So Teams are Impersonal and Lack Personality????

By
Real Estate Agent with Coastal Properties Group International

In a recent discussion among agents from around the country, a few single agents were making broad comments about real estate teams - that they were impersonal, and that they lacked personality.

Hmmph!

Painting "teams" with that broad a brush is a bit brash, to say the least. What about husband and wife teams? What about parent and child teams? What about family teams? What about a few friends who've been close for years teams? What about large teams with a charismatic leader whose personality shapes the entire team?

Teams - and individual agents - and companies  ....  have as many styles and personalities as people in general. We all work in unique ways and have unique personalities. 

Each type has pluses and minuses, and every agent/team/company that you interview should be  judged on your terms and how that particular agent/team/company works for you, your objectives, your personality. Let's not throw stones at one another, and let's not paint any group with such a broad brush that comments apply to all single agents, or teams, or franchises, or boutiques, etc.  

Posted by

Sharon Simms
CIPS CRS CLHMS CRB RSPS
Coastal Properties Group
CHRISTIE'S International Real Estate
238 Beach Drive NE
St Petersburg, FL 33701
www.ssimms.com    www.coastalpgi.com   www.christiesrealestate.com
(727) 898-2582    Sharon@SimmsTeam.com

 

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Rainer
1,415
Michael White
The Write Dynamic - Suwanee, GA
I found RE teams to be extremely powerful in my experience as a real estate copywriter. In my former position as a writer with a RE client-focused advertising agency, I had many clients who wanted their marketing materials to reflect a team emphasis. Many times, the success of the team revolved around what both team members brought to the table per their individual strengths. Never was it a solo effort.
May 05, 2007 10:06 PM #1
Rainmaker
605,751
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS
Michael - thanks for the comments from a different perspective.  Having a family team of 4, including one who is in the office to coordinate and communicate, I think it's extremely difficult for a single agent to handle all the aspects of buying and selling, unless they deal with only a small number of clients. Obviously, I'm biased, but I think the teamwork, brainstorming and combination of talents brings a lot to the table. In our case, we ALL know each one of our clients and the status of each one of our transactions, and we think we are personal, caring, and full of personality!
May 05, 2007 10:20 PM #2
Anonymous
Anonymous
Anonymous
I don't think that anything in life is best described in a broad, all inclusive statement. I'm sure that there are pros and cons to being part of a team and going at it solo. Different strokes for different folks. I was part of a team for the first 5 months of my real estate career and it didn't work out so well for me, but I think eventually I will be part of a team again. You live and you learn. My company, RE/MAX is very excited about teams and says they are the way of the future. I think that they can be very good for people and actually allow them to do a large amount of business AND take regular time off. Every team is going to be different.
May 05, 2007 10:24 PM #3
Rainmaker
592,523
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Don't you just love the way everyone has an opinion, on everything?
May 05, 2007 10:26 PM #4
Rainmaker
91,046
Roger Stensland
Keller Williams Realty Puget Sound - Enumclaw, WA
King & Pierce County Homes Home Resource Group -

Sharon,

I agree with you about RE teams.  I don't have any interest in being in a team at this time, but as business evolves, I may change my perspective.  I do think that it is very important how you choose your team members.   You can use any type of brush you want while painting.  Just be aware that there are those of us who don't mind painting over ugly colors and graffiti. 

May 05, 2007 10:41 PM #5
Rainmaker
226,587
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO
Can somebody fill me in on the team concept.  I'm totally unfamiliar with it.  Is one a buyer's agent and another does listing, etc?  How does the financial split work?
May 05, 2007 10:53 PM #6
Rainer
85,900
Carol Williams
Nationwide: Self-employed Real Estate Copywriter, Blogger, Photographer and Real Estate Mentor - Wenatchee, WA
Wenatchee Real Estate

I recently added an assistant and have embraced the "team" concept.  She has become more of a partner than assistant at this point.  Now, I wouldn't have it any other way.  The right team personality combination is extremely effective IMHO.

May 05, 2007 11:14 PM #7
Rainmaker
210,802
Lucky Lang
Mel Foster Co. - Davenport, IA
SRES, Davenport, Iowa Real Estate

Sharon,

The team concept is fantastic!  I wonder how the "lone ranger" agent's clients feel when their agent is at an all day continuing education seminar and there is an offer waiting to be presented on their property?  I could go on and on but the advantages of a team working for the client far outweighs any whiny excuse of "lack of personality". 

Lucky :)

May 05, 2007 11:23 PM #8
Ambassador
1,439,305
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
A can't see how it could be said that the team concept is impersonal; with different members adding something to the table , it seem like a more vibrant environment than working alone.
May 05, 2007 11:59 PM #9
Rainmaker
325,189
Jeff R. Geoghan
Coldwell Banker Select Professionals - Lancaster, PA
Marketing VP & Real Estate Agent Trainer
I am at the stage of advertising for team members - very scary (to lose my individualism) and exciting (at the possibilities of expanding my business image) at the same time.  I think that, properly managed with a code of ethos, a team can be an extension of your personable"ness".
May 06, 2007 12:43 AM #10
Rainmaker
218,709
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
I think a true team is a powerful thing. I've seen good ones and I've seen bad ones. Just like regualr "single" agents.
May 06, 2007 01:05 AM #11
Rainer
144,486
Robert Whitelaw
Whitelaw & Sons Real Estate Services - Morgan Hill, CA
Broker, CEO, Realtor , ePro

Frankly, I could not care less about the personalities, etc. As another agent out there, I just want to be able to talk to someone on the other side that knows what is going on. 

