Google announced that it has integrated YouTube videos into Google Maps as a new layer. Videos are now showing up when clicking on the "more" button in the upper right, alongside the Wikipedia and Panoramic photo options. If you select the "video" option, thumnails of geotagged YouTube videos are added to the map and the videos can be viewed on the main page with an info window that is smaller than the typical YouTube video window.
Prior to this, videos could only be found within Google maps when clicking on “photos & more” within a marked location.
That's great! Except......
I have yet to figure out what the criteria (beyond geo-tagging) that is being used to show these videos. I have hundreds of videos on YouTube, all geo tagged with the address, the city and town are all within the description, and yet - NONE show up on Google maps! The only videos that appear seem to be of the homemade "stupid variety" that one regularly finds on YouTube (people jumping out of boats, videos of kids, etc.)
I checked a dozen of my videos and NONE appeared - anywhere.
So, what does this mean for video marketing and video search engine optimization? The answer is clear. Since there is now a new option to discover videos within Google maps, it is important that you leverage YouTube to drive traffic to your videos. If this actually does begin to work - think about it - many MLS systems have Google Maps attached to the MLS listing!
The potential is amazing, but so far I have yet to figure out "how" it works!
Nashua Video Tours is New England's oldest and largest real estate video tour company, having produced over 700 real estate video tours for New Hampshire, Massachusetts and the metro Boston area. In addition to branded (with your logo and contact info) and unbranded (for the MLS) videos, we also upload your video to a DOZEN video sharing sites, such as YouTube, Google Video, Yahoo Video and more.