REALTORS of the future: An English Degree is no longer obsolete!

By
Real Estate Broker Owner with LKN Realty, LLC 242267

Old Books

 

So, what will the future REALTOR look like?  According to an article by Saul Klein I read on Inman News yesterday, not as different as you might think:

"Agent 2015 will posses:

  • Generational communication skills
  • Negotiation skills
  • Technology skills
  • Online social skills
  • Writing skills.  "The agent of the future will be able to express him or herself in writing.  The lost art of writing will make a comeback."

Wow, writing skills! 

When I graduated from UC Berkeley with a BA in English in 1974, liberal arts degrees were considered somewhat useless.  The job market was tough but I actually got a great job in business.  Everyone used to ask me if I was going to be a teacher...truly, why else would I major in English and what else could I do with this rather useless degree?

Fast forward to 2009 and think about all of the writing a Realtor does on a daily basis: 

  • Writing copy for listing brochures
  • Writing copy for advertising
  • Writing press releases
  • Emails
  • Marketing pieces
  • Newletters
  • BLOGGING

Truly, to be a good, full-service Realtor these days requires at the very least a basic ability to write.  Be honest, when you read a poorly written flyer or post, don't your cringe just a bit?  On the other hand, isn't it a joy to read just about any post written by members here on ActiveRain like Lola Audu, Jason Sardi, Jeff Dower, Jim Crawford, William Johnson and so many others who are exceptionally good writers. 

The lost art of writing is already making a comeback we just don't focus on it like we do technology.  NAR and all of our local REALTOR associations should start offering writing classes for CE credit.  We have myriad classes on Excel, Publisher, Contact Management, and even blogging but I have yet to see anyone offer a class for creative writing. While you at it, why not add a good class on photography as well!  

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
Active Rain Newbies
Bloggers Choice Selections
Dedicated Bloggers
Fraiche Aire
The Art Of Marketing You
Tags:
writing skills for real estate agents

Comments 39 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the balloons to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Anonymous #35
Anonymous
Linda Bryan

I find I'm writing more in this career than I ever imagined. With listings, press releases, blogs, emails to my clients, my wordsmith skills are keeping me busy. I've also found a terrific mentor because I was able to write a letter for her, and she was most appreciative! My English major continues to pay off and I believe it always will. Finding time to write my memoir--now that's another problem.

February 02, 2009 12:38 PM
Rainmaker
86,736
Tamara Dorris
Davis & Davis

Hi Diane,

As an adjunct online English professor I HAD to read your blog when I saw the title!

Very good indeed. I didn't see the article in Inman but I think you summarized and commented on it beautifully. In fact, I've ALWAYS said to my real estate students (I teach RE too), that anyone can learn to fill out a contract...it's the communication, negotiation skills that count.

And yes, with social media and copywriting, our English writing skills will come in mighty handy!

Thanks!
TD

February 02, 2009 02:57 PM
Rainmaker
138,318
Paul Silver
Rhode Island full service real estate firm
Focus Professionals, Inc. Rhode Island Real Estate

Good ole Saul makes a good point sometimes... but from my perspective, Liberal Arts degrees, espeically those that develop better writing adn communications skills, have always been the best set of skills development for a University student and a career minded person... How to think on one's feet is what is most important, and then communicating that to the customer/client, is key... but this is not new, and has in fact never changed.

Many think/thought that technical degrees or business degrees were the best way to success... but if you look at statistics over the years, the best and brightest have more often been liberally educated people (English, History, Philosophy, Social Science, etc.), not technically educated (accountants, engineers, business majors, marketing majors, etc.)

That said, I am glad to see that some in the media are re-recognizing this long true fact.

February 03, 2009 10:25 AM
Rainmaker
128,109
Mike Henderson
HUD Home Hub - 303-949-5848
Your complete source for buying HUD homes

If I could go back in time I would learn to write better.

February 04, 2009 02:24 AM
Rainmaker
244,206
April Hayden-Munson
Brookfield Wisconsin Real Estate

Diane --- I agree with Lenn - SHHHH.  Some can't even spell - even with spell check.  I personally wouldn't hire someone to sell anything for me if they post a blog with spelling errors.  (Makes me laugh a little when I see basic mistakes.) I hope that doesn't make me a "bad" person, I just think spelling correctly is an easy thing to get right. I may not be the best writer, but I try!  (I also have a dictionary at my desk... I use it almost daily.)

February 04, 2009 03:29 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
285,731

Diane Aurit

Lake Norman Real Estate
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information