STAGE a LAUNDRY ROOM with the Martha Stewart Stamp Of Approval!

By
Home Stager with Stage a Star Staging & Consulting Services

 

 


I have a confession to make...I've got a thing about staging Laundry Rooms. The Kitchen may be the "heart of the home" but many hours are spent each week in the laundry room. And THAT makes this room a very important space to feature when selling your home.

Many times when I am consulting with homeowners and we get close to the laundry area, they'll ask if I want to see it because after all, it's only the laundry room. In their minds, it's that space that's a catch-all for dirty clothes, shoes, coats, 5 cases of water bottles, dog food and old paint cans. Oh yes! I tell my clients, I DEFINETLY want to see what's behind that door.



The Laundry Room needs some attention and staging too. This is one space you don't want to forget about! The biggest issue is getting rid of everything that is not needed so the room can breathe and look spacious. Yes...that means you have to get rid of the 20 pairs of shoes on the shoe rack behind the door, the dog food has to find a new home and you're going to have to store all that water neatly in the garage.


(Image: Hampton Designs)


Here's a few Staging Tips that can help you transform your laundry room into a fabulous space that buyer's will love:

  • DECLUTTER:  Get everything out that you don't need. The only thing that should be in there is the stuff you need to do laundry...(detergent, softener, etc.) Now is not the time to buy the HUGE 50 gallon jug of detergent. I'll tell you why in a minute.

 

  • CLEAN LIKE CRAZY:  Wipe down that washer and dryer from top to bottom. Push it back against the wall if needed. I've seen a lot of washer and dryers pushed out with all those hoses showing. Tuck the hoses in while you're at it. Think NEAT and ORGANIZED.

 

  • PAINT. Most laundry rooms need a fresh coat of paint and a different color. For some reason, I see alot of sponge painting in these spaces. Probably because it was a "safe" room to try your hand at the technique years ago. I'm speaking from personal experience here and mine looked just dreadful! Trust me, a fresh coat of paint goes a long way.


  • STAGE: Canvas Bins and Baskets make a HUGE DIFFERENCE visually when used to store all those detergents. Buyers do not want to see all those bottles that look like clutter anyways. It looks so much more organized and fresh staged with these pretty bins or baskets. This is why you don't want to hit Cosco for the jumbo size detergents. I want you to hide it in the bins.

 

  • KEEP UP THE LAUNDRY: Not letting the laundry get out of hand during selling can be a challenge. We lead busy lives. Doing a load a day keeps you on top of the process. Buyers should NEVER see dirty clothes in piles, in a basket, anywhere. Ever. The same goes for clean laundry. It should not be sitting out on the counter or top of the dryer waiting to be put away or hanging around. Buyers don't want to see your laundry. They want to see the space. Show them an organized room they can emotionally connect to. Not how much work laundry can be.

 

  • HANGERS & CLOTHES BASKETS: Yes...we need them to do laundry but during showings, they should not be anywhere in sight. Storing all those extra hangers on the clothes rack is not an option either. Throw them in one of the bins/baskets or if you are lucky to have a closet in your laundry room, store them there.

  • HIDE IT: And one last mention here. If you have a last minute showing or you are just REALLY behind on laundry because you didn't listen to my "one load a day" advice, make sure you get it out of sight and HIDE those baskets. When I sold our house a few years back, I would actually take those baskets of dirty laundry and hide them on the garage shelves during a last minute showing. (They were concealed well and no one ever knew!) I have also been known to take it with me in the car. Hiding it in the actual washer or dryer is good too. For those that have always kept your laundry up, stop laughing. The rest of you know what I'm talking about and it's a great strategy to use.

 



Here's a few examples of past clients that followed my advice and created FABULOUS Laundry Rooms:

Ready to prepare your home for the Spring selling season?  We're ready to help you and look forward to your call!

Happy Staging!

Posted by

Teresa Meyer is the Owner and Lead Staging Designer at Stage a Star, Cincinnati's Premiere Real Estate Staging company located in Cincinnati, Ohio. Teresa is an Accredited Staging Professional and recently awarded 2011 Midwest Stager Of The Year.  She is a member of RESA, Real Estate Staging Association, RESA Instructor and currently is the State of Ohio RESA President.   Teresa can be reached at 513-379-5488 or by email: teresameyer@fuse.net to answer your questions about the staging process and looks forward to assisting you in preparing and staging your house for the Cincinnati real estate market.

     

Stage A Star provides home staging services to Hamilton county Ohio, Butler county Ohio, Warren County, Ohio, Clermont county Ohio, West Chester, OH., Liberty Twp, OH., Mason, OH., Fairfield Twp., OH., Monroe, OH., Hyde Park, OH., Loveland, OH., Maineville, OH., Morrow, OH., Deer Park, OH., Indian Hill, OH., and surrounding Cincinnati and Northern Kentucky areas.

 

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Show All Comments
Rainmaker
43,189
Vanessa V. Simmons
Real Living HER - Columbus, OH
Realtor

This is an often overlooked room.  I was quality of taking pictures of a laundry room and when reviewing realized that the room was too messy to post.  The rest of the home was lovely. Opps...Good Post

Feb 12, 2009 09:05 AM #1
Rainer
179,089
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Teresa ~ I wish I had a laundry room like that first picture you show!  I wouldn't mind spending time in there! : )  When you have kids, you especially want to make sure the laundry room shows well.  Who wants to see a pile of dirty (and sometimes smelly) clothes on the floor waiting for the washer.  I love the way the baskets and wall decor work so well in your first "after" shot.

