Shift by Gary Keller, His Tactics are Bringing Results

By
Real Estate Agent with RE/MAX Coastal Redwoods

I haven't been blogging much lately. No, I didn't quit real estate. The thought has never occurred to me. When things get tougher, so do I.

What am I doing to deal with the market down turn?

First and foremost I got a black lab puppy, Jack, for Christmas.  I am spending more time walking, enjoying the spectacular scenery in Del Norte County and I'm making it my mission to share what my county has to offer longtime residents and newcomers alike.

Second, I read Gary Keller's new book, Shift.  I have implemented only a few of his suggestions and they have made a world of difference in my business.

I am rereading the book now and highlighting and prioritizing the rest of his tactics into my business.  I honestly believe 2009 is going to be my best year ever, and yes, our market is down, but I'm not.

The tactics I have instituted:

  • Set-up lead capture forms on my website - I never felt this was necessary, but his argument for doing so set me straight.

  • Give something of value away free so clients will register. Go to my website and click on the foreclosure button or click on the foreclosure button below if you want to see what I've instituted. It's working better than I had hoped.

  • Focus my energy on results - the only way you can do this is to monitor what is working and change what isn't.

That is all I have implemented so far, but there's a lot I'm going to add and when I do, it's going to be crazy busy, right now it's just getting busy. 

Today I had a call from an agent .  Her client is registered on my website to receive my foreclosure alerts. The client emailed this agent and asked her to show her the listing that Fran emailed to her!  This agent is someone I like very much and she trusted me enough to let me know who the client is (I have her clients contact info and the agent and I work for different brokers).  The agent was unaware of the listing her client wanted to see, so I helped her find it in the MLS. 

Since instituting my lead capture forms on only two of my webpages, my website hits have doubled from 1000 a week to 2000 and I have captured about 20 leads. I expect to convert some to believers in Fran's customer service and the value I bring to the transaction. 

So, I have Jack to slow me down and help me smell the roses, and Gary Keller and Shift to keep me in the game, no, to keep me at the top of my game.

If you haven't read Shift, you need to.

Del Norte County foreclosure listings    Del Norte County luxury home listings    Del Norte County MLS  Del Norte County custom home listings

I am here to assist you with your real estate needs!

 Fran Gatti Del Norte County Real Estate Agent Brought to you by Fran Gatti at  REMAX
THE REDWOOD COAST REAL ESTATE CONNECTION 
Bus: 707-464-5400, Cell: 707-218-8162
Email: frangatti@remax.net
Website: FranGatti.com
My Blog: Fran's Blog
Fran is the #1 buyer's agent for 2007 and 2008 per CCMLS

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 Fran Gatti

Brought to you by Fran Gatti at  REMAX
No one works harder for you! 
Bus: 707-464-5400, Cell: 707-218-8162
Email: frangatti@remax.net
Website: FranGatti.com
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Topic:
Real Estate Sales and Marketing
Groups:
Learn to be a Top Producing Listing Agent
POSITIVE ATTITUDE for the Weary Soul
RE/MAX Active Rain Bloggers
SHIFT - It's not about the market, it's about what you do!
Real Estate Rookie
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crescent city ca real estate professional

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Show All Comments
Rainer
19,097
Ursula Lowther
Keller Williams Realty First Atlanta

Hi,

I thought I would make a suggestion on your book. I have taken my Shift Book and my MREA book up to Staples and or Office Depot and had them spiral bind it. This makes it easier to write notes and reference in. It costs about $6.00 or so and well worth it. It makes it easy to review and highlight and make notes in.

Hope this helps.

January 28, 2009 12:24 PM
Rainmaker
445,481
TIM MONCRIEF
$44,530,000 2013 Production (breg)
Bartlett Real Estate Group, llc

Excellent post.  I am teaching this book on a chapter a month to agents in Austin and loving it.  The sad part is that some just don't get it even if you show them the numbers.  Dude.....take half of your competition out of the market of any industry and you will be on top of the world....in time.

January 28, 2009 02:46 PM
Rainer
24,603
Keith Pound
Realtor, Auctioneer - Louisville, KY - 502-645-5950
EXIT REALTY CRUTCHER

Thanks for the post, I have read MREA, but need to get SHIFT, been doing a lot with foreclosures myself. Added registration to my site also and getting several leads myself. 

January 28, 2009 08:39 PM
Rainmaker
181,596
Debbie DiFonzo
Lebanon MO and Buffalo Missouri Real Estate
Debbie DiFonzo - United Country VIP Realty, SW Missouri

I have Shift sitting here - haven't started reading yet. I've given lots of thought to forms, but have hesitated. I've been to your site - great job Fran!

January 28, 2009 11:46 PM
Rainer
76,189
Scott Gephart
CRS - Medford Real Estate
The Atlas Group

I have just ordered Shift. I am sure it will be awesome just like his 2 previous books.