I think teams are like anything else, they can be done right and they can be done wrong. Sadly, on more than one occasion I have been across the table from a "Team" where when I call, nobody can tell me the status of anything they have going. No single person seems to ever be able to give me the low down on what they are all doing relating to my deal. I call and get responses like "Oh... Judy does that and she is not in." Messages seem to drift into the vapor. It all degrades into plausible deniability as each team member tells me some OTHER team member handles this or that. It can be very frustrating.

I have been on teams that worked, so I know they can be effective. But just the word "Team" should not and does not imply that things are better. 

May 06, 2007 03:23 AM #12
Rainmaker
210,802
Lucky Lang
Mel Foster Co. - Davenport, IA
SRES, Davenport, Iowa Real Estate

Robert,

Or the other way around!

Lucky :)

May 06, 2007 06:28 AM #13
Rainmaker
328,388
Carolyn Nelson
Online REPA - Durham, NC
REO, Short Sales & Closing Coordinator/Client Serv

I work with several teams and single agent that has added me to their team because better communication and a single point of contact needed to be in place. There have been transactions where the single agent cannot be found, does not return calls, does not communicate, and/or just not organized. I have also been involved in transactions where the team members aren't effective communicators or does not have a single source of contact that can answer all questions even when others know the answer. Communication is very important and when communication is not considered the most important factor of client and customer relationship in a transaction, it doesn't matter if it is a team or single agent, the client and customer did not have a win-win outcome.

Work with the concept that works best for you. The team concept works great for some agents because it provides that added padding of security (backup, networking, etc). For others, it doesn't because he or she wants to be the single source for solutions. Either way, both could agree to say that there needs to be a central point of contact that knows the details of each client's transaction (listing and buying), and that person could be an assistant.

May 06, 2007 08:09 AM #14
Ambassador
1,475,961
Renée Burrows
Savvy Home Strategies Realty, LLC-REALTOR®-Estate-Probate - Las Vegas, NV
Las Vegas Real Estate Broker - www.urLVhome.com
I think teams are a splendid idea for broad marketing.  Each team member can represent a niche.  I am still "individual" but in the "process" of forming the perfect team :)
May 06, 2007 06:26 PM #15
Rainmaker
605,751
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS

Bridget - of course there are pros, cons and different strokes. What was the old nursery rhyme? When she was good, she was very, very good, and when she was bad she was HORRIBLE!  So with teams, families, agents. I've been very lucky with my team, which truly IS a team.

Lisa - of course! Life would be pretty boring without a diversity of opinions.

Roger -  you obviously see the value of never saying never. I've worked as a team and not; worked from home and from an office; and never say never. Of course who the people are on a team and how they work together is of critical importance.

Joan - there are as many ways of forming a "team" as you can think of, in terms of people, responsibilities and compensation. 

Carol - you're fortunate that your team/partner is working well for you. I hope it continues! 

Mott - you're right on. Many teams aren't a team. When they ARE a team, it's fantastic. 

Lucky - I feel not only for the client, but for the agent. I would be a whole lot more stressed if I was trying to do everything alone. 

Jennifer - I think it goes back to whether or not a team is truly a team. Ours has far more personality as a team since we all bring something different to the table. If a "team" is like Carolyn described where there is no coordination or responsibility, then it could be impersonal.

Jeff - don't rush your selections, and don't be afraid to cut someone loose if they aren't a team player focused on the team's goals and the team's good. 

Debi - absolutely right! 

Robert - neither the word "team" nor any other word is proof of something working or being better - or worse.

Carolyn - Communication is SO important - with clients, with other agents, within your team.  

Renee - the niche concept is an added benefit. Sometimes a client or a referring agent feels that if I suggest they work with a team member rather than with me they are a bit reluctant - I go on to explain that for a particular type of property, geographic location, or personality, a team member can be far better than I.

 

May 06, 2007 07:43 PM #16
Rainmaker
909,762
Tony Marriott
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Associate Broker, REALTOR
Sharon - Great thought provoking post.  As you know - I'm a firm believer in teams "done right".  Suzanne and I didn't start out that way - it just "happened" while we were at RE/MAX.  One of the reasons we didn't stay at RE/MAX was the financial structure that really did not support teams - however - I've heard that things are changing and I see Bridget alluded to it above.  Can anyone elaborate on what is currently on offer at RE/MAX for teams in terms of financial structure - or is that "company confidential"?
May 08, 2007 09:20 AM #17
Rainmaker
605,751
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS
Tony - that's the reason for a lot of people I know leaving RE/MAX. From listening to what others have had to say about their brokers - Ken Deshaies, for example - a great deal of the financial structure is up to the individual franchisee: office space, classification, etc. I don't think there IS a standard.
May 08, 2007 05:55 PM #18
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Sharon Simms

St. Pete FL - CRS CIPS CLHMS RSPS
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