Your Active Rain Profile Page- Make It Shine For You!

Real Estate Agent with International Properties and Investments LLC
Your Active Rain Profile Page- Make It Shine For You! 

I wrote a post about how to best use the link of your first and last name for Active Rain, how to make it an part of your overall SEO strategy and how to grab attention with it. Remember to go back and read it if you have not optimized your first and last name fields on your profile in Active Rain.

The next post in this series of articles to help you make the most of your Active Rain blog was the post about how to best use the other contact information and description section of your profile area on Active Rain. So if you are following along you should have made all the necessary changes and additions by now.

This article is going to address the body of your profile page. These are the sections that are listed right below your blog description.

There are three sections here. You can rename each of these sections. I highly recommend you to change these to some of your keywords and make them appealing to your audience.

I read a lot of profiles and most of them can be more fully optimized and more engaging. While you need to have a part of your profile be about you, more importantly this is a chance for you to reach out and pull your audience in. They will not get pulled in if your profile is only about your company. Having too much about your company on your profile also wastes valuable Google juice because Google absolutely loves the Active Rain  profiles. 

You want to make sure you use every chance to use your SEO.

Click on the field that says "rename section".  This is where you should put your main keywords. You will see that I have our main key words as the name of this section yet it is not a turn off to the prospect looking at our profile because it makes sense. You want it to make sense.

Under the first caption what you will see here is all our buttons for search for homes, a link right to our short sale series and other links. After that is a little story of the markets we service with our longer tailed keywords in the body of that paragraph.

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Below that we post our bios. Since there are two of us, to make it not look too long, we decided to go with the 2 column look. Nestor on the left side and Katerina on the right side. The bios are written in third person. The reason that is important is that it adds more credibility. If someone else endorses you it carries more weight than if you endorse yourself. This is a skill you learn in marketing. Just like with press releases, I always write our press releases as if someone else is writing about us.

active rain profile tutorials

We titled the next section with a higher demand keyword but that encompasses more than just our town of Wellington. Since Wellington is very small of course we list and sell properties outside of our town in neighboring villages and towns so this section is about what comprises our county. You will see again that there are many keywords being used in this paragraph.

active rain profile tutorials

Then the last section that is available on your Active Rain profile page we named: What Happy Wellington Homeowners Are Saying About Us. Again, contains keywords but does not take away from the attention grabbing headline. People love to know what others are talking about and doing. That is why Reality TV is so popular. Saying Testimonials is very bland and overused. This title is much more engaging. This is where we put our testimonials from some of our sellers that we closed short sales with and some regular testimonials also.

active rain profile tutorials

Make sure that you go to your profile and complete all three of these sections. There is also a difference in what a buyers' agent is going to write and add to their profile than listing agents. We are listing agents so we are attracting to us the sellers by the material we present on our profile. Sellers want to interview us and this is our interview. On the other hand a buyers' agent is going to need more information about the area like on Cyndee Haydon's profile. If you are a buyers' agent create something similar to Cyndee's profile. The videos in her profile are especially compelling and she has a lot of business just from her profile.

The most important thing to remember with working on your Active Rain profile is that it is being read! Our Active Rain profile has had more than 35,729  views.

So get creative with your copy writing and make sure you add links to your outside blog  and add keywords throughout your profile. By all means add video and audio. I am working on that this year. Come back in a year and you will see even more changes to our Active Rain profile. 



Creative Commons License

Your Active Rain Profile Page- Make It Shine For You!  by Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.


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  1. Mike Hughes 02/02/2009 05:51 PM
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Comments 89 New Comment

Marie Goodwin
Marie R Goodwin
Greenbrier Real Estate Service

Thanks for the posts they're very helpful...I'm new to AR and ther is a lot of good stuff in the posts. Keep them coming..


March 27, 2009 10:13 PM
Diana Hershchuk Murphy
Prudential Serls Prime Properties-Putnam/Dutchess County, NY

Thank you for the thorough posts.  Your information is pertinent and valuable!

March 28, 2009 02:24 PM
Jim Cheney
Rincon Valley Realtor
Saint Francis Property Santa Rosa, CA

Excellent ideas.  Not is all as it seems when you first join AR.  Thanks for the tips.  So far 2/3 were extremely helpful.

March 29, 2009 11:10 PM
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Thanks for the tips.  They are easy to implement and I have improved my information, but it is a work in progress as I begin to understand and use all the tools.

April 03, 2009 10:09 PM
Mark Wasserman
248-877-8548- Prudential HWWB Realtors of Birmingham MI

Hi Katrina


Can you tell me where to doenload the "clickable" buttons you have on your site?  It would be greatly appreciated

May 06, 2010 08:37 PM

Nestor & Katerina Gasset

Realtors, Wellington Florida Homes For Sale
Search South Florida Homes!
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Wellington Florida Real Estate Blog By Katerina Gasset of International Properties & Investments, Inc. is a Great Place For Real Estate Agents and Potential Buyers and Sellers to get to know more about Wellington Florida as well as other parts of Palm Beach County.


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If you don't see a neihborhood you're interested in here, or if there is no link, then it hasn't been posted yet. Just contact me and we'll fill you in on this neighborhood!


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