Where's do you get the most "bang for the buck" in online advertising?

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Real Estate Agent with Kiemle & Hagood

We stay on top of website placement, search engine sponsorship, banner advertising, etc., but I'm wondering what other agents have experienced.

I like the results I've seen from yahoo targeted marketing, google online marketing, and realtor.com.  It seems that the best results from been from yahoo?

Anyone have some thoughts on paid (or even better unpaid) online advertising?

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Rainmaker
1,368,882
Donna Harris
Realtor, CDPE & ASP - Hill Country Lakeway Austin
Regent Property Group

Most of my bang has also been from yahoo, but with the latest stats showing 60+% are using Google, I'm going to up my Google marketing and see what happens.  I also just signed up with Zillow's new program on Tuesday and my ads have gotten 3177 impressions with 18 click throughs to my website.  That's a .0056657% conversion and they told me to expect about .005% so I'm slightly above average. It's only been 3 days, but I'm sure the numbers will drastically pick up once people get their W2s and start seeing what their refunds are.

January 23, 2009 07:51 PM
Ambassador
559,286
Julie Chapman
New Homes Sales
Lennar

I would say Active Rain's Localism has been the best for me....I have done well with Craig's List and Trulia in the last year as well.

January 23, 2009 08:16 PM
Rainmaker
240,721
Mott Kornicki
Waterway Realtors, Notary Public
• Waterway Realty, Realtors® • Broker • South East Florida •

Chris~

What works for some may not work for others. That may seem ridiculous... But, actually it makes sense. I for one, prefer to have fewer incoming calls of quality- as opposed to being swamped with all sorts of questions and comments, etc.

Active Rain is by far my site of choice- followed by trulia®, zillow®, RealBird®, Craigslist®, BackPage®... It goes on and on- and those are free of cost!

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Real Estate In Miami // Mott Kornicki // Associate | Broker

Aventura // Bal Harbour // Sunny Isles Beach

January 23, 2009 09:01 PM
Rainmaker
543,931
Kathy Toth
Ann Arbor Real Estate Experts - Kathy Toth Team
Ann Arbor Market Center Keller Williams

You know, social media marketing is really the way to go right now.  Twitter, Active Rain, LinkedIn, Facebook, etc. are all absolutely free and can result in quality leads.  Look into your social media options.

Kathy

January 23, 2009 09:28 PM
Anonymous #5
Anonymous
Anonymous

I am actually surprised by yahoo. I thought most traffic will come from google. I always thought Yahoo is half dead or something.

January 23, 2009 10:22 PM
Rainer
11,887
Chris Schreiber
CCIM
Kiemle & Hagood

Thanks for the great feedback.  I am finding the social media outlets to be valuable (both because they are generally FREE and because it's a great way to network on a larger scale).  I believe we are going to cut back on the online campaigns in favor of more legitmate lead generation instead of just clicks.

Thanks again for everyone's valuable feedback!

Chris Schreiber

 

January 26, 2009 04:35 PM
Anonymous
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Rainer
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Chris Schreiber

CCIM
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