Do consumers even visit ActiveRain?

Reblogger ASHEVILLE 1031 SIGNATURE PROPERTIES specialists in - LAND,INVESTMENT ACREAGES, AND LUXURY HOMES
Real Estate Broker/Owner with Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. 209970

just in case you missed this one...it's just too good to miss!

Things to Consider...the energetic and successful track record of Active Rain...and our good fortune to be here...

Original content by Jon Washburn

I just stumbled upon the comment above that was a part of a post where people were debating the returns on various online real estate websites.  I have heard the sentiments of the comment above numerous times since founding ActiveRain. Because of the rich professional-to-professional networking that happens everyday on ActiveRain some people dismiss the great consumer reach of the site.  This is likely our fault as we tend not to toot our own horn regarding our accomplishments. As a result we have done a poor job educating the industry as to the power inherent in ActiveRain to connect real estate professionals with consumers.

I track our traffic numbers on a daily basis. It's a borderline obsession for me. When you've built websites your whole adult life, this tends to happen. For example, I know that yesterday was our second highest number of visitors ever to the site. 88% of our visitors on a monthly basis come from search engines or referral from other sites. These are potential clients doing search queries that are leading them to your posts.

But the stat that jumps out at me that lets me know ActiveRain is MUCH MORE than 'primarily a peer-to-peer platform' is this: the number of members on our site is quite a bit less than 10% of our unique visitors per month. That means there are over 9 consumers hitting the site for every one member.........and when you factor in how many of our members are actually contributing content, that number gets even higher.

As I was getting ready to write this post, I did some additional research and found the graph below that compares ActiveRain's traffic with other "big boys" of our industry: ColdwellBanker.com, REMAX.com, Century21.com, and KW.com.  It is exciting for me to note that we started off one year ago in 5th place (out of 5) in this group and now we are ranking in 2nd place with almost a 200% yearly growth rate.

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Rainmaker
140,099
Kimo Stowell
JDS Consulting: Decor Design and Merchandising - Honolulu, HI
Real Estate Merchandiser

Aloha JaneAnne,

Thanks for putting together this information. The stats for AR are impressive. I think more Active Rainers should get the hint and start contributing more.

Peace,

Jan 14, 2009 02:57 PM #1
Rainer
57,118
Deb Hurt
Realty Pro Albuquerque - Albuquerque, NM
ABR, e-Pro,Green, TRC

I hate tracking stuff like this and I love that other people do it! This is impressive. Thanks for putting it in the spotlight so everyone can see how effective it is.

Jan 14, 2009 06:17 PM #2
Anonymous
Anonymous
Anonymous

I googled real estate agents in my town and wound up on my AR page, so yes, this is a great place to be. Now if I could only get an actual lead..........

Jan 15, 2009 09:32 AM #3
Rainmaker
814,357
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

Great stats for Re/Max website! 

Jan 15, 2009 09:36 AM #4
Rainer
73,665
Sabrina Kelley
ERA The Herman Group - Woodland Park, CO
Pikes Peak Region Realtor, Teller, Park and El Paso County Colorado

Congrats on your max hits. I am in need of a new website so I am going to head over to yours and reap a few new good ideas. I love tracking my website stats.

Any clues on why your numbers were so high? Did you have get a push from some advetising push or a media event?

 

Jan 15, 2009 03:51 PM #5
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Ambassador
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