For the Loan Originators...

Education & Training with Tech and Social Media Consultant

Here’s one for the Loan Originators…


Which of the following Social Media Networks do you think you would most likely find a not too technical, 47 yr old Real Estate Agent? You know, that long time Agent who is never in the office, works from home, sends out seasonal recipe cards, and is closing one deal every other month?

The one without a real website (or blog)?  Yeah, that one!

Would it be…

  • MySpace?
  • Facebook?
  • Twitter?
  • LinkedIn?

You’re right! You did say LinkedIn right? (ok, maybe the title gave it away)

That “Old School Agent ” signed up for LinkedIn three years ago.
At the time, they had no idea what social media was - they still don’t.
They probably signed up and forgot about it. They haven’t logged in in years and they’ll have to reset their password to get back in…
But if you find them and ask to connect to them, the LinkedIn system will send them a message letting them know.

Do we really want to make meaningful connections with someone like that? One of the 80% doing 20% of the business?

I say, “Why not?”

It’s simple to do, it’s not time consuming, and it’s free.  Oh and one more thought, nobody else is reaching out to them, NOBODY !

I like competing against nobody.

Ready to start searching?  Here’s three easy ways to find them.

1. Type their name in the search box.  That’s all.  Yeah, that was a gimmee.

2. Let LinkedIn search your address book for matching emails and names.  Give LinkedIn access to your online address book (as in Yahoo, Gmail, AOL, Hotmail) or upload a comma separated value file from your ACT, Outlook, or other database.

3. Find them using the Advanced Search Function .  Just set the following two parameters.

  • Location: Located in or near (your zip code)
  • Industry: Real Estate

That little search found 3,036 local real estate agents!

Out of that 3,036 I’ll guess that very few are actually using social media, very few are in the office, and very few are being contacted by anyone (you or your competition).

Yet these agents are closing deals, not heavy hitter kind of numbers, but deals none the less.  And guess what?  By making the effort to genuinely connect with them they’ll be sending you their deals. Does that make sense?

Want to sweeten the pot? You can now show them how to tap into LinkedIn to find new business.

Go to LinkedIn and start making meaningful connections today!

It's not just a Rolodex

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Real Estate Sales and Marketing
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Comments 30 New Comment

Tom Burris
Texas Mortgage Dallas Mortgage FHA
Service First Mortgage NMLS# 335055

Never got a warm and fuzzy feeling about linkedin

I DO like facebook, as it tends to draw in the non professionals too....

December 31, 2008 11:31 AM
Mike Mueller
Tech and Social Media Consultant

I can’t reply to everyone but I do want to make a few points…

Tom -  It would be unheard of these days for people in a people business not to social network”  You would be surprised.  As easy as it is to blog (especially here in ActiveRain) there are few Agents who make it part of their normal biz plan.  That’s OK, blogging isn’t for everyone and some certainly shouldn’t blog.  

Shannon – LinkedIn tips for Realtors?  It’s a post that’s already in draft.  Coming soon to a blog near you!

Michelle -how do you develop a meaningful relationship after that?”  I’m glad you asked.  Here’s one of the most missed points in all social media. 

It’s just the start of the conversation

That’s all.  Be it blogging, LinkedIn, Facebook or Twitter.  For that conversation to become a meaningful relationship, (to become an actual deal), something has to happen.  That something is up to you but it generally needs to go offline.  The easiest thing is to pick up the phone.  That could lead to meeting for lunch.

We don’t sell homes over the internet, we sell homes face to face.  Somehow you need to move the initial conversation from online to face to face.

Colleen – I couldn’t make that webinar.  Those two are some of the smartest people I know.  I’ll bet it was good!  Brian Brady has always been a proponent of taking the conversation offline.

are you following me?

December 31, 2008 11:48 AM
Cindy Marchant
"in Indy" , Realtor, Fishers Real Estate
Keller Williams Indy NE 317-290-7775

I am just about social media'd out these days...I'm on Twitter, Linked In, Active Rain, Facebook, Moms Like Me, Smaller Indiana, and other local groups near me; I'm submitting to the Carnival, DIGG, getting pinged by Technorati, and holding my eyes open with tooth picks every night as a result.  But, I have learned so much and met so many great people...I plan to keep on at it.

Do it, Do it, Do it....

December 31, 2008 01:05 PM
Anonymous #29

Did you know you're quoted on the front page of today's Wall Street Journal?  Great article on your haiku series.

December 31, 2008 02:18 PM
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access

Mike, great idea !  Have done that to a certain extent already but need to spend more time doing so !  Will be looking foward to those future blog posts !

January 01, 2009 10:52 AM

Mike Mueller

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