ActiveBlogs - 5 Suggested Ways To Maximize Your New Group Blogs

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Services for Real Estate Pros with To Be Announced...

ActiveBlogs Launch on ActiveRainToday, ActiveRain Launched ActiveBlogs for our members.  I have been hinting that this was coming the past couple weeks and now it's finally live!  Jeff Corbett just sent out the global press release which you can read here: ActiveRain Launches ActiveBlogs, a Multi-Author Blogging Platform for Real Estate Industry Professionals.  Jorgen Hahn also posted Winning Wednesday: Introducing New Team and Individual Blogs.  Although I am in NYC right now enjoying the Inman Connect Conference, I just had to break away and take a minute to share a few suggestions and ideas with you on how you might possibly use these new ActiveBlogs to benefit you and your business.

In literally minutes, I was able to create and setup a "TEAM" or "Group" Blog without ever leaving the AR Network.  You can register, choose themes, create domain names, invite contributors, and more all from a (simple to use) interface.  It was created and setup in a way to minimize the hassle of setting up a new Blog.  Check out ActiveRainTeam.com.  It's just the skeleton right now, but we'll be using it to "TeamBlog" more in the days ahead.  To see how others are using Team or Group Blogs, check out GeekEstateBlog, RainCityGuide, or MyTechOpinion. You will also notice changes and improvements in the formatting of your existing individual Outside AR Blogs. 

I am totally jazzed about our new ActiveBlogs.

5 Ways To Maximize Your New Group Blogs

1.  Brokers, Companies and Franchises - Promote your company and agents.

This group or team Blog would work well for ANY Brokerage or Franchise that wants to add the power of multiple contributors and content from agents located and working in that office.  Maybe a Broker that has 20-100 agents, and wants to create an environment where each of them can add their expertise and experience.  This one will be a winner!

2.  Hyper-Localized - The Neighborhood Bullhorn

This group Blog would be focused on Local area content whether by demographic or geography.  You can invite others to contribute and share information with the sole purpose of providing Hyper Localized content to your community.  Being in control of what gets posted and who has editing, authoring and contributing rights makes managing the group blogs easy and effective.  I love these features.

3.  The Power TEAM - Your affiliates who contribute to your business and success.

This was hinted about vaguely in the "New Years Membership Drive" when I mentioned to invite others from your team that help make you and your business successful. Your Lender, Title Company, Stager, Inspector, Attorney etc.  Having a team or group Blog with all these affiliates contributing relative content to their fields, makes for a very powerful resource to your clients and readers.  This one is my personal favorite.

4.  ActiveRain Groups - Founders, Administrators & Moderators

There are over 5000 Groups on ActiveRain.  Why not consider an SEO packed group Blog from your best members, subscribers and contributors.  I can see this becoming a very popular way for our Groups to utilize ActiveBlogs.  You are likely to see many of these created early on.  It's a great way of taking our groups and content beyond the AR walls.

5.  Specialty Properties - Niche and Target Markets

Every Real Estate Office has individual professionals that focus on niche and targeted markets.  Vacant Land, Horse Property, Commercial, Relocation, Million Dollar Homes, WaterFront Properties etc.  This group could focus on one type or all types of specialty properties.  The sky is the limit when it comes to target and niche marketing using a group or team Blog.  Check out the links I provided in the second paragraph of this post,  they're a good example of what others have done with target and niche Blog Marketing.

 

Hopefully this will give you some ideas and creative ways to consider maximizing the potential of your New ActiveBlogs.  I am really looking forward to supporting and seeing our members get the most out of these Group and Team Blogs, both personally and for business.  How would you use a Team or Group Blog for your Business?

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Mr. R.E. Scribble 01/07/2009 03:15 PM
  2. A. Keith Hebert 01/07/2009 09:04 PM
  3. Mirela Monte 01/07/2009 09:59 PM
  4. Roland Woodworth 01/07/2009 11:18 PM
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Anonymous
LeeRickey
Jan 18, 2009 12:03 AM #132
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Nicky - there is.  Just go to your post, click on the edit link, then put a check in the box to have it show up on your outside Blog.  Contact me or comment if you have any further questions. Thanks.

Jan 18, 2009 11:23 PM #133
Ambassador
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Sharon - thank you so much, I am honored to have your first comment on ActiveRain. WOW!!  That is so cool.  You should login to AR before leaving comments, you'll get an additional 25 points for every comment you make (up to 10 per day) it helps your point ranking here in the rain.  Thanks again, I really do appreciate you taking the time, reading the post, and especially leaving me your very first comment! Awesome!!  :-)

Jan 18, 2009 11:26 PM #134
Rainer
59,862
Sonja Adams
Samson Proprties - Purcellville, VA

Where is the link to the outside blogs on my home page?  I need to adjust to domain on the free one and don't have access to it...also, I currently have a wordpress blog for my outside blog...how does this upgrade work?  Do I have to get rid of the wordpress blog or do the new themes work on the upgrade package for wordpress?  I'm also using a custom pic as my header...how do I use that in my upgrade?  Thanks Brad.

Jan 19, 2009 07:59 PM #135
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Sonja - I already answered this on the other post, are you chasing me???   lol~  (Big Smile)  :-))

Jan 20, 2009 03:18 PM #136
Rainer
59,862
Sonja Adams
Samson Proprties - Purcellville, VA

Brad...I must be chasing you...hmmm....how could I resist? lol...Actually I think I'm so absorbed into getting things set up and over achieving today...or....bugging the you know what out of you!  Thanks...I'll go check the other out.  I think I'm going to ditch wordpress and just use my header...I had just gotten it started was figuring everything out so was comfortable there...Thanks for your help!

