ActiveBlogs - 5 Suggested Ways To Maximize Your New Group Blogs

Real Estate Services with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

ActiveBlogs Launch on ActiveRainToday, ActiveRain Launched ActiveBlogs for our members.  I have been hinting that this was coming the past couple weeks and now it's finally live!  Jeff Corbett just sent out the global press release which you can read here: ActiveRain Launches ActiveBlogs, a Multi-Author Blogging Platform for Real Estate Industry Professionals.  Jorgen Hahn also posted Winning Wednesday: Introducing New Team and Individual Blogs.  Although I am in NYC right now enjoying the Inman Connect Conference, I just had to break away and take a minute to share a few suggestions and ideas with you on how you might possibly use these new ActiveBlogs to benefit you and your business.

In literally minutes, I was able to create and setup a "TEAM" or "Group" Blog without ever leaving the AR Network.  You can register, choose themes, create domain names, invite contributors, and more all from a (simple to use) interface.  It was created and setup in a way to minimize the hassle of setting up a new Blog.  Check out  It's just the skeleton right now, but we'll be using it to "TeamBlog" more in the days ahead.  To see how others are using Team or Group Blogs, check out GeekEstateBlog, RainCityGuide, or MyTechOpinion. You will also notice changes and improvements in the formatting of your existing individual Outside AR Blogs. 

I am totally jazzed about our new ActiveBlogs.

5 Ways To Maximize Your New Group Blogs

1.  Brokers, Companies and Franchises - Promote your company and agents.

This group or team Blog would work well for ANY Brokerage or Franchise that wants to add the power of multiple contributors and content from agents located and working in that office.  Maybe a Broker that has 20-100 agents, and wants to create an environment where each of them can add their expertise and experience.  This one will be a winner!

2.  Hyper-Localized - The Neighborhood Bullhorn

This group Blog would be focused on Local area content whether by demographic or geography.  You can invite others to contribute and share information with the sole purpose of providing Hyper Localized content to your community.  Being in control of what gets posted and who has editing, authoring and contributing rights makes managing the group blogs easy and effective.  I love these features.

3.  The Power TEAM - Your affiliates who contribute to your business and success.

This was hinted about vaguely in the "New Years Membership Drive" when I mentioned to invite others from your team that help make you and your business successful. Your Lender, Title Company, Stager, Inspector, Attorney etc.  Having a team or group Blog with all these affiliates contributing relative content to their fields, makes for a very powerful resource to your clients and readers.  This one is my personal favorite.

4.  ActiveRain Groups - Founders, Administrators & Moderators

There are over 5000 Groups on ActiveRain.  Why not consider an SEO packed group Blog from your best members, subscribers and contributors.  I can see this becoming a very popular way for our Groups to utilize ActiveBlogs.  You are likely to see many of these created early on.  It's a great way of taking our groups and content beyond the AR walls.

5.  Specialty Properties - Niche and Target Markets

Every Real Estate Office has individual professionals that focus on niche and targeted markets.  Vacant Land, Horse Property, Commercial, Relocation, Million Dollar Homes, WaterFront Properties etc.  This group could focus on one type or all types of specialty properties.  The sky is the limit when it comes to target and niche marketing using a group or team Blog.  Check out the links I provided in the second paragraph of this post,  they're a good example of what others have done with target and niche Blog Marketing.


Hopefully this will give you some ideas and creative ways to consider maximizing the potential of your New ActiveBlogs.  I am really looking forward to supporting and seeing our members get the most out of these Group and Team Blogs, both personally and for business.  How would you use a Team or Group Blog for your Business?


Re-Bloggged 4 times:

Re-Blogged By Re-Blogged At
  1. Mr. R.E. Scribble 01/07/2009 03:15 PM
  2. A. Keith Hebert 01/07/2009 09:04 PM
  3. Mirela Monte 01/07/2009 09:59 PM
  4. Roland Woodworth 01/07/2009 11:18 PM
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Comments 148 New Comment

June Stark
Las Vegas Condos & Luxury Homes Expert
Elite Realty-Luxury Homes & Condos On & Off the Strip

Thanks for all you do.  As for what posts are featured - I for one enjoyed the post on defragmenting my hard drive...something I have neglected to do for awhile.....I like the posts you feature...some comments sounded like SOUR GRAPES to me!  Keep up the good work.

February 08, 2009 02:10 PM
Steve Mattison
Ozarksagent Steve Mattison - ABR, e-Pro - Branson
Keller Williams Tri-Lakes Realty of Branson

Brad, you sure know how to get a lot of comments on a blog:)  Just posted this to see if the avatar showed up and it did, thanks.

February 16, 2009 02:51 PM
Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods | Savvy + Company Real Estate

Hi Brad!  You know, I'm looking for one of the great team outside blogs that Bob had shown me in the past and cannot find it--while searching for it, I found this post and realized that I hadn't thanked you for the compliment above and referring Barb Salzo to my blog!  You're the BEST!

Have a great Tuesday!

Debe in Charlotte

February 16, 2009 09:10 PM
Brad Andersohn
ActiveBrad 707.646.1876
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

June - there is a ton of great information floating around in the rain, glad you are enjoying it here.

Steve - and your avatar looks great, and familiar too!  (Big Smile)  :-))

Debe - you are too sweet!  Thank you.  You should check out these team blogs, they are pretty cool. or or or, these are some pretty good samples of multi-authored group or team blogs.

February 17, 2009 11:34 PM
Brian Schulman
Lancaster County PA RealEstate Expert 717-951-5552
Coldwell Banker Select Professionals, Lancaster PA

Brad, thanks for the ideas. I'm beginning to get a clue about what can be done with these...

February 24, 2009 02:55 PM

Brad Andersohn

ActiveBrad 707.646.1876
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