Sooooooooo... why is a 1/2 Irish, 1/2 French Canadian so excited about the election of an American president??? Two words, hope & change!
Since September 11th, 2001 we've all been through a lot. The world seems to have bought a one way ticket to hell with no way back. For many of us... Americans, Canadians, Europeans, etc... today feels different.
There is something about President Obama that gives us hope and a glimpse into better days ahead, new things to come.
I'm an optimist by nature and have enough life experience to know that no matter how bad things get, eventually they turn around. January 20th, 2009 feels like one of those pivotal moments.
It's not just because Barack Obama is young, bright, fresh or so freekin' articulate, it's because I can really relate to how he does things. He's in touch with how the world works and communicates and he's made it perfectly clear that it won't be "business as usual" in Washington.
The fact is that when the U.S. sneezes, the rest of us get a cold. So like you, I'm hopeful, happy and excited that you/we have a new President.
So what does any of this have to do with marketing? One of the things that really got my attention during the election campaign was how Barack Obama understood and used social media to raise funds, to reach out, connect and get his message across to so many people in so many ways. We could all learn a few lessons from his online marketing strategies.
Check it out, grab a free copy over at Edelman, Digital Public Affairs... download
Another good read on this topic is Barack in Business by Chris Brogan
from Be Careful Out There... by Peg Silloway
- whatever you write and publish to the Internet can be seen by anyone
- and that it never, ever goes away
from Are You Hiding Behind Member's Only Posts? You Might Want to Read This by Shane O'Gorman
- Do you really think its only agents who read the members only posts?
- Never forget that anyone can sign up for an AR account
and from Don't Get Sued by Seth Godin
"Before you write something negative about another person, you need to realize that the casual nature of your post doesn't protect you from a lawsuit"
If you're time challenged like me and there aren't enough hours in a day to sort through the mountains of info being posted on the web, here are some of my favorite reads from the past few days...
- The Winnie the Pooh Guide to Blogging by James Chartrand
- Apple faces credibility crisis over Jobs' health by Tom Krazit
- BMW seeks opinionated porsche drivers by Marc van Wageningen
- Blog Tips for Rain Drips Rich Jacobson
- How To Create an ActiveRain Outside ActiveBlog - 10 Easy Steps Brad Andersohn
- ActiveRain from 97 feet up Jonathan Washburn
- Focus On Things You Can Control Rather Than Things You Can't Control Justin Williams
- Why your company needs an on-line community manager! Matthew Kelly
- Do you show courtesy to those blogs that you reblog? Jeff Belonger
- Bloggers - Would a Judge Rule in Your Favor? Teri Ellis
- An upside to the down economy? Fred Light
- Filthy Stinking Rich! Dave Park
- Twitter Works! I Got A New Client Because I "Tweet"! Michelle Minch
- Do You Write What YOU Want, or What CONSUMERS Want? Jeff Dowler
- DYI Home Staging Kristina
- 30 Days Free, MP3, and Me Margaret Rome
- Free Virtual Tours Jen Bowman
- Goldilocks and the 3 Realtors Steve@ Amazing Video Tours
The posts listed above are just a small sample of the news, ideas and resources from the past few days by some of the sharp cookies that hang out in The Art Of Marketing You group