Real Estate Agents Ask... "How do I...?" Ask ye-self first!

Education & Training with Sell with Soul

Every day, every hour, someone posts a blog on AR or a question on a forum asking "how to" do something.  How to... approach a FSBO? How to... better market a listing? How to... target first time buyers? How to... persuade a seller to reduce his price? Etc. etc. etc.

Good questions, all. Deserving of answers.

However, I believe that in most cases, the answers are within ourselves. Not that I mind being asked (I love sharing my - ahem - brilliance), but a big part of my SWS philosophy is to learn to Trust Your Gut. To know that you CAN (and should) listen to your own instincts and intuitions!

So, that said...

If you were a FSBO, how would you like to be approached by a real estate agent? What would catch your attention? What would turn you on (or more importantly, off)? What would inspire you to want to work with one particular agent over another?

If you were a FTHB, how would you go looking for an agent? Where would you be likely to stumble upon one? What sort of marketing would catch your eye?

If you're wondering how to sell your difficult listing.... Ask yourself... If I were a buyer, or a buyer's agent, what would inspire ME to give this listing a chance? Conversely, why might I be avoiding this particular listing? Of all the listings available to show my buyer, what could the listing agent do to convince me I should show THIS one (because remember, as a buyer agent, I only get paid when my buyer buys, so I only wanna show the BEST)?

If you were an upside-down seller, what might your agent do to convince you of the need for a price reduction? How would you like him or her to approach you? What sort of information might be helpful and what attitude would be effective?

When faced with a dilemma that involves another warm body, put yourself in the other fella's shoes. And act accordingly....


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Comments 25 New Comment

Anonymous #21
Aunt Mildred
I wish you werent wearing shoes in your picture so we could see your cute feet! Toodles, Auntie
March 12, 2009 04:57 PM
Anonymous #22
bobdelledonne l safety harbor florida

I thought it was the Platinum Rule that works today????

"Treat others as they wish to be treated"

Isn't it about them...not me?

Jennifer...YOU are brilliant!

Keep those mindful posts coming...boy do we need them!


March 12, 2009 05:14 PM
Tanya Young
Virtual Properties Realty

This is food stuff. I have always applied the rule to treat others as you would want to be treated. I work to not judge before I know all the facts.

April 15, 2009 07:46 PM
Kathy Holbrook
Waterfront Realty Group Inc

I haven't been on the Sales end of RE for very long but I have always followed Jennifer's Golden Rule

in my previous sales experiences so why stop now..  I am like Sue Gabriel.. I get all sorts of pressure to

make (burrrrrr) Cold Calling...I don't like them and I don't mind saying so.. I send notes to the homeowner

whose home catches my eye telling them I would like to use my personal approach to home sales to sell

their home. Plain and simple... If they call so be it...  I have buyers to work for and a couple listings with

people that want my help. Calling makes me feel like a begger and I am have more to offer than that...

Thanks Jennifer...

October 17, 2011 07:05 PM
Anonymous #25
3Rj2C0 kzplujykeywb
June 01, 2012 07:33 AM

Jennifer Allan-Hagedorn

Author of Sell with Soul
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