Jan 20, 2009 07:01 PM #137
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Sonja - I'm here if you need me and love helping people so just know my door is always open to you.  Thanks for the Chase! lol~  (wink wink)  :-)

Jan 20, 2009 07:07 PM #138
Ambassador
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Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Charles Rutenberg Realty - Palm Harbor, FL
Palm Harbor & Dunedin FL Residential Real Estate
Your improvements and ideas are never ending and we appreciate all of your work!
Jan 22, 2009 08:40 AM #139
Rainmaker
77,998
Robert & Jani Bielenberg
Bielenberg & Associates - Denver, CO
Centennial, Colorado, CRS, GRI,e-PRO

Hi Brad...this sounds awesome!  My head is twirling..I have a couple of ideas for starting a group, but might wait a bit to get started.  I feel like such a newbie, that this is just one more thing in the world of social networking I've got to learn.  My mind needs a breather.  I feel like I should get good at one, before jumping into another.

Jan 22, 2009 03:04 PM #140
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Thanks BarabaraJo

Bielenberg & Assoc. - (sorry that seems so impersonal) Just know that we're here to help you when you need. :)

Jan 22, 2009 03:15 PM #141
Rainmaker
414,771
Betina Foreman
512-771-6318 Austin Home Girls Realty - Austin, TX
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!

Dear Brad,

Recently I was asked by another broker to join their group blog. I am not sure why. Maybe I need more coffee this morning. How could this benefit me? I am a pretty active blogger, but the other Broker is a much bigger fish than I am. What could be his motivation? Hmmm? Do you have any ideas?

Jan 23, 2009 09:28 AM #142
Ambassador
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Betina - first off you should be honored to have been asked to join another group blog as a contributor, you can NEVER have too much exposure with your content and abilty to get it out there.  The BIG fish Broker obviously sees your value and so will others if you're part of a successful group Blog. 

Want to know his motivation?  Call him!  :-)

Jan 23, 2009 09:48 AM #143
Rainmaker
217,742
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

I have a lot of catching up to do!  Thanks for the info.

Jan 27, 2009 04:51 PM #144
Rainmaker
428,668
Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

Hi Brad, me again.

I have the outside blog pretty much since day one.

we fixed all the problems, but Google still has not picked up on it.

When I type in one of my head lines Google finds the AR blog my outside blog is NOT to be found anywhere.

Before I had the paid blog I had the free outside blofg and Google could see me. It would show up somewhere on the first page.

Any idea what happened?

Thanks

Anne

 

Jan 28, 2009 07:24 AM #145
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

Anne - your outside Blog from day one is NOT the same as the one you've just created.  It will take Google's crawlers and robots a bit of time to figure out what we've created and what you've done.  DON'T WORRY!

Do you remember how long it took for Google to p/u your AR Blog and your old Outside Blog when you wrote your first post?  It won't happen over night with these either.  You will need to keep providing good content to feed that hungry Google monster.  Also, the keywords you search will vary your results.

Google will catch on to what we're doing here soon enough, remember, you've only written 2 posts since we set you up with your new domain.  It will happen.  Call me if you have any questions, I have some other ideas I think may be helpful for your new Blog as well.  :-)

Jan 28, 2009 09:22 AM #146
Rainmaker
314,309
June Stark
Elite Realty-Luxury Homes & Condos On & Off the Strip - Las Vegas, NV
Las Vegas Condos & Luxury Homes Expert

Thanks for all you do.  As for what posts are featured - I for one enjoyed the post on defragmenting my hard drive...something I have neglected to do for awhile.....I like the posts you feature...some comments sounded like SOUR GRAPES to me!  Keep up the good work.

Feb 08, 2009 02:10 PM #147
Rainmaker
130,610
Steve Mattison
Keller Williams Tri-Lakes Realty of Branson - Branson, MO
Ozarksagent Steve Mattison - ABR, e-Pro - Branson

Brad, you sure know how to get a lot of comments on a blog:)  Just posted this to see if the avatar showed up and it did, thanks.

Feb 16, 2009 02:51 PM #148
Ambassador
1,274,247
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Brad!  You know, I'm looking for one of the great team outside blogs that Bob had shown me in the past and cannot find it--while searching for it, I found this post and realized that I hadn't thanked you for the compliment above and referring Barb Salzo to my blog!  You're the BEST!

Have a great Tuesday!

Debe in Charlotte

Feb 16, 2009 09:10 PM #149
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Brad Andersohn
To Be Announced... - Fairfield, CA
ActiveBrad 707.646.1876

June - there is a ton of great information floating around in the rain, glad you are enjoying it here.

Steve - and your avatar looks great, and familiar too!  (Big Smile)  :-))

Debe - you are too sweet!  Thank you.  You should check out these team blogs, they are pretty cool.
activeRainGuide.com or ActiveRainTeam.com or ClubChaosAgents.com or ChristianityandRealEstate.com, these are some pretty good samples of multi-authored group or team blogs.

Feb 17, 2009 11:34 PM #150
Ambassador
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Brian Schulman
Coldwell Banker Select Professionals, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Brad, thanks for the ideas. I'm beginning to get a clue about what can be done with these...

Feb 24, 2009 02:55 PM #151
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Brad Andersohn

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