you can thread the conversation, just put ‘#’ in front of a word and it becomes a tag, like #ITMarketing. Like Twitter you can personalize it with your picture. You can also upload files and pictures to share with the group.

The free version has its limitations. If you upgrade to get more admin tools, you’ll pay $1 per month per person in the network. We’re still playing with the free version. (I love free.) I’ll keep you posted.

 

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre checks in on Foursquare. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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  1. Timothy Ciulla 03/20/2009 10:39 AM
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Rainmaker
72,006
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I am just learnng to "tweet". Yammer sound good for an office though. I think I'm starting to "get" Twitter finally....

Dec 07, 2008 06:13 PM #1
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

I've been avoiding both of these ... and Facebook as well. Just not enough time in the day is my excuse ... but truthfully it's probably more like "how many more ways do I need to put my name and e-mail address out there to gather junk mail?"

So ... with your endorsement, maybe I should check all this out again!??

Dec 09, 2008 10:54 AM #2
Rainmaker
412,508
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ

Rene, I've not heard of Yammer yet...but I do tweet. Love to hear/see what's going on. I don't follow everyone, just the ones I'm interested in....Yammer sounds like a great idea though for business networking within a business or group. ;-)

Pepper

Jan 03, 2009 08:24 PM #3
Rainmaker
502,638
Rene Fabre
First American Title - Seattle, WA
New Media Marketing

Teri... We;re using yammer quite a lot now... It's a great way to keep the team informed in real time. We're finding it quite handy. Just slightly annoyed at the yammerteam messages, but 'geeze' it's free!

thanks... Have a great 2009!

Rene'

Jan 05, 2009 01:18 PM #4
Rainmaker
201,730
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

I'm a Twitter fanatic. I admit it.  But I don't use it as a "what are you doing right now" platform. Instead, I use it to develop relationships with people within my target market.  Getting to know them, letting them get to know me.  The relationships will eventually lead to business.  It already has, truth be told.  If nothing else, I've made some friends from tweeting!

~Renae

Jan 08, 2009 12:16 PM #5
Rainmaker
502,638
Rene Fabre
First American Title - Seattle, WA
New Media Marketing

Renae... Me too. We use it to keep our group sphere going... And you are very right, relationships will lead to business. We made a lot of strides in that direction this last year. Thx for commenting! RF

Jan 08, 2009 12:40 PM #6
Rainmaker
307,410
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

Rene – wWe have a company Yammer account as well (I set it up) and have been using for for various tech projects.  It's a great way to keep everyone on the same page.While the platform and structure might be somewhat the same they are very different animals.

Twitter points outwards / Yammer points inwards.

Yammer might allow me to better the relationship I have with people I already have a connection to while Twitter is a great tooll to introduce me to people I have not yet made aconnection with.

are you following me?

Jan 08, 2009 01:04 PM #7
Rainmaker
502,638
Rene Fabre
First American Title - Seattle, WA
New Media Marketing

Mike... thanks for your insight, I totally agree.

Jan 08, 2009 03:20 PM #8
Rainmaker
135,846
Scott Cowan
RE/MAX Four Seasons - Puyallup, WA

Great information here. Thanks for sharing it with us. I am going to take a look at Yammer... Not sure if it will work well or if I will work well with it but I will take a look.

 

Best wishes,

Scott

Jan 12, 2009 08:10 PM #9
Rainmaker
502,638
Rene Fabre
First American Title - Seattle, WA
New Media Marketing

Scott: all you need is a mycompany.com or myteam.com email address for the group to work... and that's what I love about it, it's for your group! Thanks for your comments... RF

Jan 12, 2009 09:11 PM #10
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