Don't Let 2008 Slip into the Blogosphere! 3 Ways to Use Your Blogs of 2008 to Revitalize Your Website!

Education & Training with Inman News

Happy New Year!

As I reflect on all that we have accomplished on ActiveRain in 2008, I have to sit back in awe of the amount of growth in members, and in blogging talent! So much hard work has taken place in this challenging year and I have still learned so much and am anxious to learn more in 2009!

With all the blogging-mania here on AR, don't let the awesome blog content you wrote in 2008 sit in the blogosphere! Re-organize it, summarize it, and FLAUNT it on your website in the form of new pages of content to target and attract your ideal clients!

Not only will it refresh your website and give you more Google-Cred, you will be creating a library of sights, sounds and information for your potential business!

I am sure that this year your blogs have provided great content to your readers, but what's happenning with your website..? Is it still just the same ol Home Page, About Me, Seller info, Buyer info, Listings etc?

Here are 3 ways to revitalize your content for your website to help you get started:

1. Re-organize your blogs into material for your "Ideal Client".  Target the content to attract them at all stages of information gathering. Whether its First Time Home Buyers, Buyers or Sellers in your Farm, you can add a page or two that "speaks" to them, and direct them to other pages on your site.

Example: Attract buyers/sellers in/to a particular community by re-organizing community or event content. Use your videos, and photos to make it come alive.

2. Develop different  pages for each type of media you use. Since clients are different in the way they organize and collect their information, make it easy for them to find the information they are seeking in the media that speaks to them. Take your Photos, videos, podcasts, and webinars and put them into "Collections" or albums on your website. Tip: you can also take your newsletters and create down-loadable and viewable PDF's. offered a great resource called Issu-Smartlook which allows a reader to open your documents from your website and see the pages in full color!

3. FLAUNT an on-line MEDIA Page, and have it ready for 2009! Did you speak at events, give any interviews in the newspaper or on TV? Travel to NAR, NYC Connect, or earn more certifications? Take those achievements and put them in the form of press releases, articles and create links to those events if you can. If you are an expert and growing and achieving don't be afraid to show that side of yourself. Your ideal clients want to trust you, get to know you, and your achievements are a large part of it.


Re-Charge, Re-define and Re-Vitalize your hard work in 2008! Wishing you all the best for a prosperous 2009!



Ready to Get Creative? Laura Monroe | Real Estate Virtual Assistant | Creative Agent| Copyright 2009


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  1. Mirela Monte 01/10/2009 10:37 PM
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ActiveRain Community
Active Rain Newbies
Blogging & SEO
Marketing 101
The Art Of Marketing You
real estate marketing
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Comments 51 New Comment

Randall Sandin
843-209-9667 - Search for Charleston SC Real Estate
Carolina One Real Estate

great ideas and thanks for the post. best wises for 2009

To search all the current home listings in Charleston, SC, please visit

Randall Sandin, 843-209-9667,

January 03, 2009 05:56 AM
Anonymous #48

Excellent suggestions.  Don't forget a Contact me page and your contact information (phone/email) listed on the homepage in a place easily seen by readers.

You may also want to try which automatically adds your latest blog post title and link to your email signatures.

Wishing everyone at AR a great 2009.

January 03, 2009 02:47 PM
Diane Aurit
Lake Norman Real Estate
LKN Realty, LLC

Excelllent points.  I had to redo all of the posts on my outside blog (long story) and while I did so I improved and updated them.  It was a lot of work but I love the end result!

January 04, 2009 04:48 PM
Gena Riede
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Riede Real Estate, Lic. 01310792

Laura, happy new year! Sent you a couple of emails but never heard back. Hope all is going great for you and business is good!

January 05, 2009 11:12 AM
Anne Marie Malf
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
Malfi Marketing Solutions ~ for real estate professionals

Laura - excellent points as always.  I'm with Chris - now I have lots of updating to do for my clients - LOL - it's all good and congrats on the feature.  You continue to inspire me and you always have such great ideas! ~Anne Marie

January 08, 2009 06:20 PM

Laura Monroe

Social Media Director
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Additional Information

I learned how to blog on AR. Now I'm back for some more :) Sharing real estate news, technology, blogging, social media, and biz development from my point of view.