I Promise, You’re Not Wrong!

By
Home Stager with Prudential Ambassador / Ross Designs, LLC

Over the last couple of weeks I have been blessed with several Occupied Home Staging appointments and I have noticed a common sentiment among my sellers. 

Many sellers, during the part of our appointment where we create/discuss the comprehensive Staging strategy (move this here, pack this, repaint this, etc) were saying. "Oh, I'm glad I wasn't wrong to put that there" or "I'm glad that paint choice wasn't wrong". 

After hearing this several times I was reminded that many sellers do not hire professional decorators and also many don't have a natural flair for interior design. Therefore, when a professional in the interior world comes to analyze their home (read: Professional Home Stager) they are automatically curious as to whether or not the "professional" will bless the choices they made when putting their personal stamp on their home. 

What I continually tell my sellers and would like now to remind agents is that when "living" in a home, there really is no wrong choice for decorating. When a family is "living" in a home they should make it their own with regard to paint or wallpaper choices, furniture arrangements, re-purposing rooms, etc. Reminding nervous sellers that their home in its current state isn't "wrong" may help reduce their defenses and increase the likelihood that they will have an open mind when working with the Stager. And although their choices were not wrong, there may be other choices that are "more right" when selling a home.

Many statements that I employ to re-assure sellers that my purpose is not to criticize their house but to help them make their home as marketable as possible include some of the following (these statements are also appropriate for agents to discuss with sellers when first suggesting Staging): 

- The way a family lives in their home is not often the best way to "market" their house

- Staging is MARKETING, not decorating. Even the best decorated houses benefit from Staging!

- Space and neutral are what help sell houses the fastest; you are selling the square footage of the house not the furnishings in it and sometimes its best to "edit" the furnishings on display so buyers can more readily notice the size of the house

- Think about how much time and money companies spend on packaging something as simple and low cost as a box of cereal; we should spend at least half that much effort to "package" your most important financial asset when up for sale. That's what Staging is about. 

Stagers, remember that many of your sellers may be nervous about letting you into their home and say what you can to make them feel comfortable; let them know you are not there to criticize their design choices but to help them achieve the most successful home sale possible. 

Agents, if you are the first contact with the seller, make sure that your sellers don't feel put off at the suggestion of a Stager. We will all reap the rewards if sellers feel like we are all on the same team. 

Sellers, I promise, whatever design choices you made were not "wrong"; but when selling your home, other choices may be better :-)

Posted by

Ross Designs Is Omaha's Full Service Home Staging Company, Dedicated To Supporting The Real Estate Industry!

 Omaha Area Board of Realtors (OABR) and Women's Council Of Realtors (WCR) Affiliate Member. 

Incorporated in 2004, Ross Designs stages 150-200 homes every year. Owner Occupied and Vacant Staging Programs, Color Consultations for Existing and New Construction, Holiday Decor Design and Implementation, and Odor Removal Services.

Call anytime at 402-490-3244

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the eye to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Groups:
Home Selling Assistance
Rainer's Women's Council of Realtors
Stage It Forward...
Stager's Coffee Clutch
Real World Home Staging for Newbies
Tags:
home stager omaha
home staging
home staging omaha
omaha home stager
omaha home staging
omaha stager
tori home stager
tori lynn ross

Comments 16 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
56,633
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC

Wendy - thank you for the lovely compliment!

Tessa - I like the way you phrase to your clients that they can choose to implement as many or as few or your suggestions as they are comfortabel with; I usually say the same thing :-)

Terrylynn - thanks for reading and commenting!

Margaret - I did have a tv crew with me once for a Staging for a local news feature; I was more nervous than any seller could ever be!!!

January 07, 2009 05:08 PM
Rainer
17,476
Debbie Wheeler
Chandler, AZ Rooms Rearranged RESA, IRIS
Real Estate Staging/Rooms Rearranged, LLC

Terri - Very well said.  I think so many sellers have been watching too much HGTV and are afraid stagers are going to yell at them like the mother and daughter team.  Clients need to be reassured and validated that their home was perfect for them.  Now they need to allow someone else to imagine themselves living at the property. 

January 07, 2009 11:01 PM
Rainmaker
400,028
Terry Miller
Miller Homes Group and Tyler Apartment Locator
Miller Homes Group

Great post. I will have my whole Real Estate division read it. It's wonderful. Have a great 2009.

Terry Miller

January 17, 2009 11:30 AM
Rainmaker
633,045
Cindy Bryant
"Houston Home Staging Pro's"
Redesign Etc. Home Staging

Very well put, we have to encourage the sellers, and make them feel at comfortable.

January 17, 2009 08:28 PM
Rainmaker
251,134
Kathy Riggle
Houston Home Staging
STAGING SMART N SOLD

Hi Tori Lynn-

Good reminder for us to always choose our words carefully when communicating with sellers.  I think this is a big reservation that Realtors have about using Stagers.  They have to be assured that we will deal diplomatically with their clients!

January 25, 2009 12:51 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cloud to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
56,633

Tori Lynn Wallitsch

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information