Since it is January, all of my posts will be about those goals that we all set for ourselves at the beginning of the year. Some are vague; get more organized, cut marketing budget while increasing referral rates, etc. Some are very specific; find new contact manager software, upgrade flyer software, make-over the CMA, etc. But seriously, how are you getting there? Or did it move to the back burner already?
Let me share my 'madness method' with you, because it's so simple, it works! Look at your list, and zero in on three SPECIFIC things you could do at least 4 times a week to move you toward your new goals. For example, let's use these three: 1. Gather testimonials for my web site by offering to enter the participants in a drawing for dinner for two 2. Develop an automated email report for my sellers on my marketing activities and showing activity 3. Ask someone I know if they know a person who is looking to buy or sell a home at least twice a week, and ask for their information right there.
OK. Simple goals, right? But ALL of them have the potential to get lost in the details of the day. Here's my Post ItMethod, and it would take less than 30 minutes to set it up. Buy Post It's in 3 different colors. Copy your top 3 tasks on each color of Post It, this will give you 9 Post Its total, 3 for each specific task. Take the first color, and post the little stickers somewhere you will see them every day - except for your desk - They will get lost! Some examples of areas to post them: Bathroom Mirror, Refrigerator Door, Coffee Maker, Dashboard of your car, inside your favorite book, near your television, on your ipod, with your vitamins/medication, etc.
Now, every time you complete the task, put a checkmark on the Post It and the date of the check mark. Once the Post It has 4 checkmarks on it, you can replace the Post It with the next color. Same thing - after every completion, put a checkmark with the date. 4 checks? Next post it color! Now you're moving into week 3, wow! You will feel so exhilarated getting these things done, you will start the entire process over again. And guess what? By week 8 or 9, you may very well see a result of your efforts in a new lead or a new client.
Ready, Set, Post It!