January 29, 2009 12:18 AM
Rainmaker
160,070
Colleen McConnell
Tallahassee Retired Realtor

Great post. I enjoyed Shift and also the Millionaire Real Estate Agent. They are both full of practical advice and it's probably time ro re-read them.

January 29, 2009 06:17 AM
Rainer
32,333
Marie LaVoise, ABR, SFR, AHWD Certified Relocation Specialist
JKA Properties / Meli G Realty & Investment Group

Great Post and Great Book! Shift is the best book I have read in a long time.

January 29, 2009 09:13 PM
Rainer
10,311
Doris Barber
Real Estate Virtual Assistant
Busy Agent Support Services

I just started reading "The Millionaire Real Estate Agent" last night.  I guess I will have to read "Shift" as soon as I am finished :-)

January 29, 2009 09:59 PM
Rainer
28,432
Gina Zimmerman
Fort Wayne Real Estate
North Eastern Group Realty

Okay, now I am excited to spend my Friday night reading Shift instead of sitting in a movie eating popcorn.  Thanks for the information on your foreclosure button.  So many hits on your website makes me realize that I am with the wrong company.  Appreciate your getting me off my butt:-) 

January 30, 2009 04:25 PM
Rainmaker
260,882
Kelly Young
Colorado Springs Real Estate ~ 719-226-0126
The Platinum Group Realtors

Fran, great post and many thanks for the recommendation on Shift.  It sounds  like a great read and could not come at a better time.  Wishing you much success...

February 03, 2009 01:07 PM
Rainmaker
349,511
Lori Mode
Mode and Durham, Your Elk Grove Real Estate team
Keller Williams Realty - Elk Grove, CA Homes for Sale

Great book!  We are starting a Shift Book Club at our office tomorrow...I can't wait.  I've read the book twice and am starting on my 3rd time...each time I get more out of it! 

And I love your idea about the foreclosure button.  We list a lot of REO properties and I never thought of using a button like this and capturing the information!  Thanks for the suggestion.  I'm going to give it a try right away!

February 03, 2009 11:52 PM
Ambassador
248,547
Fran Gatti
Realtor, CDPE, RDCPro - Crescent City CA Real Esta
RE/MAX Coastal Redwoods

Lori,

That foreclosure button has overwhelmed me with leads. Give it a try, but set a system in place to handle the leads so you don't lose them.

Thanks for reading my post,

February 03, 2009 11:58 PM
Anonymous #76
Anonymous
Anonymous

sounds like it is a good book, and after ready many of the posts i think i will go buy it.

February 10, 2009 11:52 AM
Rainmaker
85,344
Sharon Harris
Realtor
Coldwell Banker Select Pros.

This sounds like a must read. I am going to get ahold of this real soon. Thank You

February 11, 2009 09:45 AM
Anonymous #78
Anonymous
Anonymous

This is one of my top ten books to read this year, thanks

Charlie

www.exitwithcharlie.com

February 12, 2009 03:53 PM
Rainer
11,711
Jimmie Sims
Keller Williams Realty

The shift book is great. Have you thought about a shift bookclub? Great way to get the shift spread thru out your office.

February 12, 2009 06:14 PM
Anonymous #80
Anonymous
Anonymous

Fran, it's wonderful to see that you've not only read the book "Shift", but embraced it's contents.  Sounds like you will have a great year in 2009!  I just spoke to a broker of Coldwell Banker who bought the book for all of his agents to read and use.  The only thing missing for you and the CB agents is being with Keller Williams!  Best of luck in 09 and enjoy Jack! 

February 15, 2009 09:34 AM
Rainer
72,873
Marian Gregor-Ann
Arbor area Real Estate
Keller Williams

Hi Fran, I got to this post from your post on "Realtor.com- is it worth paying for the enhanced package?"  Anyway, Congrats on Jack! I also have a Jack (actually, Jackpot). Although my boy is a chestnut red 1,750 lb HORSE!!!  I'm so glad that you have found out about the SHIFT book. It is awesome, isn't it?! Kudos on implimenting some of the tips. Like a previous poster I had my Shift book sprial bound. It is annotated w/ lots of yellow highlighting!  Gary Keller is a brilliant thinker. He has a knack for getting to the heart of a matter. I was fortunate to see him at the first Shift tour (which was in Michigan). We have a weekly Shift book club that meets each monday. Agents from many different companies attend. We all help each other succeed! Here's wishing you continued success.

May 26, 2009 01:21 PM
Rainer
13,019
Dana Faircloth
Broker/Owner
@ Home Realty

Hey Fran,  Just got both books----I can't make up my mind which to read first!! I also have Top Producer and I'm working on my website to add the foreclosure button. Thanks for the info.

October 15, 2009 10:26 AM
Rainer
7,399
Francis Miele
CRS, CBR
Miele Realty

Hi Fran,

I've read alot of real estate books but this one I'll definitely buy. That's for your tips and great web site.

 

October 25, 2009 01:36 PM
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Ambassador
248,547

Fran Gatti

Realtor, CDPE, RDCPro - Crescent City CA Real Esta
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