Know YOUR LISTINGS!

By
Real Estate Agent with Diane Turton, Realtors, Forked River, NJ

The other day I read Susan Neal's post:  

Can you answer questions without embarassing yourself, Take-a-look

It's so true.  If you are going to list a property, know the property!

Every so often I get a call on one of my listings.  The caller starts out by asking:

 "do you know anything about the property"  or  "have you ever been in that house?"

I always respond; "yes, of course, it's my listing!"

One has to wonder why a caller would ask those questions....

Who on earth did they previously talk to; that listed a property and didn't see the inside...or didn't know their listing enough to answer questions.

It's so important, "know your listings"!  No matter what type of property you've listed.

Let's face it; we get some crazy questions when a potential buyer calls.  No caller should expect you to memorize everything, such as room measurements or the exact amount of the yearly real estate tax.  It's OK to tell a caller that you can check it and get back with the answer.

But know the basics of the home so that you can speak to potential buyers with certainty:

  • Style of the home
  • Property Size
  • Number of Bedrooms
  • Number of Baths
  • Number of Garage spaces
  • Foundation type 
  • HVAC Type

I have a suggestion; this is what I do...

I carry a clipboard with all of my listing sheets in alpha order of street name.  To date, I personally have 26 active listings, so I need to be organized and quick, for incoming calls...

If I'm not sure how many feet deep the property is, or if it has a garbage disposal (whatever), I can grab the clipboard and give the answer.

I know that with new technology, some people will opt to carry information on their Blackberry. 

But sometimes the old fashion way, is quicker.  Or least it is for me!

ToulaRosebrock.com

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Rainmaker
1,331,131
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

Sound advice as usual..I don't know how you find the time for AR with all those listings!

February 03, 2009 09:23 AM
Rainmaker
290,585
John Mayer
Your Beach Area Expert
Oikos Realty, Cape Canaveral, Cocoa Beach Florida

Some REO Brokers are like that. One told me he doesn't have the time and doesn't get enough money. If he put in the extra effort, he wouldn't get anything done, he said.

February 03, 2009 09:37 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Kristin - I make the time, I have to!

February 03, 2009 09:45 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi John - I've run across that too.  If they put a little extra effort, the REO properties will sell quicker...

February 03, 2009 09:46 AM
Ambassador
1,927,716
Steve Hoffacker
New Home Sales Trainer/Coach, Sales Books Author
Hoffacker Associates LLC

Toula,

Great attitude and very organized approach to keeping track of what you have avauilable. :)

Steve

February 03, 2009 10:06 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Steve - I try!

February 03, 2009 10:10 AM
Anonymous #27
Anonymous
Anonymous

Toula - Good grief, with 26 listings where do find time for yourself, let alone time to blog.  You MUST be one very organized young lady.......I'm impressed :-)

February 03, 2009 11:54 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Gail - Organization is a must!  and I'm listing another property this week...

February 03, 2009 12:13 PM
Rainmaker
591,494
Laura Giannotta
Your Realtor Down the Shore!
Keller Williams Realty - Atlantic Shore

Good info for all agents, as many have said one ignorant REALTOR reflects badly on the profession!

February 03, 2009 06:23 PM
Rainmaker
384,536
John Walters
Licensed in Louisiana
Frank Rubi Real Estate

That is so true.  Once in a while I take a call for another agents listing and I have to look at the cheat sheet.  At least know yours.

February 03, 2009 07:41 PM
Rainmaker
325,189
Jeff R. Geoghan
Marketing VP & Real Estate Agent Trainer
Coldwell Banker Select Professionals

I remember one of my first open houses - for a listing of mine - and I forgot to bring an MLS sheet.  About 5 minutes into the open I realized that I had not adequately prepared for my audience - I panicked a bit, actually.  Luckily the receptionist in on sunday was able to read me some details like taxes, etc over the phone.  I never forgot that lesson.

February 03, 2009 09:49 PM
Ambassador
1,481,299
Tammy Lankford
Your Lake Sinclair Expert (706-485-9668)
Lane Realty

I am amazed at the number of people who don't do this.  I know my entire company's inventory backwards and forwards.  I do keep the info in front of me in print also.  Just in case.  But when I have sales meetings my agents get called out if we have a listing they have not seen, unless we got it earlier that day.  There's no excuse in this market not have seen everything in your office. (at least when it's the size of mine.

February 03, 2009 11:11 PM
Rainmaker
1,590,371
Dorie Dillard
Realtor-Canyon Creek- NW, Austin TX Homes For Sale
Coldwell Banker United Realtors

Toula,

You are so right. You must know your listings! I keep a print out of my MLS & a flier on each of my listings with me in my portfolio. It really helps when I get calls over the week-end and I'm not in the office. A clip board sound like a great way to go!

February 04, 2009 07:20 AM
Rainer
131,967
Jon Wnoroski
Summit County Realtor
America's 1st Choice RH Realty Co., Inc.

Hi Toula - That's great advice.  When people call the listing agent they expect them to know something about the house and their focus is on that one home; not the many homes you have listed.  Being organized certainly helps and keeping a binder with all your listings organized will help when you get that call.

February 04, 2009 07:26 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Laura - You are so right!

February 04, 2009 07:46 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi John - exactly...we need to know our own listings!

February 04, 2009 07:47 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Jeff - That was a good lesson to learn early on!

February 04, 2009 07:48 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Tammy - I agree!

February 04, 2009 07:49 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Dorie - True, we can't always be in front of a computer in the office...

February 04, 2009 07:50 AM
Rainmaker
543,273
Toula Rosebrock
Broker/Sales Associate, Realtor, Lacey Township,
Diane Turton, Realtors, Forked River, NJ

Hi Jon - Thank you, we're on the same page!

February 04, 2009 07:50 AM
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Rainmaker
543,273

Toula Rosebrock

Broker/Sales Associate, Realtor, Lacey Township,
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