Do scare tactics really work?

By
Education & Training with Primerica

As most of you who read my blogs know, I'm in the insurance business.  I sent an e-mail at one time.  I gave a story about how a person was riding a horse and the horse bucked him off and caused massive injuries.  I went on to explain how our insurance could have helped the person in that situation.  I then asked the person to relate that experience to their lives and see how an insurance policy would be able to help them in their lives. 

We all are doing things in our lives everyday that could turn disastrous and a policy could help. 

She responded to the e-mail and No thank you.  I don't respond to scare tactics. 

I told her, I'm so glad you don't because no one wants to be scared into doing anything but you should respond to AWARE tactics, because you need to be aware that everyday things that you think are routine can, in a second, change your entire life and you need to be aware what's available to you.

But that got me to thinking.  Are people really that afraid of making a decision that they will come up with things like this? And this lady was in sales.  If sales people don't recognize the difference between scare tactics and aware tactics, how much more would our prospects and even our customers confuse the two? 

What are you doing in your presentation that may be viewed as a scare tactic when you were simply trying to make a prospect AWARE of something?  What are you doing to avoid that appearance?  Just curious.  Thanks.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
NWIAgents
Porter County Indiana
RE/MAX Northern Illinois
The Art Of Marketing You
The Single Home Buyer and Seller
Tags:
aflac
gary
merrillville
crown point
portage
hobart
chicago
hammond
country club hills

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the scissors to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
4,181
Pauline Charlton
Reliant Realty - Brentwood, TN

I llike to tell the truth. Does not get me a sale all the time but I sleep well and I like myself.

Dec 10, 2010 11:28 AM #1
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
8,307

Kenneth M. Thames, Sr.

Client-Centered Educational Financial Services
Real Estate Professionals need help too!
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the folder to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: