NAR Tournament of Roses Parade float "the Dream of Home Ownership"

By
Real Estate Agent with HER Realtors

NAR float"Celebrating the Dream of Home Ownership for 100 Years"

Realtors (members of NAR) How long have you known NAR is sponsoring a float in the Tournament of Roses Parade? If you knew.... why didn't you tell me? You could call me clueless in Columbus, until a week or so ago when I saw something about it on Twitter.

Timing

How do you feel about NAR having a float in the parade this year? It is NAR's 100th birthday... in 2008 or 2009?? I'd like to say Happy Birthday to NAR first before asking you what you think of the idea of a float.

Poll

Here's a poll. It's only a poll and totally unscientific but I would like to ask people who are NOT NAR members to sit on their hands (please refrain from voting. ) Non NAR members comment all you like but please don't vote. Please excuse my Polldaddy Poll. You can still vote, even though the VOTE button just barely shows. Or use this link:

Poll Link The NAR 2009 Tournament of Roses Float

         



San Bernadino California Realtor, Nick Ondatje tweeting was the first I knew of the NAR float. I had wondered why Jay Thompson, Phoenix RE Guy was asking on Twitter how much a parade float cost. There is something about the NAR Tournament of Roses float in a recent newsletter. I must have missed it.

Did any Southern California ActiveRain members participate?, volunteer?, anyone waving on the float? One of the NAR videos says they needed 600 to 700 members to participate.

Webisodes a link to a the video's about the float from NAR. One a week.

More about it on NAR Wisdom - Jay's website that often wonders aloud about, NAR our national trade organization....

NAR Sponsors Float in Tournament of Roses Parade

More from Jay Thompson (Jay T. the editor) and NAR Wisdom

More Rose Parade Madness. And Money.

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

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Topic:
Real Estate Sales and Marketing
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Rainmaker
369,294
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

To me, participating in the parade is 1950s marketing.

The "dream of home ownership" is now perceived as a nightmare by a sizeable percentage of the U.S. population.  Until that perception changes, a display like this one looks pretty shallow to me.

The "Voices of Real Estate" site mentioned that one of the announcers made a sarcastic comment when the float passed by.  Does anyone truly believe that many consumers do not agree with that negative comment? 

 

January 02, 2009 01:51 PM
Rainmaker
1,385,710
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Call me old fashioned I love a parade.

I voted "bad idea" when I put the poll up here on December 29, 2008.  I thought it was a bad idea when I heard about it on December 17, 2008 too.  Of course by that time you could see how 2008 was ending up for Realtors and for homeowners. I felt like we would all look silly.

I thought it was a bad idea because of bubble bloggers, NAR haters, Realtor haters and people who would make sarcastic comments like the announcer. 

I have no idea if a float in a parade is good marketing or bad marketing.  Luckily I don't have to make those decisions. Gaylord said "All decisions at NAR are made by the Leadership Team, Executive Committee, and the Board of Directors. Our expenditure for this event was a small part of our marketing and advertising budget, and was enthusiastically supported by our governing boards." The rest of us just get to second guess the decisions.  NAR has done some things I have thought were worse over the years.

The NAR float did not seem as frivolous to me by Thursday AM among all the other floats.  It fit right in.  If towns can support floats year after year, why can't a national group send one in celebration of their 100th birthday?. One of the insurance companies  I think it was State Farm Insurance that has been in the parade for 25 years? 

I have never watched a parade so intently and thought that deeply about the motivation to be present.

Money well spent?  Some members believe it is.  Others don't.

 

January 02, 2009 06:48 PM
Rainmaker
369,294
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

I'm not at all sure that the negative comments just come from NAR-haters or REALTOR-haters.

Some negative comments are likely to come from people who have been foreclosure victims or who are upside-down in their mortgages.  Others may come from people facing bankruptcy as a result of real estate losses.  Still others may come from people who can't afford to sell their primary home and retire elsewhere, or from people who find themselves having to sell a parent's home so that parent may go into a senior-care facility.

I'm not necessarily impressed by decisions made by a committee.  The people who rationalize "gee, we've got a couple hundred thousand budgeted and we need to spend it anyway, so let's have a float in the Tournament of Roses Parade" isn't something that I regard as a particularly wise marketing expenditure.  The image of a sumptuous float passing by for fifteen to thirty seconds on a television screen just doesn't seem to be a justified marketing expenditure.

I just got off the phone with an agent who told me he's struggling to stay in the business.  He's a good, competent agent, not someone who deserves to be weeded out or forced out by adversity.  And he's having trouble coming up with $500 for state association dues, $100 for dues to go on using his designation, a couple hundred for lockbox fees and local association costs, etc.  If NAR truly wants to show its members how much they care about us, why not find a way to discount annual member dues during these tough times?

I wish NAR a happy 100th birthday.  I also wish they'd take a good hard look at how they represent themselves and their members to the American public.

January 03, 2009 03:57 PM
Rainmaker
1,385,710
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks for the comment Eric, I am not going to be put in a position to defend NAR's float, I thought it was a bad idea when I heard about it.  

 

January 03, 2009 07:39 PM
Rainmaker
369,294
Eric Kodner
CRS, Madeline Island Realty, LaPointe, WI 54850 -
Madeline Island Realty

Maureen, I respect and admire your opinions.  And I appreciate the fact that you have brought this matter to our attention in your post.

January 03, 2009 08:23 PM
Anonymous
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Rainmaker
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Maureen McCabe

Columbus Ohio Real Estate
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