Open House Sign In Sheets

By
Real Estate Agent with RE/MAX Realty Services
http://actvra.in/4nfy

When I do my open houses I have a basket that I bring all of my open house "stuff" with me to the house.  I have fliers, brochures about the house and myself, business cards and my open house sign in sheets.

When I get to my open house, I turn on all of the lights, put out a little snack or candies - I have to wrestle myself to not eat the stuff- and then I set out the sign in sheet with a pen for all to freely give me all of their pertinent information.

Now as folks come in and sign in, you know you get varying degrees of information. The old "press hard the third copy is yours ;0)"   Name, maybe it's real, maybe not.  Telephone number?  You mean there was a line for a telephone number?  Address or email address, not on your life.

You know what I am sayin'.  I don't want to share my information with strangers so I completely understand. 

That got me thinking.  I don't do a lot of open houses.  I do them in areas that I farm in and I know it will be a home that will generate a lot of traffic.  I want to generate the traffic for the house, I am not an agent that is only there to pick up buyers.  If I make a connection with a buyer, that is great, but I am trying to sell my listing.  I know you all think I am nuts, but hear me I do opens in areas I know open traffic is good.

With all of that said, I don't ask anyone to sign in anymore.  I have the sheet there with a pen, but I don't ask for people to sign in.  I decided if the person was interested in the house they will ask me questions, I give them all of the paperwork, answer questions and give them all of my contact information.  Funny thing is that when I don't ask the folks for their info and we do "hit it off" if you will they are so willing to give me their information?  People are so funny sometimes?

I figure what was the point in have a bunch of fake addresses and fake phone numbers?  Might as well save a tree.

Anyway, I did an open last weekend, answered questions and provided information and guess what?  The people called me back and wanted to look at the home again and are potentially interested in putting in an offer.

Since I have just kind of done away with the sign in sheet per se it seems that I have made more contact with folks coming back to me from the opens.

I figure if I make them sign in, they aren't going to give me what I am looking for anyway.  I think people like for us to seem more like consultants than sales people and by not pushing the sign in maybe they feel a bit more at ease with me? 

I don't know, it just seems to give me better leads from my opens? 

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Rainmaker
188,214
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

Thanks Again everyone.  This is really good feedback.  I was feeling kind of unsure when I first started doing this.

@craigmische, I follow you, but I will double check.  Glad twitter worked :)

Robert, that is what finally made me just give up.

Sally and David,  I am not being hateful just saying,  I have never - in 20 years of being an agent - had a seller ask me, require me, or anything in regard to the sign sheet at an open house.  When I heard that going through and open, I just figured that was the agent's manager talking.   The other thing, is how do we know the name on the sign in sheet is real anyway? 

 

Jan 31, 2009 11:40 PM #12
Ambassador
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Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Audrey, I wait until they're on the way out to ask for their information.  At that point, we've talked a bit and they tend to give me their real names and stuff.  And I write it - in my handwriting so I can read it.

Jan 31, 2009 11:51 PM #13
Rainmaker
188,214
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

Pat, that is a good way to do it.  By then you have talked to them.  That is what I have been doing if I have established some conversation with them, good suggestion.

Feb 01, 2009 12:13 AM #14
Rainmaker
198,270
Mary Strang
Viroqua, WI
Real Estate

Ditto, I find that most do not want to sign in, don't want to tell you their name and it is all about staying anonymous unless they like it. It's a mind set for todays buyer.

Feb 01, 2009 08:49 AM #15
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Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

This makes so much sense to me......I think it's a much better way to approach an open house.

Feb 01, 2009 11:17 AM #16
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

AJ...

First of all I'm hoping you don't mind me calling you AJ :)

Now about the open houses. They don't work very well in our market. We used to do them. The last one we did all BB and I did was sit around and munch out on the all the food we had catered. Regardless of much we've tried we can't get Poinciana to attend opens. That being the case, we now have our Sellers do yard sales. It kills two birds with one stone. The home gets a little exposure and the Sellers have the opportunity to get rid of things they don't need or want :)

TLW...ROAR!

Feb 01, 2009 05:43 PM #17
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Audrey... hey stranger... forget about me?  lol  In any case, yes, people are strang. It comes down to the pressure aspect of things. Do the opposite and people will follow...  don't bug and they usually will call you. But not always... in any case, yes, this is interesting.

jeff belonger

Feb 01, 2009 11:58 PM #18
Rainmaker
188,214
Audrey June-Forshey
RE/MAX Realty Services - Darnestown, MD
GRI, Gaithersburg, MD

Mary, So funny that your remark is exactly what we learn when doing online marketing these days. Same should apply to open houses.

