Can Aromatherapy Help You Sell More Homes? You Bet!

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Real Estate Services with LifeOhm - Life Coaching for Real Estate Professionals

lavendarThe history of Aromatherapy dates back at least to 4000 BC,  although the term "aromatherapy" was first used in the 1920s by the French chemist René Maurice Gattefossé who accidentally discovered that lavender oil relieves pain and assists in the healing of burns.

Today, Aromatherapy is used in almost every bath and beauty product on the shelf. It is also used by some for healing. As a Realtor® and Accredited Home Staging Specialist, one of my favorite uses is to "Set the Mood" for a sale in Real Estate. Aromatherapy is especially useful for Open Houses or to assist sellers with pet or cooking odors.

Studies have shown that the first thing people notice when they walk into a home is the smell. A strong or unpleasant smell can turn off a buyer immediately. We recently had a very nice home listed in a nice neighborhood and at a good price. The owners however had two large dogs, and even though the home was kept very clean, the pet odor was mentioned by almost every prospective buyer who looked at the home.

Studies have also shown that a buyer's impression of a home is made in the first 30 seconds upon entering and a buy/no buy decision is not far after. Needless to say, this first impression is critical in the sale of a home, and smell is an important part of the experience.

So why not use the buyer's senses to your advantage? It is possible to not only stage a home to be visually appealing and uncluttered but to also stimulate the buyer's other senses - especially their sense of smell.

Set the mood for your home by the use of Essential Oils or candles that include essential oils. If the home is small, you may want to limit the scents to one or possibly two. If the home is larger however, you can set the mood for each of the major areas of the home. Some examples include:

Lavender Oil - Has a calming effect and would be ideal to set the mood for a master bathroom or bedroom.

Bergamot - Has a fresh, sweet, citrus scent that is familiar to many as the flavoring in Earl Gray, would help create the ideal mood for a master bedroom or bathroom.

Lemon or Citrus - Has a clean, refreshing scent and would be great for a kitchen, bathroom, or dining area.

Peppermint - Has a clean, cooling scent and would be great on a hot summer day in the kitchen or main areas of the home.

Balsam Fir - Has a soothing effect and would be great around the holidays in the main areas of the home.

Jasmine - Has a warm, exotic floral fragrance that creates a feeling of "romance", ideal for the master bath or bedroom.

SoldMy favorite way of bringing aromatherapy into the home is through the use of Therapeutic Grade Essential Oils and a cold diffuser. Many oils that you purchase on the shelf are a "perfume" quality and may not have the same desired effects. My favorite essential Oils are from Young Living.

The Diffuser is an effective way to create a subtle "ambiance" in the home without overwhelming the senses. It is important that if you use a diffuser that you choose a "cold" diffuser as some oils actually become toxic when heated. My favorite diffuser is also from Young Living.

 

Candles with essential oil can also be used for aromatherapy.

Aromatherapy is an effective and low-cost way to create a positive and memorable experience for your potential buyers.

 

For more information on using aromatherapy to help set the "sales mood" in your home, contact Monica Bourgeau at 503-893-9108.

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Topic:
ActiveRain Community
Groups:
Feng Shui for Real Estate
Home Staging
Luxury Home Marketing
Real Estate Staging Association
Stage It Forward...
Tags:
open house
smell
young living
sales
mood
pet odor
odors
home
essential oil
lavender
aromatherapy

Comments 18 New Comment

Rainer
33,270
Reece Mack
Owner
Simplicity Home Design, Thousand Oaks, CA

Great information and I totally agree.  I have to admit that when I was searching for a home to buy for myselfI would have a negative feeling toward a house that did not smell good and the last thing you want it to have your buyers remembering your house because of the way it smells and not the way it looks.  

January 11, 2009 12:25 AM
Rainmaker
104,619
Brenda Harmon
Century 21 Beal, Inc College Station, Texas

I have always heard that vanilla and lavender are the best to use.

I don't use candles or plugins though.  I read that plugins have exploded.  Don't know if this is true or an urban legends but don't want to chance it.

January 11, 2009 01:15 AM
Rainmaker
532,528
Janice Ankrett
Burlington Ont. Accredited Staging Professional
Janice Ankrett Home Staging

As a home stager I am very aware of the impact a 'smell' can have on a buyer. My worst experience was a strong smell of dog urine as soom as I entered the home - only to be topped by finding a pile of droppings under the dining table. I tend to advise the client to try to clean away the source rather than mask it. If the house is stale -open the windows. Dog smell - shampoo dog and rugs - buy a new pet bed. The buyer may like the scent you choose or be put off by it. Some people are allergic to room fresheners. Some buyers will wonder what you are trying to mask. When I do use scents I recommend vanilla candles or a mixture of cinnamin and brown sugar warmed in the oven. Fresh and clean is the best. Janice

January 16, 2009 08:12 PM
Rainmaker
652,246
Bob & Carolin Benjamin
East Phoenix Arizona Homes
Benjamin Realty LLC

Good smells always make a difference... just like foul smells will keep people away .

January 16, 2009 11:42 PM
Rainer
136,080
Gayle Balaban
E. TN Waterfront Real Estate
The Best Spot Realty/Waterfront Real Estate/Ooltewah Real E

Thanks for the heads up.  I am BM the post to refer back.

January 19, 2009 09:27 PM
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Life Ohm is about living a passionate, intentional, healthy, peaceful and inspired life. I’ll share information on ways to make your road more enjoyable, your goals more attainable, and reminders about having fun and savoring life along the way. I work with individuals - including real estate professionals and executives to help them live a more happy and fulfilled life. I’d love to hear your stories on success, inspirations, and feedback – so please feel free to share!