I haven't been blogging much lately. No, I didn't quit real estate. The thought has never occurred to me. When things get tougher, so do I.
What am I doing to deal with the market down turn?
First and foremost I got a black lab puppy, Jack, for Christmas. I am spending more time walking, enjoying the spectacular scenery in Del Norte County and I'm making it my mission to share what my county has to offer longtime residents and newcomers alike.
Second, I read Gary Keller's new book, Shift. I have implemented only a few of his suggestions and they have made a world of difference in my business.
I am rereading the book now and highlighting and prioritizing the rest of his tactics into my business. I honestly believe 2009 is going to be my best year ever, and yes, our market is down, but I'm not.
The tactics I have instituted:
- Set-up lead capture forms on my website - I never felt this was necessary, but his argument for doing so set me straight.
- Give something of value away free so clients will register. Go to my website and click on the foreclosure button or click on the foreclosure button below if you want to see what I've instituted. It's working better than I had hoped.
- Focus my energy on results - the only way you can do this is to monitor what is working and change what isn't.
That is all I have implemented so far, but there's a lot I'm going to add and when I do, it's going to be crazy busy, right now it's just getting busy.
Today I had a call from an agent . Her client is registered on my website to receive my foreclosure alerts. The client emailed this agent and asked her to show her the listing that Fran emailed to her! This agent is someone I like very much and she trusted me enough to let me know who the client is (I have her clients contact info and the agent and I work for different brokers). The agent was unaware of the listing her client wanted to see, so I helped her find it in the MLS.
Since instituting my lead capture forms on only two of my webpages, my website hits have doubled from 1000 a week to 2000 and I have captured about 20 leads. I expect to convert some to believers in Fran's customer service and the value I bring to the transaction.
So, I have Jack to slow me down and help me smell the roses, and Gary Keller and Shift to keep me in the game, no, to keep me at the top of my game.
If you haven't read Shift, you need to.
I am here to assist you with your real estate needs!
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THE REDWOOD COAST REAL ESTATE CONNECTION
Bus: 707-464-5400, Cell: 707-218-8162
My Blog: Fran's Blog
Fran is the #1 buyer's agent for 2007 and 2008 per CCMLS