Are YOU Connecting with Gen Y-ers?

By
Real Estate Broker with www.AtHomesCharlotte.com | Savvy + Company Real Estate 228209
Are You Connecting with Gen Y-ers?

Generation YDo you Tweet?  Do you use Facebook?  What about using a Blackberry?  Do you text?  If you're not doing all of the above and you want to tap into one of the most important generations that will be buying in 2009, then you'd better get to it!  Gen X-ers (born 1965 - 1976) started the trend and now we have a new generation who is incredibly tech savvy.  Those born between 1977 and 1994, known as the Generation Y-ers are not into cold calls or even friendly phone calls!  They prefer to text and text is what you must do to be able to communicate with those from both of these generations.  


The Y-Generation commands more spending power than those of us in previous generations did at their age.  They may come out of college with student loans that many of us did not have to worry about but, a large portion of them are graduating college and pulling in $100K per year in their new technology jobs.  They CAN purchase homes and ARE purchasing homes; 2009 holds a promising new group of Gen-Y buyers for those of us in the real estate business and we need to be sure that our business plan incorporates them into it.



Gen Y





Here are a few items to add to (or check-off ) your list to ascertain that you're able to attract this promising generation to your business:







1.  Twitter:  There have been many posts regarding Twitter, what it is, how to feed your AR posts to Twitter and just how to 'Tweet' someone.  Take a few moments to sign up and create your profile, then feed your Active Rain posts to Twitter.  You'll be surprised at how soon you'll be 'found' on Twitter!

2.  Facebook:  This forum began as a teen site and I was reluctant to join but, after my own teens insisted that I 'try' it, I've met many wonderful people there and even have some clients from the site!  The set-up process is relatively easy and you can read others' posts with tutorials as to how to set up Facebook.  As with Twitter, you can add your RSS feeds to Facebook from AR.

3.  Learn to use text--that was the hardest of all for me--I just didn't have the patience to use texting because the keyboard seemed so small to me.  Practice with a family member for awhile and you'll soon be as speedy as others who use it every day!  Remember, Gen Y-ers LOVE to get that text message that their Offer has been accepted!
Enjoy you Gen-Y clients
4.  Viral marketing-- incorporating You-Tube into your advertising; that's what the Gen Y-ers are into right now!  Get into it and you'll soon find that you're hooked too!  Use this forum to create buzz within this age group and showcase your listings that fit into the Gen-Y budget.

5.  Treat this generation like GOLD--not only are they important in you're business but, they WANT to feel important!  Spoil them and let them know that you can communicate with them--remember instant gratification is this generation's demand!  Don't just check your email once or twice a day; check it more often than you do your voice messages!  Be the first agent to respond to their email inquiry!

6.  As with every generation, Gen Y-ers LOVE photos!  Post them everywhere!  And for Pete's sake, don't just post the front elevation shot on MLS and online--post the maximum allowed on each and every site--this is what they love!

 The members of Generation Y are your future business in 2009!  They are more qualified to buy a home than any generation in the past.  They're well-educated and with those higher salaries are more likely to be qualified for a mortgage than any other generation in the past--right out of college.  Interest rates are down and the selection of homes are far better than other generations have had.  Be sure that you're including these simple tasks in YOUR marketing efforts.


Debe in Charlotte

About the author:

Quality Service CertifiedDebe Maxwell is a Charlotte Residential Real Estate Broker, Certified Neighborhoor & Relocation Specialist, ABR & e-PRO who can assist you with the purchase and/or sale of real estate in the Charlotte NC Metro Area.  If you're relocating to or from any other area of the country, Debe connects you with any member of her team of relocation professionals in your destination or exit city of choice.  The destination service is of no cost to you!  The Maxwell House Group's quality service guarantee puts this team far ahead of the competition; providing unsurpassed customer service is their #1 priority!  Debe Maxwell -- Helen Adams Realty -- 704.491.3310
Copyright© 2008 By Debe Maxwell, All Rights Reserved...**Are YOU Connecting with Gen Y-ers?**


Disclaimer:  All information provided by this author is strictly an opinion, is not guaranteed, may be based on information collected from several sources, which may or may not be deemed reliable at the time of researching this article and may be time sensitive.


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Re-Bloggged 4 times:

Re-Blogged By Re-Blogged At
  1. Sandra McCarty 12/08/2008 01:15 PM
  2. Lawrence Bland 12/08/2008 06:15 PM
  3. Donald Bradbury 12/08/2008 08:11 PM
  4. Jose Siojo Santos 09/19/2011 09:47 PM
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Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods
www.AtHomesCharlotte.com | Savvy + Company Real Estate

Hi Bruce!  HA!  I wouldn't necessarily call myself speedy either but, I'm hanging in there!! 

Hi Eileen!  Well, thank you so much!  That is SO true--it cuts down on unnecessarily 'wasted' time but, others may argue that it's not as personable as they would like either.  You just have to do what your clients demand and if it's texting, then I DO it!!

Happy New Year!

Debe in Charlotte

December 25, 2008 08:42 PM
Rainmaker
391,280
Elizabeth Cooper-Golden
Huntsville AL MLS
Huntsville Alabama Real Estate, (@ Homes Realty Group)

Debe-How in the world did I miss this post of yours?  It's a great source of valuable info, for sure!  I've finally figured out twitter!  I'm just beginning to use You tube.  I'm getting there, slowly but surely:)

December 26, 2008 08:02 PM
Ambassador
1,246,971
Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods
www.AtHomesCharlotte.com | Savvy + Company Real Estate

Hi Elizabeth!  I hope you had a mahvalous Christmas dahling!  I wondered what happened to you on with this post!!  (just kidding!!)  I've been working on Twitter but, don't spend enough time there--I love reading the 'full' post from AR and just tend to spend more time here.  I DEFINITELY haven't been into the 'tube' yet but, REALLY need to do it!  As a matter of fact, I had to buy a new scanner today as mine went out last night and I can't LIVE without one in my home office (I MUCH prefer to work at my home office!) so, Ray 'shopped' the scanner/printer/fax/copier for me and found the best deal at Circuit City.  We headed over this evening and took a look at some video cameras so, his new mission is researching the best ones for me.  Several have said that they like the Flip Camera but, I want to be sure I'm getting the right one so I can get into the 'tube' groove!

Debe in Charlotte

December 26, 2008 10:16 PM
Rainer
33,338
Lawrence Bland
Lawrence Bland International

Great post, thanks for sharing this with us.  I agree with what you said, we all have to be very tech savy to survive in todays market.  I would even expand on this a bit more in the fact that we MUST have a web presence.  When that Gneration Yer goes to google on the net and types in your name, something had better come up or they might just be taking a walk.  Debbie, I think you nailed it.  Excelent Post!

Lawrence Bland

July 24, 2009 12:46 PM
Rainmaker
997,469
Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

I love gen yer's and they love me.  I tweet, text, facebook... and working on some Utube...  I love the technology and I am always willing to be a mentor.

September 19, 2011 10:01 PM
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Additional Information

Author Bio: Debe Maxwell is a Certified Residential Specialist in the Charlotte Metro region with a focus on the Charlotte luxury home market. My team of agents each have their own specialty areas, a benefit to anyone buying a home in Charlotte NC.

 

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