Feb 12, 2009 09:23 AM #2
Rainer
18,513
Peg Prather
Vancouver, WA
Vancouver, WA

This is a great post!  I agree that we spend tons of time in this room, so it should look great. That being said, even though mine is "decorated" it still ends up being the dumping ground for purses, etc etc when I come in the door. I really had to smile at the idea of taking your dirty laundry with you in the car during showings, that is a GREAT tip for clients! I never would have thought of that! And my last comment: we have to sell these homes to women...they seem to be the decision makers for house purchases in most cases. They would love to see a clean, beautiful laundry room.

Feb 12, 2009 11:23 AM #3
Rainmaker
486,468
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Teresa - That first laundry room is dreamy!

I agree, we do spend a lot of time in laundry rooms and therefore, when a home goes on the market, it should definitely be a room that we focus on.

Great blog, Teresa.

 

Kathy

Feb 12, 2009 12:29 PM #4
Rainmaker
213,632
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Hmmm -- If my laundry room looked better would I like doing laundry better . . . nope!  But - I agree -- this room is one that needs to be clean, organized and sparkling!  No one wants to be reminded about the work of a laundry room - love your bins and of course photo #1 too!  Good post!

Feb 12, 2009 04:47 PM #5
Rainer
77,722
Judy Heinrich
Judy Heinrich Home Staging - San Diego, CA

Great tips and great pictures!  A good reminder not to forget the laundry room!   Your graphics on nice on your blog... how did you do that "Ask Theresa" button... is there a blog somewhere?

Feb 12, 2009 05:23 PM #6
Rainer
28,452
Gina Zimmerman
North Eastern Group Realty - Fort Wayne, IN
Fort Wayne Real Estate

Teresa, this stuff is fantastic.  Thanks for all of the time and effort you put into this information.  graphics are great.  You are in your own class! 

Feb 12, 2009 05:58 PM #7
Rainmaker
114,168
Sheila Kennedy
J29 Project - Rochester, NY

Great info and I love the pictures.  I wish I had a laundry room like those.  You are so right - most people overlook the importance of this room.  Thanks for sharing!

Feb 12, 2009 08:34 PM #8
Rainmaker
132,404
Teresa Meyer
Stage a Star Staging & Consulting Services - Cincinnati, OH
Home Staging Cincinnati-OH.

Vanessa: Hi! I'm glad you didn't take a picture of that messy laundry room.  So many times I see LOTS of local MLS pictures of very cluttered laundry rooms.

Hey Kathy: I saw that dreamy laundry room and just had to use the picture.  I'm with you! I'd LOVE to do laundry if mine looked like that!  I love using baskets too.  It makes everything look so much better and hides all those ugly bottles.

 

Feb 13, 2009 06:42 AM #9
Rainmaker
132,404
Teresa Meyer
Stage a Star Staging & Consulting Services - Cincinnati, OH
Home Staging Cincinnati-OH.

Peg: I agree that women really look at this space when determining what house to buy.  I know I did.  The laundry room in my own house was definetly a deciding factor when we bought it. 

Kathy: Thanks for popping in! It is always good to see you.;-)

Margaret: LOL!  I'm the same way.  No matter how great that laundry room looks, I don't like to do it any better. Of course, that way of thinking could change if I had that awesome laundry room pictured above.

 

Feb 13, 2009 06:50 AM #10
Rainmaker
132,404
Teresa Meyer
Stage a Star Staging & Consulting Services - Cincinnati, OH
Home Staging Cincinnati-OH.

Hey Judy!  I created that "Ask Teresa" button.  If you want one, just let me know.  It would be easy to make you one and I'll send the code to put it into your sidebar.

Gina! Always great to see you 'cos you put a smile on my face when I read your kind words! I hope you'll be able to use this info with your clients :)

Hi Sheila: I hate that this room gets overlooked.  Laundry rooms are very important selling features.  I want that dream laundry room too!!!

Feb 13, 2009 06:55 AM #11
Rainmaker
1,030,983
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

It always seems like such a surprise to people that they need to be concerned with this room.  Many think of this as the place to throw stuff to get it out of the important rooms.  I always tell sellers that this room is also important and needs to be addressed.  Your post is fantastic!  Great job!

Feb 13, 2009 07:46 PM #12
Rainer
70,066
Pangaea Interior Design Home Stager - Redesign - Model Homes
Portland Oregon - Portland, OR

Oh my gosh! You totally crack me up! I can imagine you driving around with your dirty laundry. LOL Such excellent advice all the way down the line. Okay, I need to go throw a load in.

Feb 14, 2009 06:41 PM #13
Rainer
21,743
Liz Carla
Ebby Halliday - Dallas, TX

Teresa-You have inspired me. I normally take a quick peek in the laundry room and move right along. I am now going to spend more time in their laundry rooms (not mine though!) making suggestions. Great post!

Feb 14, 2009 08:54 PM #14
Rainmaker
132,404
Teresa Meyer
Stage a Star Staging & Consulting Services - Cincinnati, OH
Home Staging Cincinnati-OH.

Sharon: Good to see you! Thanks for the kind words..glad you enjoyed the post!

Pangaea: I'm glad you're cracking up...LOL!  The things we do when we're selling the house!

Liz: Hey there! I'm glad you're inspired! It really is an important room and I'm happy that your clients will be spending more time preparing it. ;-)

Feb 15, 2009 05:42 PM #15
Rainmaker
312,553
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA

Teresa,

Followed your advice....you know I have never really thought about the laundry room before...and found a great listing in which to give it a go....I am thinking I might write a blog about following your advice with a link back and pictures...with your permission of course...

Feb 04, 2010 08:02 PM #16
Rainmaker
132,404
Teresa Meyer
Stage a Star Staging & Consulting Services - Cincinnati, OH
Home Staging Cincinnati-OH.
Lori: You have my permission to link...def! I can't wait to read your blog and see the results! Glad I could help!
Feb 06, 2010 10:19 AM #17
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