Hi Ann, Thanks.  This has just worked better for me recently.  I can't believe it has taken me so long to figure this out.

TLW, AJ is great.  I have been AJ my entire life.  I think at some points people thought that was my name.  Anyway, You are so smart to do the yard sales!!  There is one agent here that has done that before and I always wondered how well that worked?  Thanks for the idea!!

Jeff, I have been missing talking to you!! I have been running like crazy!!  I think Mary's comment is good, as we learn about online marketing, they want to stay anonymous until the are ready to take the next step.

Feb 02, 2009 07:59 AM #19
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Jesse & Kathy Clifton
Jesse Clifton & Associates, REALTORS® - Fairbanks, AK
Fairbanks Alaska Real Estate Specialists, 907-328-9328

I can't remember the last time I did an open house.  I stopped doing them because I wasn't trolling for buyers and sellers and I agreed that letting strangers into their home might not be a great idea.  I agree with you on the connection though... folks are a lot more apt to make that connection with a real live person vs a sheet of paper!

Feb 02, 2009 01:49 PM #20
Rainmaker
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Authentic Feng Shui Expert

Audrey, The last time I walked into an open house here (more out of curiousity), I was told--not asked--to sign in.  I'd say leave out brochures and magnets so people can find you if they're looking for a realtor and a home.

Feb 02, 2009 08:12 PM #21
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Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Miss me?  then come on over and visit... lol   I finished up my first time homenuyers tips series...  PS... want to be a guest at the AR gathering in Philly?  You can travel like I plan on doing in the next several months.  Philly in February... Atlanta in March...   Chicago in the summer and possibly Miami and San Fran,...  ;o)

Jeff Belonger

Feb 02, 2009 11:36 PM #22
Rainmaker
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Debbie Summers
Charles Rutenberg Realty - Orlando, Florida - Lake Mary, FL
MoveToLakeMary.com or 407-758-1020

I think people are afraid that they are going to get a strong armed sales pitch...  I've had great success with open houses in previous years... This market has really put a damper on them here.

Feb 03, 2009 03:00 PM #23
Rainer
31,548
Steve Edwards
Strait Realty - Port Angeles, WA

Chiming in quickly.....:) I found this blog article very helpful ...... Thank you all for your thoghts and opinions...

Apr 11, 2010 01:33 AM #24
Rainmaker
566,094
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

This post is over a year old, but is still timely.

Sep 12, 2010 09:17 AM #25
Anonymous
Anonymous
Joe Ballesteros Excellence Real Estate (Whittier, California)

I agree that sign-in's can be a bit in your face. If you can connect in the first critical 15-20 seconds of the greeting there's an excellent chance you'll get the call back and the prospect will remember you. So make that first 15-20 seconds of your greeting dynamic

Oct 13, 2010 07:46 PM #26
Anonymous
Anonymous
Joe Ballesteros Excellence Real Estate (Whittier, California)

I agree that sign-in's can be a bit in your face. If you can connect in the first critical 15-20 seconds of the greeting there's an excellent chance you'll get the call back and the prospect will remember you. So make that first 15-20 seconds of your greeting dynamic

Oct 13, 2010 07:46 PM #27
Anonymous
Anonymous
Aman Dhillon

I find that many people don't want to sign in either, BUT...we have to educate them on the potential opportunities we may have for them.  I think it's easier to ask for their email address and let them know we come across many neighbors that want to sell, and may be able to show them properties before theyre on the market, or send listings of others in the area, etc. 


May 27, 2011 11:29 PM #28
Rainer
333,112
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

You cant pressure people to sign in but have to slowly gain raport and then have them sign in at the end. If they sign in at the begining u might get fake name and number

Jun 10, 2011 12:31 AM #29
Rainer
4,528
Ron Moorhouse Loan Officer
First Cal Mortgage - Modesto, CA

I know this is an old post, but I think you have reduced this down to doing a sign in sheet or not.   How about doing a sign in sheet differently to get real information and provide value to those who sign up.  Our sign up sheet also puts their name in a hat for a drawing at the end of the open house.   We advertise openly that we understand why people do not like to sign in and tell them openly that we will call and send emails of value and that they can opt out on the very first one if they like.    You cannot get where you need to be today using methods that got you to where you are now!   Think outside the box!

Aug 20, 2011 09:50 AM #30
Rainmaker
178,697
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Norwell, MA
Massachusetts Broker Owner

I too feel that sign insheets are an invasion on the potentials coming through.

Have plenty of information on your property being opened and your business cards, spend time making them comfortable, spend more time listening then talking and expect a call from them if they are interested.

Aug 08, 2014 05:58 PM #31
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Audrey June-Forshey

GRI, Gaithersburg, MD
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