Have you completed Part 1 - De-cluttering? GREAT! You are now ready to move on to the next step:
De-personalize: The goal here is very simple. You want to remove everything that provides any information about who lives in the house. Family photographs; the refrigerator covered in artwork, magnets, notes, etc. if you are a collector, store away that collection. You may have already done this during your de-clutter step. If not, do it now. There are two thoughts on this. First, collecting something like antique dolls provides personal insite into the homeowner. We are trying to have the potential buyer imagine living in the home. If they don't like antique dolls, this can turn them off. The buyer may not even realize this is happening. Second, the collection may be valuable. Don't risk it.
Remove all distractions. You want the buyer to see the space and imagine their things in it.
This is a short post. There really isn't a lot of detail here. Just do it!